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Spring Twist Hair

Maybe

Products sell for $15.46 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Spring Twist Hair is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$346K/yr956K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
63%top-5 click share · 18 brands · 37 sellers

Flapen Score

Spring Twist Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Spring Twist Hair is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Twist Hair market on Amazon at a glance

Spring Twist Hair is a $346K a year market on Amazon United States, with 956K searches a year. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 956K times a year and 2.3% buy. Search demand moved +9.0% in 90 days, so the market is growing into its $346K a year.

Search volume
956K
Search growth, 90 days
+9.0%
Conversion
2.3%
Market size
$346K

02 · Money

The money is there.

Shoppers bought 25K to 30K units at $15.46 on average, 1,000 to 1,250 per product. Units times price is $387K to $464K a year.

Units sold
25K–30K
Units per product
1,000–1,250
Average price
$15.46
Units × price
$387K–$464K

03 · Shelf

Brands here are settling in.

The average listing ranks #284. 100% of listings ship Prime. 86% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.9% of the time. The average brand has sold here for 36 months.

Average BSR
#284
Prime
100%
Sponsored
86%
Out of stock
1.9%
Average brand age
36 months

Products

Top Spring Twist Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$69K$104K$138K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

27%

  • x-pression25%
  • Celie18%
  • kossys11%
  • MCNJM7%
  • Hbegant6%
  • Outre5%

Demand

Spring Twist Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Spring Twist Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring twist hair173K/yr
  • twist hair99K/yr
  • spring twist crochet hair57K/yr
  • kinky hair67K/yr
  • kinky twist hair68K/yr
  • afro twist hair73K/yr
  • springy afro twist hair47K/yr
  • kinky braiding hair43K/yr
  • twist hair braiding49K/yr
  • kinki twist braiding hair16K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Twist Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.18

Dont like the quality

hair wasnt good quality

Hair quality

Hair Related12%−0.09

This hair is horrible

broke out my hair

Bad hair

Smell10%−0.06

Chemical Smell

Smells horrible

The hair had a weird smell

Size-Overall9%−0.07

too many short strands

Extremely small amount

The bundles are extremely small

Value For Money7%−0.04

Not worth the price

This was such a waste of money

Theres not enough here for the price paid

Love

Quality-Overall19%+0.18

Best quality

Definitely giving luxury quality for a good price

The hair quality is great

Soft Feel17%

Hair is soft

Its soft

soft to the touch

Hair Styling10%+0.92

The curls are beautiful

it was good for my style

it's very easy to style

Texture/Consistency-Overall6%+0.46

Soft texture

The texture is silky

Good quality and texture

Value For Money6%−0.04

Worth the money

Great for the price

Great value

Return

2.3% Return rate 30% Fixable by listing

Suitability Long Hair20%▅▇▇▇█▆

This hair is very thin and short

Not as much hair as you think it is

I didn't desire to pull off the hair to keep what they gave me so I can return

Advertised Vs Actual Product11%▇▇▆▆█▅

Definitely not as pictured

doesnt match the description offered in the picture

False advertisement

Suitability Straight Hair8%▆█▇▅▇█
Texture/Consistency-Overall8%█▅▇▅▄▅
Color7%█▅▅▇▆▅

FAQ

Common Spring Twist Hair questions

Answered from the same tracked data.