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Spring Twist Hair

Maybe

Products sell for $15.46 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Spring Twist Hair is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$346K/yr956K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
63%top-5 click share · 18 brands · 37 sellers

Flapen Score

Spring Twist Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Spring Twist Hair is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Twist Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Spring Twist Hair 956K times last year and spent an estimated $346K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 956K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
956K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
2.3%
Market size, estimated
$346Ka year
Peak month
August1.6× the quietest month
Top search term
spring twist hair173K searches a year

02 · Price

A sale here is worth $15.46.

Listings sell for $15.46 on average, from $5.29 to $38.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $15.46 that is $15K to $19K a year per listing.

Average price
$15.46inside the $15 to $100 sweet spot
Price range
$5.29–$38.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #284 within Hair Extensions. It carries 2,200 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#284in Hair Extensions
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,200per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Spring Twist Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

27%

  • Brand 125%
  • Brand 218%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Spring Twist Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Spring Twist Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring twist hair173K/yr
  • twist hair99K/yr
  • spring twist crochet hair57K/yr
  • kinky hair67K/yr
  • kinky twist hair68K/yr
  • afro twist hair73K/yr
  • springy afro twist hair47K/yr
  • kinky braiding hair43K/yr
  • twist hair braiding49K/yr
  • kinki twist braiding hair16K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Twist Hair

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Dont like the quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spring Twist Hair questions

Answered from the same tracked data.