Is Spray Tan Solution profitable to sell on Amazon United States?

Flapen scores Spray Tan Solution 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.5M a year across 26 tracked products. 1 of the 1 products launched in the last year are still selling. Search demand grew -5.1% in the last 90 days.

How competitive is the Spray Tan Solution niche on Amazon United States?

4 brands and 10 sellers compete in Spray Tan Solution on Amazon United States. The top 5 Spray Tan Solution products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Spray Tan Solution?

Spray Tan Solution buyers on Amazon United States complain most about Color, Smell, and Leak-Proof. Returns run at 1.4% of orders.

When does demand for Spray Tan Solution peak?

Search demand for Spray Tan Solution on Amazon United States peaks in Mar–Apr–May, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Spray Tan Solution niche?

Spray Tan Solution sells for $45.92 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.05 to $97.61. The average product has 1,672 reviews, the count a new listing must catch up to.

Spray Tan Solution

Maybe

Shoppers spend $2.5M a year here. But the top 5 brands take 100% of clicks, so Spray Tan Solution is a Maybe.

Flapen Score: 57
57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size: $2.5M/yr823K searches / yr
90-day growth: -5.1%search demand this quarter
Competition: 56%top-5 click share · 4 brands · 10 sellers

Flapen Score

Spray Tan Solution against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Tan Solution is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Spray Tan Solution market on Amazon at a glance

Spray Tan Solution is a $2.5M a year market on Amazon United States, with 823K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 823K times a year and 6.6% buy. Search demand moved -5.1% in 90 days, so the $2.5M a year market is softening.

Search volume: 823K
Search growth, 90 days: -5.1%
Conversion: 6.6%
Market size: $2.5M

02 · Money

The money is there.

Shoppers bought 50K to 60K units at $45.92 on average, 1,500 to 2,000 per product. Units times price is $2.3M to $2.8M a year.

Units sold: 50K–60K
Units per product: 1,500–2,000
Average price: $45.92
Units × price: $2.3M–$2.8M

03 · Shelf

Brands here are established.

The average listing ranks #119. 96% of listings ship Prime. 81% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.3% of the time. The average brand has sold here for 68 months.

Average BSR: #119
Prime: 96%
Sponsored: 81%
Out of stock: 0.3%
Average brand age: 68 months

Products

Top Spray Tan Solution products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Top sellers

by 90-day click share

Norvell Premium Spray Tan Solution Venetian 1 Liter Professional Sunless Tanning Formula for Natural Bronze Glow Streak-Free Fast-Drying Long-Lasting Color

Price: $65.48
Rating: 4.6/5
Reviews: 4,694
Age: 14y ago

Norvell Premium Spray Tan Solution Venetian 8 fl oz Professional Sunless Tanning Formula for Natural Bronze Glow Streak-Free Fast-Drying Long-Lasting Color

Price: $30.00
Rating: 4.6/5
Reviews: 4,694
Age: 12y ago

Norvell Premium Rapid Spray Tan Solution Venetian One 8 fl oz Professional Sunless Tanning Formula for Ultra Fast Natural Bronze Glow Streak Free Fast Drying Long Lasting Color

Price: $35.95
Rating: 4.6/5
Reviews: 1,746
Age: 12y ago

Norvell Premium Spray Tan Solution Double Dark 34 fl oz Professional Sunless Tanning Formula for Deep Rich Bronze Streak-Free Fast-Drying Long-Lasting Sunless Color

Price: $65.50
Rating: 4.6/5
Reviews: 2,438
Age: 15y ago

Norvell Premium Spray Tan Solution Venetian Plus 8 fl oz Professional Sunless Tanning Formula for Deep Natural Bronze Glow Streak-Free Fast-Drying Long-Lasting Color

Price: $30.73
Rating: 4.6/5
Reviews: 2,914
Age: 13y ago

Newest

by launch date

Norvell Tuscan Plus Sunless Spray Tan Solution 34 fl oz Caramel Brown & Rose Tan Professional Tanning Solution for Spray Tan Machines Achieve Instant Long-Lasting Natural Color

Price: $71.01
Rating: 4.6/5
Reviews: 172
Age: 2y ago

Bronze Tan Dark Spray Tan Solution Professional Airbrush Tanning Liquid for Spray Tan Machines Sunless Self-Tanning Formula for Salon & Home Use Streak-Free Natural Bronze Glow (250ML)

Price: $17.05
Rating: 4.3/5
Reviews: 103
Age: 2y ago

Norvell Venetian Self Tanning Set 8 Fl Oz Mousse with Bronzer and Reusable Applicator Mitt for Natural-Looking Streak-Free Tan

Price: $39.74
Rating: 4.6/5
Reviews: 280
Age: 3y ago

Norvell Spray Tan Solution Cosmo 34 fl oz Professional Sunless Tanning Formula With a Blend of Warm Brown & Cool Violet Brown Undertones Long Lasting Handheld Self Tanning Spray

Price: $65.04
Rating: 4.6/5
Reviews: 388
Age: 3y ago

MineTan Spray Tan Solution | Ultra Dark - Fake Tanning Mist Best for Deep Bronzed Glow Skin Finish Fast Drying 1 Hour Express Hydrating Salon Professional Formula Vegan 33.8 Fl Oz

Price: $46.81
Rating: 4.4/5
Reviews: 1,264
Age: 5y ago

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

Norvell85%
SJOLIE SUNLESS12%
Existing Beauty2%
MINETAN BODY.SKIN1%

Demand

Spray Tan Solution search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Search terms

What reviews say buyers love and hate about Spray Tan Solution

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color34%+1.05

The color is not orange

Really dark

it is not green

Smell7%+0.32

It does have a slight smell

has an unpleasant odor

NO SMELL

Leak-Proof4%

Arrived leaking everywhere

Leaking everywhere

Leaked

Value For Money4%−0.02

Too expensive

A little pricey

Not much product for the cost

Durability3%−0.04

doesnt last

barely lasted 3 days

The downside is the longevity

Love

Color37%+1.05

Natural color

Color is pretty

AMAZING COLOR

Smell8%+0.32

Nice smell goes on smooth

Great neutral scent

Smells really good

Quality-Overall8%+0.97

No complaints at all

OUTSTANDING QUALITY

The quality of this spray tan solution is really nice

Suitability Combination Skin6%+0.75

My skin looks so good

Its also been gentle on sensitive skin with no irritation

It works fine on my sensitive skin

Ease Of Application4%

Application is simple

same effect easier application

Easy to apply

Return

1.4% Return rate 52% Fixable by listing

Color31%█▇▇▆▇▆

The color is not orange

Really dark

it is not green

Leak-Proof25%▆▇▇█▇█

Arrived leaking everywhere

Leaking everywhere

Leaked

Functionality-Overall8%█▅▅▆▅▅

Does not work

It didnt work at all like it used too WTH happened

This just didnt work for me

Advertised Vs Actual Product7%▇██▇▆▄

Size-Overall5%▆▇▅▇██

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty & Personal Care niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Spray Tan Solution questions

Answered from the same tracked data.

Categories

Spray Tan Solution

Spray Tan Solution against its category