Is spray tan machine profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 29 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the spray tan machine niche?

14 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in spray tan machine?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 1.7%.

When does demand for spray tan machine peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.

What does it cost to enter the spray tan machine niche?

Listings span $7.73–$359.55; the average listing price is $105.82 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

spray tan machine

Worth a look

Shows beatable incumbent ratings (4.1★), but weak search conversion (1.3%) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 767K searches

Avg price

Good$105.82

avg listing price — sweet spot $15–$100

Review moat

Good605.79

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Bad$7.73–$359.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, spray tan machine is a $1.0M/yr Amazon United States market (767K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spray tan machine market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $847K–$1.1M; units × avg price
Conversion rate: 1.3%
Avg BSR: #400
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 10.0%
Avg brand age: 52 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

18%

Norvell28%
Existing Beauty26%
MINETAN BODY.SKIN13%
B.TAN7%
Tecey4%
FirstTan4%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Open Trend

Top spray tan machine search terms

spray tan machine414K/yr -24.1%1.0% conv.
spray tan gun110K/yr +13.2%1.1% conv.
spray tan kit54K/yr +0.0%0.3% conv.
spray tan machine kit42K/yr -44.3%0.7% conv.
norvell spray tan machine31K/yr -22.4%1.8% conv.
spray tanning machine13K/yr -24.8%0.9% conv.
spray tan gun machine11K/yr +7.3%0.8% conv.
at home spray tan machine13K/yr -32.4%0.7% conv.
tanning spray gun8K/yr +17.8%0.9% conv.
cordless spray tan gun10K/yr -19.7%1.2% conv.

All search terms

Top spray tan machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spray Tan Machine - HVLP Spray Tan Gun with Sleek Design - Professional Spray Tanning Machine for Salon and Mobile Salon Owners 110V by Bronze Tan

Existing Beauty$123.774.4★739 rev

Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell

Norvell$175.294.2★439 rev

Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training

Norvell$359.554.5★869 rev

Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan

Existing Beauty$212.294.6★141 rev

MineTan Personal Spray Tan Machine | Black At Home Spray Tan Kit - Lightweight Handheld Portable Self Tanner with 8oz Double Dark Pro Spray Mist Solution Works With All Sunless Tanning Solutions

MINETAN BODY.SKIN$72.124.3★1,677 rev

Newest

by launch date

FirstTan Professional Portable Spray Tan Machine 2-Speed Adjustable Face & Body Spray Tan Gun for DIY Travel Mobile Tanning | USB-C Rechargeable Pro-Grade Glow 2-Speed-Gray

FirstTan$42.286 rev

6mo ago

FirstTan Professional Portable Spray Tan Machine 2-Speed Adjustable Face & Body Spray Tan Gun for DIY Travel Mobile Tanning | USB-C Rechargeable

FirstTan$35.547 rev

6mo ago

Cordless Spray Tan Machine-Better Atomization Effect-40Min Long Lasting Spray Tanning Gun Rechargeable and Handheld Spray tanner with Carry Case for Home Tan Travel Beach Salon Mobile Use Purple

Yoyair$112.3817 rev

8mo ago

Portable Spray Tan Machine Cordless Strong Spray Level Even Atomization-Adjustable Spray Pattern(Vertical/Horizontal)-USB Charge Handheld Spray Tan Gun For Travel Salon Beach Home Mobile Use Dark Grey

OMCCYUN$101.5741 rev

8mo ago

Professional Spray Tan Machine Portable & Rechargeable Spray Tan Gun Long Battery Life Even Spraying Lightweight Spray Tan Machine Kit for Indoor and Outdoor Use for Home Salon DIY and Travel

Tecey$57.2816 rev

10mo ago

What buyers say about spray tan machine

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“easy to hold”

Quality-Overall11%

“Good quality”

Color10%

“The colors are beautiful”

Value For Money9%

“Worth the money”

Efficiency5%

“It works extremely well”

Weight Light4%

“The box is also lightweight, which makes it easy to carry and store”

Ease Of Cleaning4%

“It was easy to disassemble to clean”

Charging3%

“It charged quickly”

Soft Feel3%

“Soft and comfortable”

Ease Of Application3%

“Easy setup and even easier application of product”

What buyers complain about

Size-Overall11%

“The container is a little small”

Functionality-Overall9%

“This did not work very well”

Durability9%

“Stopped working after a month”

Color8%

“would not look orange”

Leak-Proof7%

“Leaking bottles”

Quality-Overall5%

“Made of poor quality”

Value For Money5%

“Waste of money”

Ease Of Use3%

“twisting was a bit confusing at first”

Heating2%

“Gets really hot”

Instructions/User Manual/Troubleshooting2%

“Instructions are horrible as to how to put this up”

Top return reasons

Size-Overall31%

Functionality-Overall16%

Leak-Proof10%

Color8%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Value For Money3%

Product Condition3%

Quality-Overall2%

Charging1%

Common questions

Is spray tan machine profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 29 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the spray tan machine niche?: 14 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in spray tan machine?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 1.7%.
When does demand for spray tan machine peak?: Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.
What does it cost to enter the spray tan machine niche?: Listings span $7.73–$359.55; the average listing price is $105.82 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.