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Spray Tan Machine

Maybe

The products selling today average only 4.1★. But buyers convert on only 1.3% of searches, so Spray Tan Machine is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$1.0M/yr767K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
57%top-5 click share · 14 brands · 17 sellers

Flapen Score

Spray Tan Machine against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Tan Machine is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Tan Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Tan Machine 767K times last year and spent an estimated $1.0M. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
1.3%
Market size, estimated
$1.0Ma year
Peak month
April3.4× the quietest month
Top search term
spray tan machine414K searches a year

02 · Price

A sale here is worth $105.82.

Listings sell for $105.82 on average, from $7.73 to $359.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $105.82 that is $26K to $53K a year per listing.

Average price
$105.82above the $15 to $100 sweet spot
Price range
$7.73–$359.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$26K–$53K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #400 within Sunscreens & Tanning Products. It carries 606 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
10.0%
Average rank
#400in Sunscreens & Tanning Products
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
606per listing
Listings tracked
29

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Spray Tan Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

18%

  • Brand 128%
  • Brand 226%
  • Brand 313%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Demand

Spray Tan Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Spray Tan Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray tan machine414K/yr
  • spray tan gun110K/yr
  • spray tan kit54K/yr
  • spray tan machine kit42K/yr
  • norvell spray tan machine31K/yr
  • spray tanning machine13K/yr
  • spray tan gun machine11K/yr
  • at home spray tan machine13K/yr
  • tanning spray gun8K/yr
  • cordless spray tan gun10K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Tan Machine

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Size-Overall”
1.7%of orders come back
“The container is a little small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spray Tan Machine questions

Answered from the same tracked data.