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Spray Tan Finishing Powder

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $103K a year here, so Spray Tan Finishing Powder is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$103K/yr90K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
62%top-5 click share · 10 brands · 17 sellers

Flapen Score

Spray Tan Finishing Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Tan Finishing Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Tan Finishing Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Tan Finishing Powder 90K times last year and spent an estimated $103K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
4.5%
Market size, estimated
$103Ka year
Peak month
May4.0× the quietest month
Top search term
spray tan powder18K searches a year

02 · Price

A sale here is worth $25.51.

Listings sell for $25.51 on average, from $7.50 to $63.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.51 that is $3K to $6K a year per listing.

Average price
$25.51inside the $15 to $100 sweet spot
Price range
$7.50–$63.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #190 within Sunscreens & Tanning Products. It carries 425 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#190in Sunscreens & Tanning Products
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
425per listing
Listings tracked
20

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Spray Tan Finishing Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

6%

  • Brand 135%
  • Brand 226%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 6%)

Demand

Spray Tan Finishing Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.0×

Search terms

Top Spray Tan Finishing Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray tan powder18K/yr
  • self tan drying powder9K/yr
  • spray tan finishing powder15K/yr
  • tanning powder10K/yr
  • spray tan setting powder11K/yr
  • spray tan drying powder7K/yr
  • tanning powder for after spray tan6K/yr
  • self tan powder5K/yr
  • spray tan powder drying6K/yr
  • tan setting powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Tan Finishing Powder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
1.0%of orders come back
“The scent is weird”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spray Tan Finishing Powder questions

Answered from the same tracked data.