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Spray Tan Barrier Cream

Fail

The top 5 brands take 97% of clicks, so Spray Tan Barrier Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$37K/yr39K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
80%top-5 click share · 7 brands · 10 sellers

Flapen Score

Spray Tan Barrier Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Tan Barrier Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Tan Barrier Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Tan Barrier Cream 39K times last year and spent an estimated $37K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
4.5%
Market size, estimated
$37Ka year
Peak month
May4.2× the quietest month
Top search term
spray tan primer12K searches a year

02 · Price

A sale here is worth $21.50.

Listings sell for $21.50 on average, from $6.75 to $34.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.50 that is $2K to $5K a year per listing.

Average price
$21.50inside the $15 to $100 sweet spot
Price range
$6.75–$34.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #243 within Sunscreens & Tanning Products. It carries 477 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#243in Sunscreens & Tanning Products
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
477per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Spray Tan Barrier Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 163%
  • Brand 220%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Spray Tan Barrier Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Spray Tan Barrier Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray tan primer12K/yr
  • spray tan barrier cream11K/yr
  • barrier cream for spray tanning9K/yr
  • spray tan prep7K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Tan Barrier Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“No more stickiness”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Spray Tan Barrier Cream questions

Answered from the same tracked data.