Spray Tan
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -10.9% this quarter, so Spray Tan is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $505K/yr405K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 102 sellers
Flapen Score
Spray Tan against its category
The dotted line is the Beauty & Personal Care average. Past it, Spray Tan is stronger. Inside it, weaker.
Market
The Spray Tan market on Amazon at a glance
Shoppers on Amazon United States searched for Spray Tan 405K times last year and spent an estimated $505K. The top 5 brands take 86% of clicks. Demand peaks in Apr–Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $505K a year.
- Searches, last 12 months
- 405K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $505Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- quick tan127K searches a year
02 · Price
A sale here is worth $18.03.
Listings sell for $18.03 on average, from $7.15 to $41.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $18.03 that is $108K to $144K a year per listing.
- Average price
- $18.03inside the $15 to $100 sweet spot
- Price range
- $7.15–$41.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $108K–$144K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sunscreens & Tanning Products. It carries 5,804 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Sunscreens & Tanning Products
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 5,804per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Spray Tan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Body Drench QuickTan Instant Self Tanner Bronzing Spray Salon-Quality Medium/Dark Tan Streak-Free Tinted Formula 6 oz 1-pack
- Price
- $18.24
- Rating
- 4.1/5
- Reviews
- 8,694
- Age
- 22y ago

LOreal Paris Sublime Bronze Self Tanning Mist Medium to Natural Spray Tan 4.6 oz
- Price
- $11.98
- Rating
- 4.3/5
- Reviews
- 7,486
- Age
- 15y ago

Body Drench QuickTan Instant Bronze Self Tanning Spray Fast-Drying Self Tanner Spray for Natural-Looking Tan 6 oz 2 Pack
- Price
- $32.47
- Rating
- 4.1/5
- Reviews
- 8,694
- Age
- 13y ago

Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
- Price
- $28.50
- Rating
- 4.3/5
- Reviews
- 10,471
- Age
- 12y ago

b.tan Self Tanner Bronzing Mist | Fast 1 Hour Express Sunless Tanning Spray No Fake Tan Smell Dark Bronzing Glow Face & Body No Added Nasties Vegan & Cruelty Free 7 Fl Oz
- Price
- $10.55
- Rating
- 4.0/5
- Reviews
- 2,605
- Age
- 6y ago
Trending
estimated 90-day click momentum
Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago

Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
- Price
- $28.50
- Rating
- 4.3/5
- Reviews
- 10,471
- Age
- 12y ago

LOreal Paris Sublime Bronze Self Tanning Mist Medium to Natural Spray Tan 4.6 oz
- Price
- $11.98
- Rating
- 4.3/5
- Reviews
- 7,486
- Age
- 15y ago

Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 7,333
- Age
- 6y ago
Newest
by launch date
Tanologist Medium Self Tan Airbrush Mist Spray at Home Self Tanning Mist 360 Application Quick Drying & Streak-Free No Fake Tan Smell or Orange Tone Vegan 5 fl. oz/148 ml Bottle
- Price
- $17.32
- Rating
- 3.3/5
- Reviews
- 350
- Age
- 1y ago

b.tan Clear Face Tan Mist | Gimme The Glow Down - Best Facial Tanner Spray Gradual Bronzing Sunless Tanning Water Infused with Rosewater Vegan Cruelty Free 6.7 Fl Oz
- Price
- $10.39
- Rating
- 4.3/5
- Reviews
- 2,068
- Age
- 3y ago

b.tan Self Tanner Bronzing Mist | Fast 1 Hour Express Sunless Tanning Spray No Fake Tan Smell Dark Bronzing Glow Face & Body No Added Nasties Vegan & Cruelty Free 7 Fl Oz
- Price
- $10.55
- Rating
- 4.0/5
- Reviews
- 2,605
- Age
- 6y ago

Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
- Price
- $18.57
- Rating
- 4.8/5
- Reviews
- 5,502
- Age
- 6y ago

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 7,333
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
102
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
10%
- Body Drench51%
- L'Oreal Paris19%
- B.TAN6%
- Australian Gold5%
- Carroten5%
- Tanologist4%
- Open — no brand owns it (4 brands, 10%)
Demand
Spray Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Spray Tan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- quick tan127K/yr
- self tanning spray38K/yr
- tanning products24K/yr
- tan spray29K/yr
- sunless tanning spray20K/yr
- sun tan14K/yr
- body drench quick tan spray28K/yr
- quick tan spray59K/yr
- spray tanner11K/yr
- loreal spray tan7K/yr
Reviews and returns
What reviews say buyers love and hate about Spray Tan
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray Tan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









