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Spray Tan

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -10.9% this quarter, so Spray Tan is a Maybe.

Flapen Score
53
53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$505K/yr405K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 102 sellers

Flapen Score

Spray Tan against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Tan is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Spray Tan market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Tan 405K times last year and spent an estimated $505K. The top 5 brands take 86% of clicks. Demand peaks in Apr–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $505K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
6.9%
Market size, estimated
$505Ka year
Peak month
April1.9× the quietest month
Top search term
quick tan127K searches a year

02 · Price

A sale here is worth $18.03.

Listings sell for $18.03 on average, from $7.15 to $41.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $18.03 that is $108K to $144K a year per listing.

Average price
$18.03inside the $15 to $100 sweet spot
Price range
$7.15–$41.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
$108K–$144K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sunscreens & Tanning Products. It carries 5,804 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Sunscreens & Tanning Products
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
5,804per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Spray Tan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

102

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Brand 151%
  • Brand 219%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Spray Tan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Spray Tan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quick tan127K/yr
  • self tanning spray38K/yr
  • tanning products24K/yr
  • tan spray29K/yr
  • sunless tanning spray20K/yr
  • sun tan14K/yr
  • body drench quick tan spray28K/yr
  • quick tan spray59K/yr
  • spray tanner11K/yr
  • loreal spray tan7K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Tan

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
15%of negative reviews mention “Smell”
0.7%of orders come back
“Smells weird”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Spray Tan questions

Answered from the same tracked data.