spray tan
Worth a lookShows low returns (0.7%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.03avg listing price — sweet spot $15–$100
Price range
Great$7.15–$41.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good$505K$505K/yr · 405K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,803.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spray tan is a $505K/yr Amazon United States market (405K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
spray tan market data
- Units sold / yr
- 30K–40K
- avg 6,000–8,000/product
- Revenue / yr
- $541K–$721K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
102
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Body Drench51%
- L'Oreal Paris19%
- B.TAN6%
- Australian Gold5%
- Carroten5%
- Tanologist4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Apr, Oct · busiest ÷ quietest = 1.9×
Top spray tan search terms
- quick tan127K/yr
- self tanning spray38K/yr
- tanning products24K/yr
- tan spray29K/yr
- sunless tanning spray20K/yr
- sun tan14K/yr
- body drench quick tan spray28K/yr
- quick tan spray59K/yr
- spray tanner11K/yr
- loreal spray tan7K/yr
Top spray tan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Body Drench QuickTan Instant Self Tanner Bronzing Spray Salon-Quality Medium/Dark Tan Streak-Free Tinted Formula 6 oz 1-pack
Body Drench$18.244.1★8,694 rev
LOreal Paris Sublime Bronze Self Tanning Mist Medium to Natural Spray Tan 4.6 oz
L'Oreal Paris$11.984.3★7,486 rev
Body Drench QuickTan Instant Bronze Self Tanning Spray Fast-Drying Self Tanner Spray for Natural-Looking Tan 6 oz 2 Pack
Body Drench$32.474.1★8,694 rev
Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
Carroten$28.504.3★10,471 rev
b.tan Self Tanner Bronzing Mist | Fast 1 Hour Express Sunless Tanning Spray No Fake Tan Smell Dark Bronzing Glow Face & Body No Added Nasties Vegan & Cruelty Free 7 Fl Oz
B.TAN$10.554.0★2,605 rev
Newest
by launch date
Tanologist Medium Self Tan Airbrush Mist Spray at Home Self Tanning Mist 360 Application Quick Drying & Streak-Free No Fake Tan Smell or Orange Tone Vegan 5 fl. oz/148 ml Bottle
Tanologist$17.32350 rev
b.tan Clear Face Tan Mist | Gimme The Glow Down - Best Facial Tanner Spray Gradual Bronzing Sunless Tanning Water Infused with Rosewater Vegan Cruelty Free 6.7 Fl Oz
B.TAN$10.392,068 rev
b.tan Self Tanner Bronzing Mist | Fast 1 Hour Express Sunless Tanning Spray No Fake Tan Smell Dark Bronzing Glow Face & Body No Added Nasties Vegan & Cruelty Free 7 Fl Oz
B.TAN$10.552,605 rev
Hawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
Hawaiian Tropic$18.575,502 rev
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
Australian Gold$8.537,333 rev
Trending
90-day click momentumHawaiian Tropic Dark Tanning Oil 8 Fl Oz | Moisturizing Body Oil with Cocoa Butter Tan Enhancer 8 Fl Oz each Twin Pack
Hawaiian Tropic$18.574.8★
Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
Carroten$28.504.3★
LOreal Paris Sublime Bronze Self Tanning Mist Medium to Natural Spray Tan 4.6 oz
L'Oreal Paris$11.984.3★
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
Maui Babe$15.174.3★
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce
Australian Gold$8.534.6★
What buyers say about spray tan
What buyers praise and complain about, mined from review topics.What buyers love
“true color”
“It smells heavenly”
“Nice tanking quality”
“Works well with a dark tan”
“Best price”
“gives a natural-looking glow”
“Been using for 50 years works wonderful”
“Easy to use”
“Dries quickly”
“As advertised”
What buyers complain about
“Smells weird”
“It was darker than I expected”
“I seen no results”
“Allergic Reaction”
“Not worth the price”
“Stains”
“The container was tiny”
“Its oily”
“Not the same product”
“they do not have quality control”
Top return reasons
Common questions
- Is spray tan profitable to sell on Amazon United States?
- The niche generates $505K/yr across 18 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the spray tan niche?
- 10 brands and 102 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in spray tan?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.7%.
- When does demand for spray tan peak?
- Demand peaks in Apr–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the spray tan niche?
- Listings span $7.15–$41.99; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 5,804 reviews — the moat a new listing must climb.