Is spray sunscreen spf 50 waterproof profitable to sell on Amazon United States?

The niche generates $890K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +218.8%. Flapen's verdict: Launch it (59/100).

How competitive is the spray sunscreen spf 50 waterproof niche?

2 brands and 84 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in spray sunscreen spf 50 waterproof?

Top complaints mined from reviews: Allergies, Smell, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for spray sunscreen spf 50 waterproof peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 32.6× the quietest.

What does it cost to enter the spray sunscreen spf 50 waterproof niche?

Listings span $7.14–$35.81; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 4,681 reviews — the moat a new listing must climb.

spray sunscreen spf 50 waterproof

Launch it

A $890K/yr market growing +218.8% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+218.8%

90-day search growth — must beat 0% to launch

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.95

avg listing price — sweet spot $15–$100

Market size

Great$890K

$890K/yr · 376K searches

Price range

Good$7.14–$35.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,680.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, spray sunscreen spf 50 waterproof is a $890K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spray sunscreen spf 50 waterproof market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $957K–$1.3M; units × avg price
Conversion rate: 14.8%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Neutrogena98%
Banana Boat2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +218.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 32.6×

Open Trend

Top spray sunscreen spf 50 waterproof search terms

neutrogena sunscreen spray183K/yr +302.6%14.3% conv.
spray sunscreen spf 7032K/yr +186.9%10.5% conv.
neutrogena spray sunscreen29K/yr +102.5%13.9% conv.
sunscreen spray 7015K/yr +126.8%7.8% conv.
spf 70 sunscreen spray13K/yr +199.6%8.1% conv.
neutrogena kids sunscreen12K/yr +150.3%10.4% conv.
sunscreen spray neutrogena12K/yr +164.8%13.2% conv.
sunscreen spray spf 7010K/yr +305.3%7.1% conv.
sunscreen neutrogena spray10K/yr +111.6%14.9% conv.
neutrogena sunscreen kids8K/yr +186.6%9.0% conv.

All search terms

Top spray sunscreen spf 50 waterproof products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Ultra Sheer Dry Touch Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes PABA Oxybenzone Free 3-pack of 5 oz

Neutrogena$23.174.7★9,410 rev

Neutrogena Beach Defense Sunscreen Spray SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.5 oz

Neutrogena$7.934.7★9,291 rev

Neutrogena Beach Defense Sunscreen Spray SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil-Free Beach-Strength Sun Protection for Whole Family 6.5 oz

Neutrogena$7.144.7★11,855 rev

Neutrogena Clear Body SPF 50 Sunscreen Spray Broad Spectrum UVA/UVB Sun Protection Water-Resistant Non-Comedogenic Lightweight Body Sunscreen with Vitamin E & Niacinamide for Skin Care 5 oz

Neutrogena$11.134.7★903 rev

Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2

Neutrogena$17.254.7★1,280 rev

Newest

by launch date

Neutrogena Ultra Sheer Sunscreen Spray SPF 45 Body Mist Lightweight Non-Greasy Broad Spectrum UVA/UVB Protection Non-Comedogenic Water Resistant Spray Sunscreen (80 min) Twin Pack 5 oz

Neutrogena$16.3358 rev

4mo ago

Neutrogena Clear Body SPF 50 Sunscreen Spray Broad Spectrum UVA/UVB Sun Protection Water-Resistant Non-Comedogenic Lightweight Body Sunscreen with Vitamin E & Niacinamide for Skin Care 5 oz

Neutrogena$11.13903 rev

1y ago

Neutrogena Sport Active Defense SPF 70 Sunscreen Spray Sweat & Water Resistant Spray Sunscreen with Broad Spectrum Protection for Sunburn Prevention Oxybenzone-Free Twin Pack 5 oz 2 Pack

Neutrogena$23.85422 rev

2y ago

Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz

Neutrogena$19.001,280 rev

2y ago

Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2

Neutrogena$17.251,280 rev

3y ago

What buyers say about spray sunscreen spf 50 waterproof

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Consistent product”

Smell11%

“Great smell”

Ease Of Application9%

“nice smooth application”

Value For Money8%

“Best Deal”

Ease Of Use8%

“EASY TO USE”

Protection8%

“Excellent sun protection”

Efficiency5%

“Did the job while traveling on a cruise”

Advertised Vs Actual Product5%

“Works as advertised”

Suitability Combination Skin4%

“gentle on sensitive skin”

Weight Light3%

“I love it because it's a super lightweight cream for our children's skin”

What buyers complain about

Allergies14%

“Allergic reaction”

Smell7%

“Smells too perfumey”

Advertised Vs Actual Product6%

“Great product, very misleading image”

Oily/Greasy5%

“Too oily”

Functionality-Overall5%

“Doesnt work”

Value For Money4%

“But I found it cheaper elsewhere”

Ease Of Use4%

“Impossible to remove”

Color3%

“Tan”

Thickness3%

“it is 0% sheer”

Skin Health3%

“This broke my skin out”

Top return reasons

Leak-Proof19%

Advertised Vs Actual Product13%

Size-Overall7%

Smell7%

Product Condition7%

Value For Money6%

Adhesion/Stickiness6%

Color4%

Residue4%