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Spray Sunscreen Spf 50

Pass

Spray Sunscreen Spf 50 scores 68 out of 100, a Pass. Shoppers spend $2.3M a year here, search demand grew +150.2% this quarter, and returns run at 0.1% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$2.3M/yr1.1M searches / yr
90-day growth
+150.2%search demand this quarter
Competition
50%top-5 click share · 7 brands · 168 sellers

Flapen Score

Spray Sunscreen Spf 50 against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Sunscreen Spf 50 is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Sunscreen Spf 50 market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Sunscreen Spf 50 1.1M times last year and spent an estimated $2.3M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +150.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+150.2%
Conversion, latest week
14.1%
Market size, estimated
$2.3Ma year
Peak month
July5.5× the quietest month
Top search term
banana boat sunscreen380K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $5.66 to $35.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $14.20 that is $71K to $85K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$5.66–$35.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$71K–$85K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Sunscreens & Tanning Products. It carries 7,783 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Sunscreens & Tanning Products
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
7,783per listing
Listings tracked
33

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
57 months

Products

Top Spray Sunscreen Spf 50 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$92K$184K$275K$367K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

168

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

1%

  • Banana Boat50%
  • Neutrogena41%
  • Coppertone4%
  • Sun Bum2%
  • THINK1%
  • BLUE LIZARD1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Spray Sunscreen Spf 50 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×

Search terms

Top Spray Sunscreen Spf 50 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana boat sunscreen380K/yr
  • neutrogena sunscreen spray183K/yr
  • spray sunscreen spf 50138K/yr
  • banana boat84K/yr
  • reef safe sunscreen spray91K/yr
  • spray sunscreen spf 7032K/yr
  • suntan spray23K/yr
  • banana boat sunscreen spray33K/yr
  • neutrogena spray sunscreen29K/yr
  • sunscreen banana boat27K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Sunscreen Spf 50

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.04

Skin irritation

Allergic reaction

Severe allergic reaction

Smell9%+0.26

smells very much like chemicals

terrible smell

the smell is quite unpleasant

Value For Money5%+0.14

Waste of money

these things are expensive

expensive

Functionality-Overall5%−0.02

Not entirely effective

Does not work well

Did not work

Color4%−0.01

Im not even really dark skinned

I did not even get pink

It also appears very dark

Love

Smell11%+0.26

It doesnt smell bad

Great scent

exquisite scent

Quality-Overall9%+0.21

Consistent product

Good quality ingredients

Excellent Product

Protection9%+0.81

Good sun protection

Excellent protection

Protect your skin

Value For Money7%+0.14

Great Deal

Fair price

Affordable price

Ease Of Application7%+0.55

Easy to Apply

applies quickly

Easy application

Return

0.1% Return rate 18% Fixable by listing

Leak-Proof30%▆▄▇███
Motor Power11%▅▅█▆██
Size-Overall9%▃█▅▅▆▆
Smell8%█▄▅▇▆▄

smells very much like chemicals

terrible smell

the smell is quite unpleasant

Advertised Vs Actual Product6%▄█▅▅▃▃

Great product, very misleading image

False advertising

Description is not correct

FAQ

Common Spray Sunscreen Spf 50 questions

Answered from the same tracked data.