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Spray Mousse for Hair

Fail

The top 5 brands take 100% of clicks, so Spray Mousse for Hair is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$309K/yr405K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
86%top-5 click share · 5 brands · 72 sellers

Flapen Score

Spray Mousse for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Mousse for Hair is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Mousse for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Mousse for Hair 405K times last year and spent an estimated $309K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
5.3%
Market size, estimated
$309Ka year
Peak month
February1.3× the quietest month
Top search term
spritz147K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $4.21 to $44.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $14.40 that is $22K to $29K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$4.21–$44.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #433 within Hair Sprays. It carries 7,572 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
4.6%
Average rank
#433in Hair Sprays
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,572per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Spray Mousse for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 241%
  • Brand 310%
  • Brand 44%
  • Brand 53%

Demand

Spray Mousse for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Spray Mousse for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spritz147K/yr
  • hair spritz43K/yr
  • spritz hairspray53K/yr
  • pump it up hair spritz27K/yr
  • pump it up23K/yr
  • fantasia liquid mousse spritz24K/yr
  • spritz hair spray14K/yr
  • fantasia spritz19K/yr
  • sprits8K/yr
  • hair spritz for black women5K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Mousse for Hair

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.3%of orders come back
“Bad odor”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spray Mousse for Hair questions

Answered from the same tracked data.