Is spray lotion profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the spray lotion niche?

9 brands and 65 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in spray lotion?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.4%.

When does demand for spray lotion peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the spray lotion niche?

Listings span $7.17–$58.99; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 5,664 reviews — the moat a new listing must climb.

spray lotion

Worth a look

Shows low returns (0.4%), but soft demand (-3.1% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 849K searches

Avg price

Great$18.26

avg listing price — sweet spot $15–$100

Price range

Great$7.17–$58.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad5,664.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, spray lotion is a $1.4M/yr Amazon United States market (849K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

spray lotion market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $1.5M–$1.8M; units × avg price
Conversion rate: 8.8%
Avg BSR: #388
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 3.5%
Avg brand age: 68 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Vaseline37%
Aquaphor34%
Duru8%
Flamingo7%
Aveeno6%
Pacifica3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top spray lotion search terms

spray lotion174K/yr +0.7%5.6% conv.
aquaphor spray146K/yr -15.1%11.5% conv.
spray lotion for body76K/yr -0.6%6.9% conv.
vaseline spray43K/yr +4.3%7.0% conv.
vaseline spray moisturizer53K/yr -17.9%8.6% conv.
spray on lotion39K/yr +14.9%4.9% conv.
spray moisturizer for body39K/yr +12.4%6.5% conv.
lotion spray36K/yr -10.1%4.5% conv.
spray body lotion33K/yr +3.7%4.4% conv.
vaseline spray lotion26K/yr +7.3%6.9% conv.

All search terms

Top spray lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquaphor Ointment Body Spray - Moisturizes and Heals Dry Rough Skin - 3.7 oz. Spray Can

Aquaphor$11.544.5★20,513 rev

Vaseline Intensive Care Aloe Soothe Spray 6.5 Oz

Vaseline$8.154.6★3,730 rev

Aquaphor Healing Ointment Body Spray Moisturizing Body Spray 6.2 Oz Bottle

Aquaphor$15.784.5★20,513 rev

Vaseline Cocoa Radiant Spray 2-Pack for Dry Skin + Vaseline Lip Therapy Cocoa Butter Lip Balm (3 Piece Set)

Vaseline$23.004.7★1,688 rev

Flamingo Light Hydrating Spray for Women - 24 Hour Moisturizing Body Hydration - 6.7 oz

Flamingo$13.184.6★457 rev

Newest

by launch date

Duru Cica Moisturizing Spray Lotion - Spray Moisturizer Cica Lotion 48 Hour Moisture Body Lotion

Duru$7.1749 rev

7mo ago

Curel Japanese Skin Care Deep Moisture Spray Moisturizer for Dry Skin Face Hydrating Spray with Ceramides 5.2 Oz

Curel$16.69326 rev

8mo ago

Flamingo Light Hydrating Spray for Women - 24 Hour Moisturizing Body Hydration - 6.7 oz

Flamingo$13.18457 rev

2y ago

Duru Avocado Moisturizing Spray Lotion - Spray Moisturizer Avocado Oil Lotion 48 Hour Moisture Body Lotion

Duru$9.02483 rev

3y ago

Duru Coconut Moisturizing Spray Lotion - Spray Moisturizer Coconut Oil Lotion 48 Hour Moisture Body Lotion

Duru$9.391,643 rev

3y ago

What buyers say about spray lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Amazing Moisturizer”

Smell15%

“Mild pleasant fragrance”

Ease Of Use8%

“easy to put on”

Quality-Overall7%

“Excellent Product”

Suitability Dry Skin7%

“Works GREAT on very dry skin”

Soft Feel4%

“Leaves skin soft”

Ease Of Application4%

“Apply as needed”

Absorbency3%

“Easily absorbed”

Value For Money3%

“Good value for money”

Suitability Combination Skin3%

“great for all skin”

What buyers complain about

Smell15%

“strong odor”

Moist/Dry6%

“Does not moisturize”

Allergies5%

“Itchy rash”

Oily/Greasy5%

“Very oily”

Value For Money4%

“Overpriced”

Ease Of Use4%

“Hard to use”

Functionality-Overall3%

“Never worked”

Adhesion/Stickiness2%

“Not really a stick”

Suitability Dry Skin2%

“I have desperately dry skin that is a little sensitive”

Durability2%

“Not as long-lasting”

Top return reasons

Smell21%

Oily/Greasy11%

Leak-Proof8%

Advertised Vs Actual Product8%

Adhesion/Stickiness6%

Size-Overall6%

Functionality-Overall6%