Spray Lotion
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -3.1% this quarter, so Spray Lotion is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $1.4M/yr849K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 65 sellers
Flapen Score
Spray Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Spray Lotion is stronger. Inside it, weaker.
Market
The Spray Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Spray Lotion 849K times last year and spent an estimated $1.4M. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 849K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- June1.8× the quietest month
- Top search term
- spray lotion174K searches a year
02 · Price
A sale here is worth $18.26.
Listings sell for $18.26 on average, from $7.17 to $58.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $18.26 that is $55K to $73K a year per listing.
- Average price
- $18.26inside the $15 to $100 sweet spot
- Price range
- $7.17–$58.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $55K–$73K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #388 within Lotions. It carries 5,664 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 95%
- Out of stock, average day
- 3.5%
- Average rank
- #388in Lotions
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,664per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Spray Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
65
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Brand 137%
- Brand 234%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Spray Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Spray Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spray lotion174K/yr
- aquaphor spray146K/yr
- spray lotion for body76K/yr
- vaseline spray43K/yr
- vaseline spray moisturizer53K/yr
- spray on lotion39K/yr
- spray moisturizer for body39K/yr
- lotion spray36K/yr
- spray body lotion33K/yr
- vaseline spray lotion26K/yr
Reviews and returns
What reviews say buyers love and hate about Spray Lotion
We read the reviews and the return reasons for every product selling here.
“strong odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray Lotion questions
Answered from the same tracked data.









