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Spray Lotion

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -3.1% this quarter, so Spray Lotion is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.4M/yr849K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
64%top-5 click share · 9 brands · 65 sellers

Flapen Score

Spray Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Spray Lotion is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Lotion 849K times last year and spent an estimated $1.4M. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
849K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
8.8%
Market size, estimated
$1.4Ma year
Peak month
June1.8× the quietest month
Top search term
spray lotion174K searches a year

02 · Price

A sale here is worth $18.26.

Listings sell for $18.26 on average, from $7.17 to $58.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $18.26 that is $55K to $73K a year per listing.

Average price
$18.26inside the $15 to $100 sweet spot
Price range
$7.17–$58.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$55K–$73K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #388 within Lotions. It carries 5,664 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#388in Lotions
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,664per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Spray Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

65

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

6%

  • Brand 137%
  • Brand 234%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Spray Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Spray Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray lotion174K/yr
  • aquaphor spray146K/yr
  • spray lotion for body76K/yr
  • vaseline spray43K/yr
  • vaseline spray moisturizer53K/yr
  • spray on lotion39K/yr
  • spray moisturizer for body39K/yr
  • lotion spray36K/yr
  • spray body lotion33K/yr
  • vaseline spray lotion26K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Lotion

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
0.4%of orders come back
“strong odor”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spray Lotion questions

Answered from the same tracked data.