Spray Gel
FailThe top 5 brands take 96% of clicks, so Spray Gel is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $499K/yr434K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 127 sellers
Flapen Score
Spray Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Spray Gel is stronger. Inside it, weaker.
Market
The Spray Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Spray Gel 434K times last year and spent an estimated $499K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $499Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- spray gel80K searches a year
02 · Price
A sale here is worth $13.36.
Listings sell for $13.36 on average, from $5.32 to $32.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $13.36 that is $17K to $20K a year per listing.
- Average price
- $13.36under the $15 to $100 sweet spot
- Price range
- $5.32–$32.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $17K–$20K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #455 within Gels. It carries 2,744 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #455in Gels
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,744per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Spray Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
127
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Brand 160%
- Brand 219%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Spray Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Spray Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spray gel80K/yr
- herbal essence hair spray52K/yr
- spray gel for hair52K/yr
- herbal essences hairspray67K/yr
- spray hair gel38K/yr
- spray gel for curly hair23K/yr
- hair gel spray17K/yr
- herbal essence hairspray13K/yr
- gel spray11K/yr
- herbal essences spray gel16K/yr
Reviews and returns
What reviews say buyers love and hate about Spray Gel
We read the reviews and the return reasons for every product selling here.
“Doesn't hold my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray Gel questions
Answered from the same tracked data.









