spray antiperspirant for men
Launch itA $2.3M/yr market growing +14.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 1.0M searches
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Price range
Good$3.58–$34.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,338.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spray antiperspirant for men is a $2.3M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 64/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
spray antiperspirant for men market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $1.9M–$2.2M
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 61%
- Out of stock
- 2.0%
- Avg brand age
- 92 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
126
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
0%
- Right Guard62%
- Old Spice39%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top spray antiperspirant for men search terms
- right guard deodorant men351K/yr
- old spice body spray190K/yr
- right guard75K/yr
- right guard deodorant men spray33K/yr
- old spice spray deodorant37K/yr
- old spice spray51K/yr
- right guard deodorant34K/yr
- old spice deodorant spray32K/yr
- old spice body spray for men35K/yr
- old spice deodorant for men spray33K/yr
Top spray antiperspirant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Right Guard Xtreme Defense Invisible Solid Antiperspirant Deodorant Fresh Blast Scent - 5-in-1 Deodorant Men Can Trust 72-Hour Odor Control 2.6 oz (4 Pack)
Right Guard$16.064.7★8,232 rev
Right Guard Sport Original Scent Deodorant Spray - Aluminum Free Spray Deodorant for Men 24-Hour Odor Protection Anti-Stain & Long-Lasting 8.5 oz (2 Pack)
Right Guard$9.904.7★9,150 rev
Right Guard Sport Fresh Scent Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant for Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)
Right Guard$16.574.6★4,494 rev
Right Guard Xtreme Defense Invisible Solid Antiperspirant Deodorant Arctic Refresh Scent - 5-in-1 Deodorant for Men 72-Hour Odor Control 2.6 oz (4 Pack)
Right Guard$16.544.7★8,232 rev
Old Spice Aluminum Free Body Spray for Men 24/7 Signature Scent & Lasting Freshness All-Day Odor Protection Easy Application Swagger with Cedarwood Apple & Fresh Herbs Scent 5.1 oz (Pack of 3)
Old Spice$20.784.6★3,065 rev
Newest
by launch date
Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz
Old Spice$12.97130 rev
Old Spice Aluminum Free Body Spray for Men Summerdudes 24/7 Odor Control 24/7 Sunny Freshness & Long Lasting Scent Limited Edition Serial Griller with Charred Marshmallow Scent 5.1 oz
Old Spice$7.64700 rev
Old Spice Aluminum Free Body Spray for Men 24/7 Signature Scent & Lasting Freshness All-Day Odor Protection Easy Application Legacy with Coconut Pine & Cedar Scent 5.1 oz
Old Spice$7.97700 rev
Old Spice Antiperspirant Spray for Men 24/7 Sweat & Odor Protection 24/7 Signature Scent & Lasting Freshness Lightweight Formula Easy Application Legacy with Coconut Pine & Cedar Scent 4.3 oz
Old Spice$6.041,596 rev
Right Guard Sport Fresh Deodorant 2.6 Ounce
Right Guard$3.5891 rev
Trending
90-day click momentumOld Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz
Old Spice$12.974.6★
Old Spice Aluminum Free Body Spray for Men Summerdudes 24/7 Odor Control 24/7 Sunny Freshness & Long Lasting Scent Limited Edition Serial Griller with Charred Marshmallow Scent 5.1 oz
Old Spice$7.644.5★
Old Spice Antiperspirant Spray for Men 24/7 Sweat & Odor Protection 24/7 Signature Scent & Lasting Freshness Lightweight Formula Easy Application Legacy with Coconut Pine & Cedar Scent 4.3 oz
Old Spice$6.044.4★
Right Guard Sport Fresh Deodorant 2.6 Ounce
Right Guard$3.584.6★
Old Spice Aluminum Free Body Spray for Men 24/7 Signature Scent & Lasting Freshness All-Day Odor Protection Easy Application Legacy with Coconut Pine & Cedar Scent 5.1 oz
Old Spice$7.974.5★
Common questions
- Is spray antiperspirant for men profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 36 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Launch it (64/100).
- How competitive is the spray antiperspirant for men niche?
- 2 brands and 126 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- When does demand for spray antiperspirant for men peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the spray antiperspirant for men niche?
- Listings span $3.58–$34.38; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 3,339 reviews — the moat a new listing must climb.