Spray Antiperspirant for Men

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+14.8%

Conversion, latest week

14.9%

Market size, estimated

$2.3Ma year

Peak month

October1.6× the quietest month

Top search term

right guard deodorant men351K searches a year

Listings sell for $14.84 on average, from $3.58 to $34.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $14.84 that is $45K to $59K a year per listing.

Average price

$14.84under the $15 to $100 sweet spot

Price range

$3.58–$34.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$45K–$59K

Returns

0.2%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #211 within Deodorants & Antiperspirants. It carries 3,339 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

97%

Out of stock, average day

2.0%

Average rank

#211in Deodorants & Antiperspirants

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,339per listing

Listings tracked

36

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

92 months