Spoolies

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

16.1%

Market size, estimated

$2.2Ma year

Peak month

January1.3× the quietest month

Top search term

spoolies574K searches a year

Listings sell for $5.83 on average, from $2.89 to $9.99. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $5.83 that is $87K to $117K a year per listing.

Average price

$5.83under the $15 to $100 sweet spot

Price range

$2.89–$9.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

15,000–20,000

Revenue per listing a year

$87K–$117K

Returns

0.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Makeup Brushes & Tools. It carries 5,167 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Makeup Brushes & Tools

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

5,167per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months