Split Ends Hair Treatment

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

5.4%

Market size, estimated

$497Ka year

Peak month

December3.0× the quietest month

Top search term

split ends hair treatment109K searches a year

Listings sell for $17.75 on average, from $1.98 to $53.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.75 that is $27K to $36K a year per listing.

Average price

$17.75inside the $15 to $100 sweet spot

Price range

$1.98–$53.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$27K–$36K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Conditioners. It carries 9,489 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#151in Conditioners

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

9,489per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months