Split Ends Hair Treatment
MaybeReturns run at only 0.8% of orders. But demand is soft, at -25.1% this quarter, so Split Ends Hair Treatment is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $497K/yr518K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 53%top-5 click share · 21 brands · 153 sellers
Flapen Score
Split Ends Hair Treatment against its category
The dotted line is the Beauty & Personal Care average. Past it, Split Ends Hair Treatment is stronger. Inside it, weaker.
Market
The Split Ends Hair Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Split Ends Hair Treatment 518K times last year and spent an estimated $497K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $497Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- split ends hair treatment109K searches a year
02 · Price
A sale here is worth $17.75.
Listings sell for $17.75 on average, from $1.98 to $53.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.75 that is $27K to $36K a year per listing.
- Average price
- $17.75inside the $15 to $100 sweet spot
- Price range
- $1.98–$53.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Conditioners. It carries 9,489 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #151in Conditioners
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,489per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Split Ends Hair Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris Elvive Dream Lengths No Haircut Cream Leave In Conditioner 6.8 fl. oz.
- Price
- $7.12
- Rating
- 4.5/5
- Reviews
- 17,599
- Age
- 6y ago
Redken Extreme Anti-Snap Anti-Breakage Leave-In Treatment For Distressed Hair - Fortifies & Helps Reduce Breakage Infused With Proteins
- Price
- $32.33
- Rating
- 4.6/5
- Reviews
- 8,804
- Age
- 5y ago
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 30,473
- Age
- 4y ago
SexyHair Healthy Seal the Deal Split End Mender Lotion 3.4 Oz Mends Split Ends All Hair Types
- Price
- $20.62
- Rating
- 4.7/5
- Reviews
- 3,179
- Age
- 5y ago
Eva NYC Split Ends Treatment for Dry Damaged Hair - Reduce Breakage + Seal Split Ends with Vegan Protein + Baobab Seed - Serum for Softer Stronger Hair - Travel Size - Vanilla Scent - 2 fl oz
- Price
- $13.42
- Rating
- 4.3/5
- Reviews
- 1,190
- Age
- 4y ago
Trending
90-day click momentum
Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection Detangles Repairs Damaged Dry Hair Improves Shine Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5 5.7 oz
- Price
- $11.75
- Rating
- 4.5/5
- Reviews
- 2,772
- Age
- 5y ago
Pantene Miracle Rescue Hair Mask Intensive Bond Repair with Melting Pro-V Pearls Melts Away Damage Builds Bonds Strengthens Against Damage Deep Conditioning for Dry Damaged Hair 10.1 fl oz
- Price
- $11.75
- Rating
- 4.6/5
- Reviews
- 3,281
- Age
- 2y ago
Dove Intensive Repair Amino Serum for Damaged Hair with Bio-Protein Care Technology 3.3 oz
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 1,540
- Age
- 1y ago
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
- Price
- $8.94
- Rating
- 4.6/5
- Reviews
- 4,051
- Age
- 1y ago
ORS HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract 16 oz (Pack of 1)
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 1,176
- Age
- 20y ago
Newest
by launch dateDove Intensive Repair Amino Serum for Damaged Hair with Bio-Protein Care Technology 3.3 oz
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 1,540
- Age
- 1y ago
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
- Price
- $8.94
- Rating
- 4.6/5
- Reviews
- 4,051
- Age
- 1y ago
LANGE HAIR Backtogether Split End Sealer | Leave-In Conditioner for Breakage Repair & Frizz Control | Hydrating Lightweight Split Ends Treatment for Smooth Healthy Hair | 1.7 oz
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago
GREEONIL 24K Gold Argan Coconut and Olive Oil Serum for Frizz Control Shine and Split End Repair - Nourishing Hair Treatment with Vitamin E 2.02 fl oz 60ml
- Price
- $8.59
- Rating
- 4.5/5
- Reviews
- 1,439
- Age
- 2y ago
Palmers Amino Bonding Complex Hair Mask Intense Conditioning Masque Pack with Coconut Oil & Vitamin E Heat Protectant Anti Frizz Adds Shine Protects Hair Growth All Hair Types 2.1 oz packette
- Price
- $1.98
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
153
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
53%
Top 20: 87%
Open market
34%
- Redken22%
- L'Oreal Paris17%
- K187%
- SexyHair7%
- Aphogee7%
- EVA·NYC6%
Demand
Split Ends Hair Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Split Ends Hair Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- split ends hair treatment109K/yr
- split end repair50K/yr
- protein treatment for black hair40K/yr
- sellador de puntas para el cabello33K/yr
- redken anti snap21K/yr
- split end treatment23K/yr
- split ends30K/yr
- anti breakage hair products28K/yr
- reparador de puntas para el cabello27K/yr
- protein treatment24K/yr
Reviews and returns
What reviews say buyers love and hate about Split Ends Hair Treatment
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Costs too much
It is expensive
Expensive
Overpowering scent
Bad smell
Smells weird
Extremely small
EXTREMELY SMALL CONTAINER
received a much bigger size
Not moisturizing
Not moisturizing
Almost lacking moisture
It made my hair hard
The stuff made my hair really hard
If anything it made my hair tangled more than it has
Love
Amazing scent
fragrance is fine
Fragrance smells really good
Leaves hair soft
Leaves my hair soft
Soft and smooth
the price-to-quality ratio is excellent
Excellent hair product
Excellent product
they are affordable
For the price
Great Value
It helps your hair grow
helps keep hair strong
help to the grow hair
Return
0.8% Return rate 30% Fixable by listing
Extremely small
EXTREMELY SMALL CONTAINER
received a much bigger size
Did not work
Didnt work well
No results
Overpowering scent
Bad smell
Smells weird
It didn't work for my hair
it didn't work on my hair
Didnt Work as Expected for My Hair
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Split Ends Hair Treatment questions
Answered from the same tracked data.