Split Ends

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-43.7%

Conversion, latest week

0.9%

Market size, estimated

$590Ka year

Peak month

January2.1× the quietest month

Top search term

split end trimmer566K searches a year

Listings sell for $42.53 on average, from $5.08 to $135.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $42.53 that is $21K to $32K a year per listing.

Average price

$42.53inside the $15 to $100 sweet spot

Price range

$5.08–$135.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$21K–$32K

Returns

1.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #2,016 within Hair Cutting Tools. It carries 6,285 reviews at 3.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

1.0%

Average rank

#2,016in Hair Cutting Tools

Average rating

3.40 starsAmazon United States average 4.42 stars

Average reviews

6,285per listing

Listings tracked

22

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months