Is spiral hair ties profitable to sell on Amazon United States?

The niche generates $446K/yr across 48 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Skip it (49/100).

How competitive is the spiral hair ties niche?

15 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in spiral hair ties?

Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Durability. The return rate is 1.2%.

When does demand for spiral hair ties peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the spiral hair ties niche?

Listings span $3.43–$14.40; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 11,398 reviews — the moat a new listing must climb.

spiral hair ties

Skip it

Prices mostly outside the sweet spot ($3.43–$14.40) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Market size

Good$446K

$446K/yr · 1.1M searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.53

avg listing price — sweet spot $15–$100

Review moat

Bad11,398.44

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$3.43–$14.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, spiral hair ties is a $446K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

spiral hair ties market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $427K–$512K; units × avg price
Conversion rate: 4.7%
Avg BSR: #350
Page quality: 0%
Prime: 83%
Sponsored: 77%
Out of stock: 5.5%
Avg brand age: 38 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

Teleties52%
Kitsch18%
invisibobble9%
JessLab6%
Teqifu4%
TIZZYT3%
Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Top spiral hair ties search terms

teleties491K/yr +11.5%1.9% conv.
spiral hair ties235K/yr +6.5%6.5% conv.
coil hair ties57K/yr +7.0%8.1% conv.
invisibobble52K/yr +32.5%4.9% conv.
invisibobble hair ties38K/yr +11.9%6.9% conv.
spiral coil hair ties23K/yr -30.7%8.3% conv.
teleties hair tie39K/yr -24.1%2.9% conv.
teleties small26K/yr +1.6%2.8% conv.
hair ties spiral22K/yr +4.3%8.8% conv.
spiral hair tie18K/yr +13.9%4.8% conv.

All search terms

Top spiral hair ties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TELETIES - Spiral Hair Coils - Ponytail Holder Hair Ties for Women - Phone Cord Hair Ties - Strong Grip No Rip Water Resistant No Crease Hair Tie Coils - 3 pack (Small Tortoise)

Teleties$7.814.7★3,081 rev

Kitsch Spiral Hair Ties for Women Coiled Plastic Hair Ties No Damage Ponytail Holders for Thick and Thin Hair Creaseless and Dent-Free Phone Cord Style | Ideal Gifts for Women - Brunette 8 Pcs

Kitsch$7.244.5★86,768 rev

TELETIES - Small Spiral Hair Coils - For Thin-Medium Hair - Ponytail Holder for Women - Phone Cord Hair Ties - Strong Grip No Rip Water Resistant No Crease - Spring - 3 pack - Spring Splash

Teleties$7.804.7★45 rev

invisibobble Original Traceless Spiral Hair Ties - Pack of 8 Crystal Clear and Pretzel Brown - Strong Elastic Grip Coil Accessories for Women - Non Soaking - Gentle for Girls Teens and Thick Hair

invisibobble$8.154.5★21,273 rev

JessLab Spiral Hair Ties for Women 10-Pack Traceless No-Damage Ponytail Holders Coils Hair Bands for Girls Assorted Colors

JessLab$6.594.6★2,622 rev

Newest

by launch date

TELETIES - Small Spiral Hair Coils - For Thin-Medium Hair - Ponytail Holder for Women - Phone Cord Hair Ties - Strong Grip No Rip Water Resistant No Crease - Spring - 3 pack - Spring Splash

Teleties$7.8045 rev

5mo ago

TELETIES - Small Spiral Hair Coils - For Thin-Medium Hair - Ponytail Holder for Women - Phone Cord Hair Ties - Strong Grip No Rip Water Resistant No Crease - Spring - 3 pack - Soft Surf

Teleties$7.7645 rev

5mo ago

TELETIES - Small Spiral Hair Coils - For Thin-Medium Hair - Ponytail Holder for Women - Phone Cord Hair Ties - Strong Grip Water Resistant No Crease - Fall Collection - 3 pack - Sage It Aint So

Teleties$7.4896 rev

11mo ago

TELETIES - Medium Flat Round Clip - Strong Grip Bendable Teeth Comfortable Curved Design - For Lying Down Yoga Driving & More - Ideal for Medium-Thick Hair - For All Hair Textures - Tortoise

Teleties$12.54887 rev

2y ago

TELETIES - Small Flat Round Clip - Strong Grip Bendable Teeth Comfortable Curved Design - For Lying Down Yoga Driving & More - Ideal for Thin-Medium Hair - For All Hair Textures - Tortoise

Teleties$10.561,368 rev

2y ago

What buyers say about spiral hair ties

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“It feels well made”

Suitability Straight Hair11%

“Great for fine hair”

Hair Styling9%

“Holds hair good”

Durability9%

“Durable”

Comfort-Overall8%

“Its very comfortable”

Color5%

“Love the color”

Value For Money5%

“Worth the money”

Ease Of Use4%

“Its super simple to clip in”

Size-Overall4%

“Correct size”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Size-Overall18%

“Really small”

Suitability Short Hair9%

“Not for thick hair”

Durability7%

“Not Durable”

Suitability Long Hair7%

“it was not big enough for my hair”

Stretchability/Expandability/Elasticity6%

“Not as much stretch as some others”

Hair Related4%

“Doesnt really hold my hair up as expected”

Quality-Overall3%

“Feel of cheap quality”

Advertised Vs Actual Product3%

“Very deceiving”

Value For Money3%

“Waste of money”

Color3%

“Wrong color”

Top return reasons

Size-Overall38%

Suitability Long Hair13%

Suitability Short Hair12%

Advertised Vs Actual Product6%

Grip5%

Suitability Straight Hair3%