spiral hair pins
Skip itPrices mostly outside the sweet spot ($4.75–$8.92) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,379.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 208K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad$7.01avg listing price — sweet spot $15–$100
Price range
Bad$4.75–$8.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, spiral hair pins is a $115K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
spiral hair pins market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $105K–$140K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 6.4%
- Avg brand age
- 41 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Fandamei28%
- Kitsch28%
- defutay15%
- GOODY11%
- TaShow9%
- Teenitor4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Top spiral hair pins search terms
- spiral hair pins36K/yr
- spiral bobby pins25K/yr
- spin pins for hair42K/yr
- spin pins21K/yr
- corkscrew bobby pins10K/yr
- hair screws7K/yr
- twist hair pins8K/yr
- bun twist spiral hair pins9K/yr
- spiral bobby pins for buns3K/yr
- corkscrew hair pins6K/yr
Top spiral hair pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsch Spiral Bobby Pins for Girls and Women - Hair Bun Maker | Rounded Tips Chip-Resistant Bun Twist Spiral Hair Pins | Secure Hold All-Day | Ideal Gifts for Women - 3Pcs Brown
Kitsch$5.574.6★1,827 rev
DEFUTAY Spiral Twist Hair Pins (10-Pack) Durable Non-Scratch Corkscrew Design for Effortless Bun Hairstyles (Black)
defutay$4.754.6★600 rev
FANDAMEI 50PC Spiral Hair Pins Set Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown
Fandamei$8.924.3★2,343 rev
Goody SlideProof Mini Spin Pins - 3 Ct Assorted Colors Spiral Hair Pins Quick & Easy Buns All-Day Twist Pins Corkscrew Bobby Pins Pain-Free Hair Accessories for Women & Men All Hair Types
GOODY$7.444.4★4,328 rev
30 Pcs Spiral Hair Pins 3 Colors Spin Pins for Hair Alloy Spiral Bobby Pins Bun Twist Spiral Hair Pins with Non-scratch Rounded Tips for Women (2.36 Inches)
TaShow$8.164.4★251 rev
Newest
by launch date
20 Pcs Spiral Hair Pins 2 Colors Spin Pins for Hair Alloy Spiral Bobby Pins Bun Twist Spiral Hair Pins with Non-scratch Rounded Tips for Women (2.36 Inches)
TaShow$7.01251 rev
Teenitor 20Pcs Spiral Bobby Pins Spiral Hair Pins Spin Pins for Hair Hair Bun Maker Hair Twist Bobby Pins for Buns Dance Accessories with 10 Hair Ties Blonde
Teenitor$5.7163 rev
Teenitor 20Pcs Spiral Hair Pins Spiral Bobby Pins Twist Hair Pins for Buns Spin Pins Hair Bun Maker for Women Girls with 10 Hair Ties Brown
Teenitor$5.7563 rev
20PCS Spiral Hair Pins Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown
Fandamei$6.71449 rev
FANDAMEI 50PC Spiral Hair Pins Set Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown
Fandamei$8.922,343 rev
Trending
90-day click momentum20 Pcs Spiral Hair Pins 2 Colors Spin Pins for Hair Alloy Spiral Bobby Pins Bun Twist Spiral Hair Pins with Non-scratch Rounded Tips for Women (2.36 Inches)
TaShow$7.014.4★
Teenitor 20Pcs Spiral Bobby Pins Spiral Hair Pins Spin Pins for Hair Hair Bun Maker Hair Twist Bobby Pins for Buns Dance Accessories with 10 Hair Ties Blonde
Teenitor$5.714.0★
Teenitor 20Pcs Spiral Hair Pins Spiral Bobby Pins Twist Hair Pins for Buns Spin Pins Hair Bun Maker for Women Girls with 10 Hair Ties Brown
Teenitor$5.754.0★
20PCS Spiral Hair Pins Spin Pins Spiral Bobby Pins for Girls Women and Kids Non-Scratch Round Clip & Bun Twist Stylish Bun Bobby Pins Premium Spin Pins for Hair Brown
Fandamei$6.714.0★
DEFUTAY Spiral Twist Hair Pins (10-Pack) Durable Non-Scratch Corkscrew Design for Effortless Bun Hairstyles (Black)
defutay$4.754.6★
What buyers say about spiral hair pins
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use; just twist in and twist out”
“These hold hair very well”
“Good value”
“Excellent product”
“very durable”
“These spin pins keep my hair up and feeling sturdy”
“are comfortable”
“As advertised”
“Perfect for all hairtypes”
“Work really well”
What buyers complain about
“Difficult to remove”
“they do not really hold your hair at all”
“Second & worst quality is the ball at the end of the pin”
“Doesn't stay in my hair”
“Big”
“They are very flimsy”
“ripped her hair when we were trying to twist to get them out”
“Peeling paint”
“Too large for fine hair”
“I have very long Asian hair so completely straight, and although people say I have a lot of hair, I think my hair is thin and flat”
Top return reasons
Common questions
- Is spiral hair pins profitable to sell on Amazon United States?
- The niche generates $115K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the spiral hair pins niche?
- 8 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in spiral hair pins?
- Top complaints mined from reviews: Ease Of Use, Hair Related, Quality-Overall. The return rate is 1.5%.
- When does demand for spiral hair pins peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the spiral hair pins niche?
- Listings span $4.75–$8.92; the average listing price is $7.01 (sweet spot $15–$100). The average incumbent carries 1,379 reviews — the moat a new listing must climb.