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spiderman cologne

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 14Conversion 39Competition 14Returns 99Price range 87Avg price 86Brand share 6Review moat 50Quality gap 22

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great$12.89–$34.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.44

avg listing price — sweet spot $15–$100

Review moat

Good1,495.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$38K

$38K/yr · 63K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, spiderman cologne is a $38K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

spiderman cologne market data

Units sold / yr
3K–3K
avg 250–500/product
Revenue / yr
$49K–$58K
units × avg price
Conversion rate
3.1%
Avg BSR
#525
Page quality
0%
Prime
91%
Sponsored
64%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
141 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

114

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • AIR-VAL INTERNATIONAL51%
  • Marvel29%
  • ARKAID11%
  • Every Man Jack4%
  • Disney3%
  • Born to Love2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -22.2% search growth over the last 90 days.
5K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Top spiderman cologne search terms

  • spiderman cologne32K/yr
  • spider man cologne8K/yr
  • marvel cologne6K/yr
  • spiderman perfume4K/yr
  • spiderman cologne for boys6K/yr
  • spiderman perfume for boys3K/yr
  • hulk cologne4K/yr
All search terms

Top spiderman cologne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about spiderman cologne

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Great smell”

Gifting Purpose7%

“Christmas gift”

Size-Overall5%

“Comes in a pretty big bottle”

Value For Money4%

“Perfect for value”

Quality-Overall3%

“Great quality”

Advertised Vs Actual Product3%

“As described”

Durability2%

“It lasted through the day”

Design-Overall2%

“Cool Spider-Man design”

Weight Light1%

“Its light”

Soft Feel0%

“is gentle on my childs skin”

What buyers complain about

Smell57%

“A bit intense in scent”

Leak-Proof14%

“it was leaking all over”

Value For Money4%

“I only wish it was a little less expensive”

Strength4%

“it is way too strong”

Durability4%

“it does not last very long at all”

Advertised Vs Actual Product4%

“He also noticed that it looked different from the picture”

Skin Health4%

“Doesn't last very long on skin”

Top return reasons

Size-Overall54%
Leak-Proof28%
Smell5%
Shape/Style4%
Comfort-Overall3%
Value For Money3%
Advertised Vs Actual Product2%
Width2%
Functionality-Overall2%
Product Condition1%

Common questions

Is spiderman cologne profitable to sell on Amazon United States?
The niche generates $38K/yr across 11 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Skip it (33/100).
How competitive is the spiderman cologne niche?
6 brands and 114 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in spiderman cologne?
Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.
When does demand for spiderman cologne peak?
Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the spiderman cologne niche?
Listings span $12.89–$34.35; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.