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Spicy Lip Plumper

Maybe

Search demand grew >1,000% this quarter. But the top 5 products take 100% of clicks, so Spicy Lip Plumper is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$76K/yr98K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Spicy Lip Plumper against its category

The dotted line is the Beauty & Personal Care average. Past it, Spicy Lip Plumper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spicy Lip Plumper market on Amazon at a glance

Shoppers on Amazon United States searched for Spicy Lip Plumper 98K times last year and spent an estimated $76K. All 3 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.4%
Market size, estimated
$76Ka year
Top search term
laka lip plumper72K searches a year

02 · Price

A sale here is worth $12.08.

Listings sell for $12.08 on average, from $5.93 to $16.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 2,000 to 2,500 of them. At $12.08 that is $24K to $30K a year per listing.

Average price
$12.08under the $15 to $100 sweet spot
Price range
$5.93–$16.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
2,000–2,500
Revenue per listing a year
$24K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #136 within Lip Care. It carries 800 reviews at 2.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
28.2%
Average rank
#136in Lip Care
Average rating
2.93 starsAmazon United States average 4.42 stars
Average reviews
800per listing
Listings tracked
3

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$19K$38K$57K$76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Laka89%
  • wet n wild6%
  • SLTCZHTZEP5%

Search terms

Top Spicy Lip Plumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laka lip plumper72K/yr
  • spicy lip plumper13K/yr
  • laka spicy lip plumper8K/yr
  • spicy lip plumper korean5K/yr

Reviews and returns

What reviews say buyers love and hate about Spicy Lip Plumper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.24

Did not work

Does literally nothing

Doesn't work in the slightest

Durability7%+0.21

I wish it lasted longer

Does not last as long as it should

I just wish it lasted more than 2 hrs

Sensitivity-Overall7%−0.04

did burn

burn like heck

But if you are sensitive this will probably be too much

Allergies6%−0.02

More irritating than I hoped

My lips are super bright red and look irritated,

Very irritating and burning

Heating5%−0.03

However, as said before its not for those who dont like a little heat

My experience was that the heat from this thin coat dissipated within a couple minutes

Its way too hot

Love

Value For Money11%

Great value

I think its an excellent value

worth the buy

Brightness/Shine/Glow10%+0.63

The shine is outstanding

Such a pretty gloss

It is very shiny

Quality-Overall8%+0.30

Good Results

Very nice lip oil - good quality

Great product

Soft Feel7%

It feels smooth

Soft and

It goes on smoothly

Efficiency7%+0.66

But it does work

It does work pretty good

Works well

Return

0.0% Return rate 44% Fixable by listing

Advertised Vs Actual Product28%▁▁▁██▅

Also does not look like the picture

Did not work as advertised

False advertisement

Functionality-Overall27%▁▁▁▁▇█

Did not work

Does literally nothing

Doesn't work in the slightest

Damage/Burn Hair5%▁▁▁▁▄█
Size-Overall5%▁▁▁▁▁█
Product Condition3%▁▁▁▁█▇

FAQ

Common Spicy Lip Plumper questions

Answered from the same tracked data.