Is spicule profitable to sell on Amazon United States?

The niche generates $55K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (44/100).

How competitive is the spicule niche?

9 brands and 37 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in spicule?

Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 1.5%.

What does it cost to enter the spicule niche?

Listings span $8.96–$52.87; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 3,754 reviews — the moat a new listing must climb.

spicule

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Avg price

Great$20.39

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$8.96–$52.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,753.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$55K

$55K/yr · 66K searches

According to Flapen's Amazon United States niche tracking, spicule is a $55K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

spicule market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $51K–$61K; units × avg price
Conversion rate: 4.1%
Avg BSR: #855
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.5%
Avg brand age: 25 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

VT COSMETICS52%
medicube19%
Dr.Melaxin10%
APRILSKIN9%
Mary&May3%
DTTLYKSYBHJ2%
Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 45 weeks — +15.3% search growth over the last 90 days.

Open Trend

Top spicule search terms

spicule serum22K/yr +8.9%3.1% conv.
spicule16K/yr +1.9%1.3% conv.
reedle shot cream 700ml6K/yr +73.2%5.0% conv.
spicule skincare4K/yr +140.2%1.6% conv.
needle shot 7006K/yr +11.8%7.1% conv.
reedle shot 7006K/yr -25.8%6.7% conv.
aprilskin txa2K/yr +72.3%3.8% conv.
vt reedle shot korean skincare 10001K/yr +26.4%6.5% conv.
april skin txa1K/yr +15.8%4.5% conv.
vt cosmetics cica reedle shot 7001K/yr +7.5%12.2% conv.

All search terms

Top spicule products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VT COSMETICS CICA Reedle Shot 700 Spicule Microneedling Serum for Pore Care&Exfoliation Exosome&Centella Asiatica for Glass Skin Acne&Blemish Care Korean Liquid Skin Booster (1 Fl Oz / 30ml)

VT COSMETICS$26.744.5★12,341 rev

VT COSMETICS CICA Reedle Shot 100 Spicule Microneedling Serum for Pore Care & Exfoliation Exosome Centella Asiatica for Glass Skin Skin Texture Korean Liquid Skin Booster (1.69 Fl Oz / 50ml)

VT COSMETICS$20.304.5★12,341 rev

Dr.Melaxin Cyano Pink Spicule Serum with Vitamin B12 Liquid Microneedle Facial Treatment for Enlarged Pores Niacinamide for Texture Refining & Renewal 1.01 fl.oz

Dr.Melaxin$20.484.4★1,227 rev

medicube Exosome Shot PDRN Pink Collagen 7 500 PPM Spicule Facial Serum

medicube$19.444.6★2,144 rev

APRILSKIN TXA Niacinamide Toning Shot 99 Spicule Facial SerumSkin Booster Serum for Brightening and Pore Care99% High-Purity Tranexamic Acid 3% + Niacinamide 5%Korean Skin Care1.01 fl. oz.

APRILSKIN$12.354.5★420 rev

Newest

by launch date

PUREGRAM Collagen Booster Shot 100 Ampoule Daily Spicule Microneedling Collagen Serum for Skin Texture Elasticity Look & Healthy Glow with Bakuchiol Korean Skincare (0.07 fl oz x 6)

PUREGRAM$15.159 rev

5mo ago

Mary&May Spicule Collagen PDRN Cream Korean Plumping Night Cream 0.53 oz

Mary&May$13.4880 rev

8mo ago

Cyano Pink Spicule & Vitamin B12 Face Serum Daily Moisturizer to Promote Smoother Skin & a Radiant Complexion 1.01 oz

DTTLYKSYBHJ$8.9617 rev

8mo ago

SKIN1004 Matrixyl 10% Boosting Shot Ampoule Volufiline & Hyaluronic Acid Serum for Face Spicule for Deep Hydration & Firming Moisture Volume Care for Under Eye Korean Skin Care 1.01fl.oz / 30ml

SKIN1004$17.13868 rev

11mo ago

APRILSKIN TXA Niacinamide Toning Shot 99 Spicule Facial SerumSkin Booster Serum for Brightening and Pore Care99% High-Purity Tranexamic Acid 3% + Niacinamide 5%Korean Skin Care1.01 fl. oz.

APRILSKIN$12.35420 rev

1y ago

What buyers say about spicule

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin16%

“Visible improvement of skin texture”

Quality-Overall13%

“Excellent product”

Soft Feel10%

“Soft skin”

Value For Money7%

“Great value”

Moist/Dry6%

“Very hydrating”

Efficiency5%

“Product is effective”

Absorbency5%

“absorbed nicely”

Brightness/Shine/Glow4%

“It brings out a natural glow”

Suitability Dry Skin4%

“Helps my moisturizer absorb better”

Symptom Reduction3%

“My redness has almost disappeared”

What buyers complain about

Allergies19%

“Allergic reaction”

Skin Health12%

“Terrible and will damage your skin”

Value For Money5%

“Waste of money”

Functionality-Overall5%

“Didn't work for me”

Sensitivity-Overall4%

“Burning for sensitive skin”

Size-Overall2%

“Small”

Ease Of Application2%

“Prickly when applied”

Smell2%

“It does not have a scent”

Suitability Dry Skin2%

“Make skin dry and irritated”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product13%

Value For Money10%

Skin Health9%

Leak-Proof5%

Texture/Consistency-Overall4%

Product Condition4%

Motor Power4%

Defective Material/Parts3%

Suitability Combination Skin2%

Common questions

Is spicule profitable to sell on Amazon United States?: The niche generates $55K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (44/100).
How competitive is the spicule niche?: 9 brands and 37 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in spicule?: Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 1.5%.
What does it cost to enter the spicule niche?: Listings span $8.96–$52.87; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 3,754 reviews — the moat a new listing must climb.