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Spicule

Fail

Shoppers spend an estimated $55K a year here, so Spicule is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$55K/yr66K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
66%top-5 click share · 9 brands · 37 sellers

Flapen Score

Spicule against its category

The dotted line is the Beauty & Personal Care average. Past it, Spicule is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spicule market on Amazon at a glance

Shoppers on Amazon United States searched for Spicule 66K times last year and spent an estimated $55K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
4.1%
Market size, estimated
$55Ka year
Top search term
spicule serum22K searches a year

02 · Price

A sale here is worth $20.39.

Listings sell for $20.39 on average, from $8.96 to $52.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.39 that is $2K to $5K a year per listing.

Average price
$20.39inside the $15 to $100 sweet spot
Price range
$8.96–$52.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #855 within Serums. It carries 3,754 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#855in Serums
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,754per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Spicule products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

37

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Brand 152%
  • Brand 219%
  • Brand 310%
  • Brand 49%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Spicule search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Spicule search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spicule serum22K/yr
  • spicule16K/yr
  • reedle shot cream 700ml6K/yr
  • spicule skincare4K/yr
  • needle shot 7006K/yr
  • reedle shot 7006K/yr
  • aprilskin txa2K/yr
  • vt reedle shot korean skincare 10001K/yr
  • april skin txa1K/yr
  • vt cosmetics cica reedle shot 7001K/yr

Reviews and returns

What reviews say buyers love and hate about Spicule

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
19%of negative reviews mention “Allergies”
1.5%of orders come back
“Allergic reaction”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Spicule questions

Answered from the same tracked data.