Spicule
FailShoppers spend an estimated $55K a year here, so Spicule is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $55K/yr66K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 37 sellers
Flapen Score
Spicule against its category
The dotted line is the Beauty & Personal Care average. Past it, Spicule is stronger. Inside it, weaker.
Market
The Spicule market on Amazon at a glance
Shoppers on Amazon United States searched for Spicule 66K times last year and spent an estimated $55K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $55Ka year
- Top search term
- spicule serum22K searches a year
02 · Price
A sale here is worth $20.39.
Listings sell for $20.39 on average, from $8.96 to $52.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.39 that is $2K to $5K a year per listing.
- Average price
- $20.39inside the $15 to $100 sweet spot
- Price range
- $8.96–$52.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #855 within Serums. It carries 3,754 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #855in Serums
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,754per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Spicule products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
37
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- Brand 152%
- Brand 219%
- Brand 310%
- Brand 49%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Spicule search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Spicule search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spicule serum22K/yr
- spicule16K/yr
- reedle shot cream 700ml6K/yr
- spicule skincare4K/yr
- needle shot 7006K/yr
- reedle shot 7006K/yr
- aprilskin txa2K/yr
- vt reedle shot korean skincare 10001K/yr
- april skin txa1K/yr
- vt cosmetics cica reedle shot 7001K/yr
Reviews and returns
What reviews say buyers love and hate about Spicule
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spicule questions
Answered from the same tracked data.









