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Spf Moisturizer Face

Maybe

Shoppers spend an estimated $4.0M a year here. But the top 5 brands take 100% of clicks, so Spf Moisturizer Face is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$4.0M/yr2.2M searches / yr
90-day growth
+48.9%search demand this quarter
Competition
67%top-5 click share · 4 brands · 70 sellers

Flapen Score

Spf Moisturizer Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Spf Moisturizer Face is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spf Moisturizer Face market on Amazon at a glance

Shoppers on Amazon United States searched for Spf Moisturizer Face 2.2M times last year and spent an estimated $4.0M. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+48.9%
Conversion, latest week
12.6%
Market size, estimated
$4.0Ma year
Peak month
June3.0× the quietest month
Top search term
cerave sunscreen534K searches a year

02 · Price

A sale here is worth $14.65.

Listings sell for $14.65 on average, from $8.42 to $24.04. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $14.65 that is $147K to $183K a year per listing.

Average price
$14.65under the $15 to $100 sweet spot
Price range
$8.42–$24.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$147K–$183K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Face Moisturizers. It carries 22,317 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#107in Face Moisturizers
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
22,317per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Spf Moisturizer Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Spf Moisturizer Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Spf Moisturizer Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave sunscreen534K/yr
  • spf moisturizer face422K/yr
  • face lotion with spf111K/yr
  • cerave mineral sunscreen80K/yr
  • cerave am facial moisturizing lotion spf 30122K/yr
  • cerave sunscreen face102K/yr
  • spf face moisturizer84K/yr
  • sunscreen moisturizer face98K/yr
  • la roche posay moisturizer spf109K/yr
  • cerave sunscreen spf 5061K/yr

Reviews and returns

What reviews say buyers love and hate about Spf Moisturizer Face

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
9%of negative reviews mention “Smell”
0.8%of orders come back
“Strong smell”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Spf Moisturizer Face questions

Answered from the same tracked data.