Is spf moisturizer face profitable to sell on Amazon United States?

The niche generates $4.0M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.9%. Flapen's verdict: Launch it (61/100).

How competitive is the spf moisturizer face niche?

4 brands and 70 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in spf moisturizer face?

Top complaints mined from reviews: Smell, Color, Allergies. The return rate is 0.8%.

When does demand for spf moisturizer face peak?

Demand peaks in Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the spf moisturizer face niche?

Listings span $8.42–$24.04; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 22,317 reviews — the moat a new listing must climb.

spf moisturizer face

Launch it

A $4.0M/yr market growing +48.9% this quarter with returns at 0.8% — clears our launch bar.

Market size

Incredible$4.0M

$4.0M/yr · 2.2M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.65

avg listing price — sweet spot $15–$100

Growth

Good+48.9%

90-day search growth — must beat 0% to launch

Price range

Good$8.42–$24.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad22,317.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, spf moisturizer face is a $4.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

spf moisturizer face market data

Units sold / yr: 250K–300K; avg 10,000–12,500/product
Revenue / yr: $3.7M–$4.4M; units × avg price
Conversion rate: 12.6%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 120 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

CeraVe92%
La Roche-Posay4%
Cetaphil2%
Aveeno2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top spf moisturizer face search terms

cerave sunscreen534K/yr +198.5%10.3% conv.
spf moisturizer face422K/yr -2.9%2.5% conv.
face lotion with spf111K/yr +62.0%6.5% conv.
cerave mineral sunscreen80K/yr +102.9%10.1% conv.
cerave am facial moisturizing lotion spf 30122K/yr +7.7%22.1% conv.
cerave sunscreen face102K/yr +5.4%12.6% conv.
spf face moisturizer84K/yr +50.2%3.7% conv.
sunscreen moisturizer face98K/yr -3.1%2.8% conv.
la roche posay moisturizer spf109K/yr -39.0%9.9% conv.
cerave sunscreen spf 5061K/yr +47.3%10.5% conv.

All search terms

Top spf moisturizer face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz

CeraVe$13.614.5★1,311 rev

CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce

CeraVe$14.474.5★97,878 rev

CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Medium 1.7 Fluid Ounce

CeraVe$13.424.4★68,217 rev

CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz

CeraVe$14.984.6★4,376 rev

CeraVe Ultra-Light Moisturizing Lotion With SPF 30 Daily Face Moisturizer with SPF Formulated with Hyaluronic Acid & Ceramides Broad Spectrum SPF Oil Free Matte Finish 1.7 Ounce

CeraVe$15.384.7★16,388 rev

Newest

by launch date

CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz

CeraVe$13.611,311 rev

7mo ago

CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 5 Ounces

CeraVe$18.843,730 rev

1y ago

CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz

CeraVe$12.823,562 rev

1y ago

CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz

CeraVe$14.984,376 rev

2y ago

CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces

CeraVe$13.523,730 rev

3y ago

What buyers say about spf moisturizer face

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“dries well”

Suitability Combination Skin11%

“Good for sensitive skin”

Quality-Overall9%

“Its very affordable for the quality”

Weight Light4%

“Lightweight on the face and sits beautifully”

Value For Money4%

“For the price”

Soft Feel4%

“Goes on smooth”

Color4%

“Color is perfect”

Suitability Dry Skin3%

“Good for dry skin”

Protection3%

“Protects my face”

Ease Of Application2%

“Easy to apply”

What buyers complain about

Smell9%

“Strong smell”

Color8%

“I thought it would be darker”

Allergies7%

“causes irritation”

Oily/Greasy6%

“Very greasy”

Thickness5%

“Super thick”

Moist/Dry4%

“Too dry”

Skin Health3%

“Burning skin, inflamed redness and peeling”

Motor Power3%

“Bad pump”

Value For Money2%

“Not worth the price”

Residue2%

“Leaves a lot of residue”

Top return reasons

Color17%

Advertised Vs Actual Product9%

Motor Power7%

Smell6%

Product Condition6%

Size-Overall4%

Oily/Greasy4%