Spf Makeup
FailShoppers spend an estimated $60K a year here, so Spf Makeup is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $60K/yr223K searches / yr
- 90-day growth
- +45.9%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 47 sellers
Flapen Score
Spf Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Spf Makeup is stronger. Inside it, weaker.
Market
The Spf Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Spf Makeup 223K times last year and spent an estimated $60K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +45.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $60Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- eucerin pigment control spf 5059K searches a year
02 · Price
A sale here is worth $18.64.
Listings sell for $18.64 on average, from $7.32 to $43.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.64 that is $2K to $5K a year per listing.
- Average price
- $18.64inside the $15 to $100 sweet spot
- Price range
- $7.32–$43.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #117 within Sunscreens & Tanning Products. It carries 7,873 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #117in Sunscreens & Tanning Products
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 7,873per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Spf Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eucerin Sun Tinted Age Defense Face Sunscreen Lotion SPF 50 with Hyaluronic Acid Tinted Sunscreen for Face Blendable Tint for All Skin Tones Non Comedogenic and Hypoallergenic 2.5 Fl Oz Bottle
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 3,934
- Age
- 2y ago

Eucerin Sun Age Defense SPF 50 Face Sunscreen Lotion with Hyaluronic Acid Hypoallergenic Non-Comedogenic Sunscreen SPF 50 Free of Fragrance Oxybenzone and Octinoxate 2.5 Fl Oz Bottle
- Price
- $13.84
- Rating
- 4.7/5
- Reviews
- 4,754
- Age
- 4y ago

Eucerin Radiant Tone Dual Serum Dark Spot Corrector Dark Spot Serum with Thiamidol and Hyaluronic Acid 1 Fl Oz Bottle
- Price
- $34.59
- Rating
- 4.4/5
- Reviews
- 3,008
- Age
- 1y ago

Eucerin Sun Clear Skin Face Sunscreen Lotion SPF 50 for Acne Prone and Oily Skin Lightweight Sunscreen with Oil-Absorbing Minerals Wont Cause Breakouts Hypoallergenic 2.5 Fl Oz Bottle
- Price
- $15.22
- Rating
- 4.6/5
- Reviews
- 9,772
- Age
- 4y ago

Eucerin Radiant Tone Daily Face Lotion with SPF 30 Dark Spot Corrector with Thiamidol Face Moisturizer All Skin Types 1.7 Fl Oz Bottle
- Price
- $29.67
- Rating
- 4.6/5
- Reviews
- 1,211
- Age
- 1y ago
Trending
estimated 90-day click momentum
MISSHA M Perfect Cover BB Cream No.27 Honey Beige - Medium with Neutral/Warm Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 3,129
- Age
- 14y ago

CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 2y ago

3 In 1 Primer for Face Before Makeup SPF 50 Sunscreen Isolation Cream Face Tinted Moisturizer One Step Color Corrector Makeup Primer Oil Control & Concealer Skin Tone Correcting Radiance Skin
- Price
- $7.32
- Rating
- 4.5/5
- Reviews
- 1,053
- Age
- 1y ago

Eucerin Sun Tinted Age Defense Face Sunscreen Lotion SPF 50 with Hyaluronic Acid Tinted Sunscreen for Face Blendable Tint for All Skin Tones Non Comedogenic and Hypoallergenic 2.5 Fl Oz Bottle
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 3,934
- Age
- 2y ago

3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 4,325
- Age
- 1y ago
Newest
by launch date
3 In 1 Primer for Face Before Makeup SPF 50 Sunscreen Isolation Cream Face Tinted Moisturizer One Step Color Corrector Makeup Primer Oil Control & Concealer Skin Tone Correcting Radiance Skin
- Price
- $7.32
- Rating
- 4.5/5
- Reviews
- 1,053
- Age
- 1y ago

4-in-1 Color Changing Foundation with SPF 50 Sunscreen Serum - Light Spectrum Longwearing Waterproof & Deep Hydrating for All Skin Types
- Price
- $10.17
- Rating
- 4.1/5
- Reviews
- 169
- Age
- 1y ago

3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 4,325
- Age
- 1y ago

Foundation 4 in 1 - Medium Spectrum with SPF 50+ Anti-Aging Concealer Sun Protection Hydrating Color Changing Foundation Makeup Liquid - Longwearing & Waterproof for Sport Dancing (Gym 30ml)
- Price
- $10.98
- Rating
- 4.0/5
- Reviews
- 760
- Age
- 1y ago

Foundation 4 in 1 - Color Changing Foundation Medium Spectrum with SPF 50 Hypoallergenic Hydrating Liquid Concealer Long-lasting & Waterproof Natural Finish - 1.0 fl oz
- Price
- $15.61
- Rating
- 4.2/5
- Reviews
- 2,148
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
47
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
6%
- Eucerin71%
- CeraVe8%
- VBEYD5%
- Xiuxixu5%
- Deepmind3%
- La Roche-Posay2%
- Open — no brand owns it (4 brands, 6%)
Demand
Spf Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.6×
Search terms
Top Spf Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eucerin pigment control spf 5059K/yr
- base con protector solar para la cara28K/yr
- eucerin pigment control26K/yr
- protector solar eucerin anti pigment22K/yr
- maquillaje con protector solar12K/yr
- protector solar con base de maquillaje11K/yr
- eucerin protector solar anti manchas7K/yr
- eucerin anti pigment sunscreen7K/yr
- protector solar con base9K/yr
- eucerin sun pigment control spf 505K/yr
Reviews and returns
What reviews say buyers love and hate about Spf Makeup
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spf Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









