spf makeup
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Price range
Great$7.32–$43.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,873.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 223K searches
According to Flapen's Amazon United States niche tracking, spf makeup is a $60K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
spf makeup market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $75K–$93K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 45 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
47
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
6%
- Eucerin71%
- CeraVe8%
- VBEYD5%
- Xiuxixu5%
- Deepmind3%
- La Roche-Posay2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +45.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.6×
Top spf makeup search terms
- eucerin pigment control spf 5059K/yr
- base con protector solar para la cara28K/yr
- eucerin pigment control26K/yr
- protector solar eucerin anti pigment22K/yr
- maquillaje con protector solar12K/yr
- protector solar con base de maquillaje11K/yr
- eucerin protector solar anti manchas7K/yr
- eucerin anti pigment sunscreen7K/yr
- protector solar con base9K/yr
- eucerin sun pigment control spf 505K/yr
Top spf makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin Sun Tinted Age Defense Face Sunscreen Lotion SPF 50 with Hyaluronic Acid Tinted Sunscreen for Face Blendable Tint for All Skin Tones Non Comedogenic and Hypoallergenic 2.5 Fl Oz Bottle
Eucerin$13.364.4★3,934 rev
Eucerin Sun Age Defense SPF 50 Face Sunscreen Lotion with Hyaluronic Acid Hypoallergenic Non-Comedogenic Sunscreen SPF 50 Free of Fragrance Oxybenzone and Octinoxate 2.5 Fl Oz Bottle
Eucerin$13.844.7★4,754 rev
Eucerin Radiant Tone Dual Serum Dark Spot Corrector Dark Spot Serum with Thiamidol and Hyaluronic Acid 1 Fl Oz Bottle
Eucerin$34.594.4★3,008 rev
Eucerin Sun Clear Skin Face Sunscreen Lotion SPF 50 for Acne Prone and Oily Skin Lightweight Sunscreen with Oil-Absorbing Minerals Wont Cause Breakouts Hypoallergenic 2.5 Fl Oz Bottle
Eucerin$15.224.6★9,772 rev
Eucerin Radiant Tone Daily Face Lotion with SPF 30 Dark Spot Corrector with Thiamidol Face Moisturizer All Skin Types 1.7 Fl Oz Bottle
Eucerin$29.674.6★1,211 rev
Newest
by launch date
3 In 1 Primer for Face Before Makeup SPF 50 Sunscreen Isolation Cream Face Tinted Moisturizer One Step Color Corrector Makeup Primer Oil Control & Concealer Skin Tone Correcting Radiance Skin
Deepmind$7.321,053 rev
4-in-1 Color Changing Foundation with SPF 50 Sunscreen Serum - Light Spectrum Longwearing Waterproof & Deep Hydrating for All Skin Types
JIMYAUQIN$10.17169 rev
3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
Xiuxixu$7.464,325 rev
Foundation 4 in 1 - Medium Spectrum with SPF 50+ Anti-Aging Concealer Sun Protection Hydrating Color Changing Foundation Makeup Liquid - Longwearing & Waterproof for Sport Dancing (Gym 30ml)
O.SECERT$10.98760 rev
Foundation 4 in 1 - Color Changing Foundation Medium Spectrum with SPF 50 Hypoallergenic Hydrating Liquid Concealer Long-lasting & Waterproof Natural Finish - 1.0 fl oz
VBEYD$15.612,148 rev
Trending
90-day click momentum
MISSHA M Perfect Cover BB Cream No.27 Honey Beige - Medium with Neutral/Warm Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
MISSHA$13.364.4★
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
CeraVe$12.824.4★
3 In 1 Primer for Face Before Makeup SPF 50 Sunscreen Isolation Cream Face Tinted Moisturizer One Step Color Corrector Makeup Primer Oil Control & Concealer Skin Tone Correcting Radiance Skin
Deepmind$7.324.5★
Eucerin Sun Tinted Age Defense Face Sunscreen Lotion SPF 50 with Hyaluronic Acid Tinted Sunscreen for Face Blendable Tint for All Skin Tones Non Comedogenic and Hypoallergenic 2.5 Fl Oz Bottle
Eucerin$13.364.4★
3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
Xiuxixu$7.464.5★
What buyers say about spf makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Good for sensitive skin”
“Its very affordable for the quality”
“Shade match”
“Smooth coverage”
“It is moisturizing”
“Its soft”
“Lightweight and breathable”
“affordable price”
“Good for dry skin”
“Skin glowing”
What buyers complain about
“Bad smell”
“Colors are off”
“It's really oily”
“Gave me a rash”
“Not a full coverage”
“Did not work”
“over priced”
“Not Moisturizing”
“I was disappointed to find this is not suitable for combination skin, and under makeup”
“it continued burning for several hours”
Top return reasons
Common questions
- Is spf makeup profitable to sell on Amazon United States?
- The niche generates $60K/yr across 18 tracked products. 90-day search growth is +45.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the spf makeup niche?
- 10 brands and 47 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in spf makeup?
- Top complaints mined from reviews: Smell, Color, Oily/Greasy. The return rate is 1.1%.
- When does demand for spf makeup peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.6× the quietest.
- What does it cost to enter the spf makeup niche?
- Listings span $7.32–$43.48; the average listing price is $18.64 (sweet spot $15–$100). The average incumbent carries 7,873 reviews — the moat a new listing must climb.