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Spf Makeup

Fail

Shoppers spend an estimated $60K a year here, so Spf Makeup is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$60K/yr223K searches / yr
90-day growth
+45.9%search demand this quarter
Competition
63%top-5 click share · 10 brands · 47 sellers

Flapen Score

Spf Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Spf Makeup is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spf Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Spf Makeup 223K times last year and spent an estimated $60K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
1.5%
Market size, estimated
$60Ka year
Peak month
May3.6× the quietest month
Top search term
eucerin pigment control spf 5059K searches a year

02 · Price

A sale here is worth $18.64.

Listings sell for $18.64 on average, from $7.32 to $43.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.64 that is $2K to $5K a year per listing.

Average price
$18.64inside the $15 to $100 sweet spot
Price range
$7.32–$43.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #117 within Sunscreens & Tanning Products. It carries 7,873 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#117in Sunscreens & Tanning Products
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
7,873per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Spf Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

47

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

6%

  • Brand 171%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Spf Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.6×

Search terms

Top Spf Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucerin pigment control spf 5059K/yr
  • base con protector solar para la cara28K/yr
  • eucerin pigment control26K/yr
  • protector solar eucerin anti pigment22K/yr
  • maquillaje con protector solar12K/yr
  • protector solar con base de maquillaje11K/yr
  • eucerin protector solar anti manchas7K/yr
  • eucerin anti pigment sunscreen7K/yr
  • protector solar con base9K/yr
  • eucerin sun pigment control spf 505K/yr

Reviews and returns

What reviews say buyers love and hate about Spf Makeup

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Smell”
1.1%of orders come back
“Bad smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spf Makeup questions

Answered from the same tracked data.