Is spf lip balm profitable to sell on Amazon United States?

The niche generates $3.7M/yr across 35 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +103.0%. Flapen's verdict: Launch it (73/100).

How competitive is the spf lip balm niche?

19 brands and 101 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in spf lip balm?

Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Smell. The return rate is 0.3%.

When does demand for spf lip balm peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.1× the quietest.

What does it cost to enter the spf lip balm niche?

Listings span $3.12–$26.96; the average listing price is $10.98 (sweet spot $15–$100). The average incumbent carries 9,883 reviews — the moat a new listing must climb.

spf lip balm

Launch it

A $3.7M/yr market growing +103.0% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Market size

Incredible$3.7M

$3.7M/yr · 2.7M searches

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Growth

Great+103.0%

90-day search growth — must beat 0% to launch

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Good$3.12–$26.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.98

avg listing price — sweet spot $15–$100

Review moat

Bad9,883.09

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, spf lip balm is a $3.7M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 300K–400K; avg 6,000–8,000/product
Revenue / yr: $3.3M–$4.4M; units × avg price
Launch success: 100%; 6 of 6 new (360d)
Conversion rate: 12.5%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.1%
Avg brand age: 58 months
Avg seller age: 126 days

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

101

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

23%

Sun Bum38%
Banana Boat15%
Aquaphor11%
Supergoop!5%
Naturium5%
ChapStick3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum SPF 30 Sunscreen Lip Balm 3 Flavor Variety Pack - Coconut Banana Watermelon - Moisturizing Aloe Vera and Vitamin E - Vegan - UVA/UVB Lip Protection - 0.15 oz 3 count

Sun Bum$8.584.4★28,536 rev

Banana Boat Sport Ultra SPF 50 Lip Sunscreen Twin Pack SPF Lip Balm Pack Banana Boat Lip Balm SPF 50 Oxybenzone Free Sunscreen Lip Sunblock Travel Size Sunscreen for Lips 2 Pack

Banana Boat$5.664.7★10,420 rev

Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube

Aquaphor$4.784.6★18,138 rev

Sun Bum SPF 30 Sunscreen Coconut Lip Balm - Moisturizing Aloe Vera and Vitamin E - Vegan - Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick

Sun Bum$3.544.4★28,536 rev

Sun Bum SPF 30 Mineral Sunscreen Lip Balm - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Zinc-Based Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick

Sun Bum$3.604.4★6,927 rev

Newest

by launch date

Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear

Naturium$10.86185 rev

4mo ago

Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise

Naturium$12.35185 rev

4mo ago

Sun Bum SPF 30 Sunscreen Sunset Cove Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$7.89184 rev

7mo ago

Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$8.51143 rev

7mo ago

Sun Bum SPF 30 Sunscreen Heat Wave Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz

Sun Bum$7.51109 rev

7mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell12%

“The scents/flavors are awesome”

Moist/Dry11%

“Super hydrating”

Quality-Overall9%

“Good variety”

Soft Feel8%

“Glides on smooth”

Color8%

“Color is pretty”

Protection7%

“Good Protection”

Value For Money6%

“Good Price”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“CHAPSTICK WORKS GREAT”

Suitability Hot Weather2%

“Great for summer”

What buyers complain about

Moist/Dry12%

“Dried Out”

Adhesion/Stickiness7%

“To make it even worse is the twist up stick doesnt work”

Smell6%

“Dont like the smell”

Texture/Consistency-Overall6%

“Nasty Texture”

Color5%

“color too faint”

Value For Money5%

“Not worth price”

Durability3%

“doesnt last”

Leak-Proof3%

“Leaks”

Quality-Overall3%

“Disappointed in quality control”

Hard Feel3%

“CONS: seems almost too soft”

Top return reasons

Color15%

Adhesion/Stickiness12%

Advertised Vs Actual Product11%

Smell9%

Moist/Dry6%

Value For Money6%

Product Condition5%

Functionality-Overall4%

Defective Material/Parts4%

Texture/Consistency-Overall4%

Common questions

Is spf lip balm profitable to sell on Amazon United States?: The niche generates $3.7M/yr across 35 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +103.0%. Flapen's verdict: Launch it (73/100).
How competitive is the spf lip balm niche?: 19 brands and 101 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in spf lip balm?: Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Smell. The return rate is 0.3%.
When does demand for spf lip balm peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.1× the quietest.
What does it cost to enter the spf lip balm niche?: Listings span $3.12–$26.96; the average listing price is $10.98 (sweet spot $15–$100). The average incumbent carries 9,883 reviews — the moat a new listing must climb.

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spf lip balm

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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