Spf Lip Balm

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +103.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+103.0%

Conversion, latest week

12.5%

Market size, estimated

$3.7Ma year

Peak month

June5.1× the quietest month

Top search term

spf lip balm715K searches a year

Listings sell for $10.98 on average, from $3.12 to $26.96. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $10.98 that is $66K to $88K a year per listing.

Average price

$10.98under the $15 to $100 sweet spot

Price range

$3.12–$26.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$66K–$88K

Returns

0.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #66 within Sunscreens & Tanning Products. It carries 9,883 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#66in Sunscreens & Tanning Products

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

9,883per listing

Listings tracked

35

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

58 months