Spf Lip Balm
PassSpf Lip Balm scores 73 out of 100, a Pass. Shoppers spend $3.7M a year here, search demand grew +103.0% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 73 / 100Top 1% of 10,978 Beauty & Personal Care niches · +25 vs the category median of 4873
- Market size
- $3.7M/yr2.7M searches / yr
- 90-day growth
- +103.0%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 101 sellers
Flapen Score
Spf Lip Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Spf Lip Balm is stronger. Inside it, weaker.
Market
The Spf Lip Balm market on Amazon at a glance
Spf Lip Balm is a $3.7M a year market on Amazon United States, with 2.7M searches a year. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 2.7M times a year and 12.5% buy. Search demand moved +103.0% in 90 days, so the market is growing into its $3.7M a year.
- Search volume
- 2.7M
- Search growth, 90 days
- +103.0%
- Conversion
- 12.5%
- Market size
- $3.7M
02 · Money
The money is there.
Shoppers bought 300K to 400K units at $10.98 on average, 6,000 to 8,000 per product. Units times price is $3.3M to $4.4M a year.
- Units sold
- 300K–400K
- Units per product
- 6,000–8,000
- Average price
- $10.98
- Units × price
- $3.3M–$4.4M
03 · Shelf
Brands here are settling in.
The average listing ranks #66. 100% of listings ship Prime. 80% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.1% of the time. The average brand has sold here for 58 months.
- Average BSR
- #66
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.1%
- Average brand age
- 58 months
Products
Top Spf Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sun Bum SPF 30 Sunscreen Lip Balm 3 Flavor Variety Pack - Coconut Banana Watermelon - Moisturizing Aloe Vera and Vitamin E - Vegan - UVA/UVB Lip Protection - 0.15 oz 3 count
- Price
- $8.58
- Rating
- 4.4/5
- Reviews
- 28,536
- Age
- 9y ago
Banana Boat Sport Ultra SPF 50 Lip Sunscreen Twin Pack SPF Lip Balm Pack Banana Boat Lip Balm SPF 50 Oxybenzone Free Sunscreen Lip Sunblock Travel Size Sunscreen for Lips 2 Pack
- Price
- $5.66
- Rating
- 4.7/5
- Reviews
- 10,420
- Age
- 4y ago
Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube
- Price
- $4.78
- Rating
- 4.6/5
- Reviews
- 18,138
- Age
- 13y ago
Sun Bum SPF 30 Sunscreen Coconut Lip Balm - Moisturizing Aloe Vera and Vitamin E - Vegan - Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick
- Price
- $3.54
- Rating
- 4.4/5
- Reviews
- 28,536
- Age
- 13y ago
Sun Bum SPF 30 Mineral Sunscreen Lip Balm - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Zinc-Based Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick
- Price
- $3.60
- Rating
- 4.4/5
- Reviews
- 6,927
- Age
- 9y ago
Trending
90-day click momentum
Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 4mo ago
Sun Bum SPF 30 Sunscreen Pomegranate Lip Balm - Moisturizing Aloe Vera and Vitamin E - Vegan - Broad Spectrum UVA/UVB Lip Protection - 0.15 oz Stick
- Price
- $3.84
- Rating
- 4.4/5
- Reviews
- 28,536
- Age
- 13y ago
Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.68
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz
- Price
- $8.51
- Rating
- 4.1/5
- Reviews
- 143
- Age
- 7mo ago
OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips
- Price
- $15.37
- Rating
- 4.7/5
- Reviews
- 6,444
- Age
- 8y ago
Newest
by launch dateNaturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 4mo ago
Sun Bum SPF 30 Sunscreen Sunset Cove Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz
- Price
- $7.89
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 7mo ago
Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz
- Price
- $8.51
- Rating
- 4.1/5
- Reviews
- 143
- Age
- 7mo ago
Supergoop! Glow Gloss SPF 40 Lip Balm Vanilla Soft Serve (Sweet Cream Flavor Sheer Soft Pink Tint) - Broad Spectrum Protection with a Non-Sticky High-Shine Finish - 0.5 fl oz
- Price
- $20.68
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11mo ago
Sun Bum SPF 30 Sunscreen Coconut Lip Balm Sunscreen - Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 726
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
101
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
23%
- Sun Bum38%
- Banana Boat15%
- Aquaphor11%
- Supergoop!5%
- Naturium5%
- ChapStick3%
Demand
Spf Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×
Search terms
Top Spf Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spf lip balm715K/yr
- sunscreen lip balm233K/yr
- lip balm spf285K/yr
- lip sunscreen193K/yr
- spf chapstick160K/yr
- lip spf133K/yr
- sun bum lip balm170K/yr
- spf lip gloss107K/yr
- chapstick spf118K/yr
- chapstick with sunscreen64K/yr
Reviews and returns
What reviews say buyers love and hate about Spf Lip Balm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dried Out
VERY DRY
Not moisturizing
To make it even worse is the twist up stick doesnt work
Its not exactly sticky
like mushy sticky
Dont like the smell
Weird smell
gross smell
Nasty Texture
Horrible texture
the texture is very odd
color too faint
shows no color
Wanted pink
Love
The scents/flavors are awesome
Great scent
Good that its fragrance-free
Super hydrating
Very Moisturizing
Good moisturizing
Good variety
Good, reliable product
Excellent product
Glides on smooth
Smooth and soft
softening
Color is pretty
Great lip color
Color goes with everything
Return
0.3% Return rate 34% Fixable by listing
color too faint
shows no color
Wanted pink
To make it even worse is the twist up stick doesnt work
Its not exactly sticky
like mushy sticky
Dont like the smell
Weird smell
gross smell
Dried Out
VERY DRY
Not moisturizing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spf Lip Balm questions
Answered from the same tracked data.