Is spf blush profitable to sell on Amazon United States?

The niche generates $29K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Skip it (45/100).

How competitive is the spf blush niche?

10 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in spf blush?

Top complaints mined from reviews: Color, Ease Of Application, Leak-Proof. The return rate is 1.3%.

What does it cost to enter the spf blush niche?

Listings span $3.84–$39.15; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 2,761 reviews — the moat a new listing must climb.

spf blush

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$20.53

avg listing price — sweet spot $15–$100

Price range

Good$3.84–$39.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,760.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 74K searches

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, spf blush is a $29K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

spf blush market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $26K–$31K; units × avg price
Conversion rate: 1.9%
Avg BSR: #274
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 16.0%
Avg brand age: 52 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Colorescience45%
KYDA16%
Naked Sundays12%
Re. Misoo7%
FREEORR6%
MDSolarSciences5%
Open — no brand owns it (4 brands, 9%)

Demand

Weekly Amazon search volume, last 8 weeks — +35.5% search growth over the last 90 days.

Open Trend

Top spf blush search terms

spf blush26K/yr +46.8%1.1% conv.
sunscreen blush12K/yr +37.7%1.0% conv.
colorescience blush8K/yr +14.1%2.5% conv.
blush with spf5K/yr +10.5%1.2% conv.
spf blush stick4K/yr +62.9%1.2% conv.
blush spf4K/yr +37.1%1.4% conv.
blush sunscreen4K/yr +29.5%1.6% conv.
colorescience blush stick4K/yr +23.3%4.0% conv.
colorescience color balm2K/yr +33.4%2.2% conv.
color science blush2K/yr +36.6%4.9% conv.

All search terms

Top spf blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colorescience Sunforgettable Total Protection Color Balm SPF 50 Mineral Broad Spectrum Buildable Lip & Cheek Color Blush 0.32 Ounce (Pack of 1)

Colorescience$39.154.4★2,767 rev

KYDA Mineral Color Balm SPF 35 Buildable Shimmer Color for Lip and Cheek Natural Shimmer Cream Blush Stick Lightweight Blendable Multiuse Makeup Balm LOVELY

KYDA$7.974.4★267 rev

Colorescience Sunforgettable Total Protection Color Balm SPF 50 for Cheeks & Lips Pink Sky

Colorescience$38.904.4★2,767 rev

FREEORR Mineral Color Balm SPF 35 Multi Color Stick for Lips Cheeks& Eyes Blendable Creamy Lightweight Formula Buildable Shimmer Finish Multiuse Makeup Stick Pink

FREEORR$8.354.3★148 rev

Naked Sundays CabanaGlow SPF 50 Blush Cream Blush Serum Sunscreen with Non-Nano Zinc Hydrating Skincare Actives & Luminous Glow Finish

Naked Sundays$18.003.9★53 rev

Newest

by launch date

Sunscreen Blush Stick for Cheeks SPF 50 Blendable Cream Color Balm Lip SPF Waterproof Hydrating Tinted Solid Moisturizer Stick for Glow Face Makeup (04# Violet Haze)

Re. Misoo$8.478 rev

1mo ago

Sunscreen Blush Stick for Cheeks SPF 50 Blendable Cream Color Balm Lip SPF Waterproof Hydrating Tinted Solid Moisturizer Stick for Glow Face Makeup (01# Berry)

Re. Misoo$8.348 rev

1mo ago

Naked Sundays CabanaGlow SPF 50 Blush Cream Blush Serum Sunscreen with Non-Nano Zinc Hydrating Skincare Actives & Luminous Glow Finish

Naked Sundays$18.0053 rev

8mo ago

MDSolarSciences Tinted Cheek Crme SPF 30 | Buildable Cream Blush with Sunscreen | Dewy Hydrating Formula | Clean Lightweight Long-Wear | Magic Hour

MDSolarSciences$22.1835 rev

9mo ago

KYDA Mineral Color Balm SPF 35 Buildable Shimmer Color for Lip and Cheek Natural Shimmer Cream Blush Stick Lightweight Blendable Multiuse Makeup Balm LOVELY

KYDA$7.97267 rev

10mo ago

What buyers say about spf blush

What buyers praise and complain about, mined from review topics.

What buyers love

Color14%

“the colors are so pretty”

Ease Of Application9%

“Easy application, my kids love it”

Smell8%

“The scent is also mild and very pleasant”

Suitability Combination Skin7%

“It blends smoothly into the skin without leaving a chalky residue”

Ease Of Use7%

“Easy to use”

Brightness/Shine/Glow5%

“This gives a natural glow”

Quality-Overall4%

“This brand always impressed me with their quality spfs”

Protection4%

“protects my skin”

Soft Feel4%

“Kept our lips nice and soft”

Suitability Hot Weather3%

“It leaves a beautiful dewy finish that will be perfect for summertime”

What buyers complain about

Color8%

“It's way more orange than I expected”

Ease Of Application7%

“hard to apply”

Leak-Proof7%

“Product leak”

Size-Overall6%

“Just larger than a tube of lipstick”

Functionality-Overall6%

“Doesnt work properly”

Moist/Dry4%

“Lips are very dry after applying it”

Value For Money4%

“Not worth the price”

Dispensing Mechanism4%

“Terrible dispenser”

Smell4%

“It has a light scent that isnt unpleasant”

Ease Of Use4%

“Hard to use”

Top return reasons

Color33%

Size-Overall12%

Functionality-Overall8%

Product Condition6%

Advertised Vs Actual Product5%

Moist/Dry5%

Dispensing Mechanism5%

Leak-Proof4%