Spf 4
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $77K a year here, so Spf 4 is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $77K/yr40K searches / yr
- 90-day growth
- +98.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 61 sellers
Flapen Score
Spf 4 against its category
The dotted line is the Beauty & Personal Care average. Past it, Spf 4 is stronger. Inside it, weaker.
Market
The Spf 4 market on Amazon at a glance
Shoppers on Amazon United States searched for Spf 4 40K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +98.0%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $77Ka year
- Peak month
- July13.7× the quietest month
- Top search term
- spf 413K searches a year
02 · Price
A sale here is worth $14.46.
Listings sell for $14.46 on average, from $7.15 to $34.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.46 that is $4K to $7K a year per listing.
- Average price
- $14.46under the $15 to $100 sweet spot
- Price range
- $7.15–$34.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #126 within Sunscreens & Tanning Products. It carries 2,667 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.8%
- Average rank
- #126in Sunscreens & Tanning Products
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,667per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Spf 4 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 1)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 1,362
- Age
- 12y ago

Hawaiian Tropic Island Tanning Lotion SPF 4 Twin Pack
- Price
- $20.13
- Rating
- 4.8/5
- Reviews
- 2,889
- Age
- 6y ago

Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF - 4 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy | Oxybenzone Free | Cruelty Free
- Price
- $8.36
- Rating
- 4.6/5
- Reviews
- 3,345
- Age
- 6y ago

Coppertone Sunscreen Tanning Lotion SPF 8 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle Pack of 2
- Price
- $14.80
- Rating
- 4.8/5
- Reviews
- 2,328
- Age
- 4y ago

Hawaiian Tropic Sunscreen Protective Dark Tannning Sun Care Sunscreen Lotion - SPF 4 8 Ounce
- Price
- $10.05
- Rating
- 4.7/5
- Reviews
- 1,343
- Age
- 19y ago
Trending
estimated 90-day click momentum
New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)
- Price
- $17.89
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago

Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 2)
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 1,362
- Age
- 8y ago

Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack
- Price
- $16.05
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 9mo ago

Panama Jack Sunscreen Tanning Oil - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Formula with Exotic Oils and Fruit & Nut Extracts 8 FL OZ
- Price
- $12.91
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 12y ago
Newest
by launch date
New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)
- Price
- $17.89
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago

Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack
- Price
- $16.05
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 9mo ago

Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml
- Price
- $34.62
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 1y ago

b.tan SPF 7 Tanning Oil | Hello Sunshine - Deep Suntan Dry Spray Best Outdoor Browning Body Mist Packed with Moisturizing Goji Berry Pomegranate + Aai Austrailian Brand 8 Fl Oz
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
61
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
7%
- Panama Jack32%
- Hawaiian Tropic30%
- Australian Gold13%
- Coppertone7%
- Generic7%
- Banana Boat4%
- Open — no brand owns it (3 brands, 7%)
Demand
Spf 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.7×
Search terms
Top Spf 4 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spf 413K/yr
- spf 4 tanning lotion5K/yr
- spf 4 sunscreen6K/yr
- sunscreen spf 44K/yr
- suntan lotion spf 44K/yr
- spf 63K/yr
- coppertone spf 43K/yr
- hawaiian tropic spf 43K/yr
Reviews and returns
What reviews say buyers love and hate about Spf 4
We read the reviews and the return reasons for every product selling here.
“weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spf 4 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









