Is spf 4 profitable to sell on Amazon United States?

The niche generates $77K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +98.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the spf 4 niche?

9 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in spf 4?

Top complaints mined from reviews: Smell, Value For Money, Color. The return rate is 0.5%.

When does demand for spf 4 peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.7× the quietest.

What does it cost to enter the spf 4 niche?

Listings span $7.15–$34.62; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.

spf 4

Worth a look

Shows low returns (0.5%), but a small market ($77K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Growth

Great+98.0%

90-day search growth — must beat 0% to launch

Avg price

Good$14.46

avg listing price — sweet spot $15–$100

Price range

Good$7.15–$34.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,667.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 40K searches

According to Flapen's Amazon United States niche tracking, spf 4 is a $77K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spf 4 market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $72K–$87K; units × avg price
Conversion rate: 13.4%
Avg BSR: #126
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 0.8%
Avg brand age: 70 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Panama Jack32%
Hawaiian Tropic30%
Australian Gold13%
Coppertone7%
Generic7%
Banana Boat4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.7×

Open Trend

Top spf 4 search terms

spf 413K/yr +131.2%9.4% conv.
spf 4 tanning lotion5K/yr +237.7%12.8% conv.
spf 4 sunscreen6K/yr +26.0%11.7% conv.
sunscreen spf 44K/yr +72.0%12.7% conv.
suntan lotion spf 44K/yr +65.5%11.4% conv.
spf 63K/yr +99.4%7.7% conv.
coppertone spf 43K/yr +91.6%8.3% conv.
hawaiian tropic spf 43K/yr +92.9%13.2% conv.

All search terms

Top spf 4 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 1)

Panama Jack$9.624.6★1,362 rev

Hawaiian Tropic Island Tanning Lotion SPF 4 Twin Pack

Hawaiian Tropic$20.134.8★2,889 rev

Australian Gold$8.364.6★3,345 rev

Coppertone Sunscreen Tanning Lotion SPF 8 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle Pack of 2

Coppertone$14.804.8★2,328 rev

Hawaiian Tropic Sunscreen Protective Dark Tannning Sun Care Sunscreen Lotion - SPF 4 8 Ounce

Hawaiian Tropic$10.054.7★1,343 rev

Newest

by launch date

New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)

Generic$17.898 rev

4mo ago

Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz

Generic$16.2914 rev

4mo ago

Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack

Panama Jack$16.0556 rev

9mo ago

Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml

Tanning Club$34.62515 rev

1y ago

b.tan SPF 7 Tanning Oil | Hello Sunshine - Deep Suntan Dry Spray Best Outdoor Browning Body Mist Packed with Moisturizing Goji Berry Pomegranate + Aai Austrailian Brand 8 Fl Oz

B.TAN$9.90302 rev

3y ago

What buyers say about spf 4

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Smells like Summer”

Quality-Overall10%

“That makes it any better than any other lotion you can buy”

Value For Money10%

“Good value”

Suitability Combination Skin7%

“It makes your skin feel wonderful”

Color7%

“Good color”

Efficiency6%

“It works well”

Moist/Dry4%

“Moisturizing and smells good”

Advertised Vs Actual Product2%

“Exactly what I was looking for”

Suitability Hot Weather2%

“Good for summer”

Suitability Dry Skin2%

“Really helps moisturize skin that tanning bed dried out”

What buyers complain about

Smell23%

“weird smell”

Value For Money8%

“Very expensive”

Color6%

“I was so pale”

Functionality-Overall6%

“This doesnt do anything”

Oily/Greasy4%

“Just becareful because it is a bit greasy”

Advertised Vs Actual Product4%

“False Title. says Tanning but not a Tanning lotion”

Thickness3%

“Its a thick gel”

Size-Overall3%

“Not travel size”

Allergies2%

“Allergic Reaction”

Dilute/Watery2%

“It seems very diluted”

Top return reasons

Smell21%

Advertised Vs Actual Product15%

Leak-Proof11%

Functionality-Overall10%

Oily/Greasy8%

Value For Money4%

Motor Power4%

Size-Overall4%

Thickness2%

Texture/Consistency-Overall2%

Common questions

Is spf 4 profitable to sell on Amazon United States?: The niche generates $77K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +98.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the spf 4 niche?: 9 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in spf 4?: Top complaints mined from reviews: Smell, Value For Money, Color. The return rate is 0.5%.
When does demand for spf 4 peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.7× the quietest.
What does it cost to enter the spf 4 niche?: Listings span $7.15–$34.62; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.