Spf 4
MaybeReturns run at only 0.5% of orders. But shoppers spend only $77K a year here, so Spf 4 is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $77K/yr40K searches / yr
- 90-day growth
- +98.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 61 sellers
Flapen Score
Spf 4 against its category
The dotted line is the Beauty & Personal Care average. Past it, Spf 4 is stronger. Inside it, weaker.
Market
The Spf 4 market on Amazon at a glance
Spf 4 is a $77K a year market on Amazon United States, with 40K searches a year. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 40K times a year and 13.4% buy. Search demand moved +98.0% in 90 days, so the market is growing into its $77K a year.
- Search volume
- 40K
- Search growth, 90 days
- +98.0%
- Conversion
- 13.4%
- Market size
- $77K
02 · Money
The money is thin.
Shoppers bought 5K to 6K units at $14.46 on average, 250 to 500 per product. Units times price is $72K to $87K a year.
- Units sold
- 5K–6K
- Units per product
- 250–500
- Average price
- $14.46
- Units × price
- $72K–$87K
03 · Shelf
Brands here are established.
The average listing ranks #126. 89% of listings ship Prime. 67% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.8% of the time. The average brand has sold here for 70 months.
- Average BSR
- #126
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 0.8%
- Average brand age
- 70 months
Products
Top Spf 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 1)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 1,362
- Age
- 12y ago
Hawaiian Tropic Island Tanning Lotion SPF 4 Twin Pack
- Price
- $20.13
- Rating
- 4.8/5
- Reviews
- 2,889
- Age
- 6y ago
Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF - 4 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy | Oxybenzone Free | Cruelty Free
- Price
- $8.36
- Rating
- 4.6/5
- Reviews
- 3,345
- Age
- 6y ago
Coppertone Sunscreen Tanning Lotion SPF 8 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle Pack of 2
- Price
- $14.80
- Rating
- 4.8/5
- Reviews
- 2,328
- Age
- 4y ago
Hawaiian Tropic Sunscreen Protective Dark Tannning Sun Care Sunscreen Lotion - SPF 4 8 Ounce
- Price
- $10.05
- Rating
- 4.7/5
- Reviews
- 1,343
- Age
- 19y ago
Trending
90-day click momentum
New Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)
- Price
- $17.89
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago
Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago
Panama Jack Sunscreen Tanning Lotion - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Moisturizing Formula 6 FL OZ (Pack of 2)
- Price
- $19.91
- Rating
- 4.6/5
- Reviews
- 1,362
- Age
- 8y ago
Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack
- Price
- $16.05
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 9mo ago
Panama Jack Sunscreen Tanning Oil - SPF 4 PABA Paraben Gluten & Cruelty Free Antioxidant Formula with Exotic Oils and Fruit & Nut Extracts 8 FL OZ
- Price
- $12.91
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 12y ago
Newest
by launch dateNew Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz (Pack of 2)
- Price
- $17.89
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago
Banana Boat Deep Tanning Oil Spray SPF 4 Clear Dry Sunscreen Spray Dark Tanning Oil 6 oz
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago
Panama Jack Sunseeker Set - Travel Sunscreen Tanning Lotion SPF 4 & 8 Suntan Sun Care Pack
- Price
- $16.05
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 9mo ago
Tanning Club - Tan De Soleil Orange Gel - SPF 6 Sun Tanning Lotion - Botanical Formula for Sun-Kissed Glow - 100ml
- Price
- $34.62
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 1y ago
b.tan SPF 7 Tanning Oil | Hello Sunshine - Deep Suntan Dry Spray Best Outdoor Browning Body Mist Packed with Moisturizing Goji Berry Pomegranate + Aai Austrailian Brand 8 Fl Oz
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
61
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- Panama Jack32%
- Hawaiian Tropic30%
- Australian Gold13%
- Coppertone7%
- Generic7%
- Banana Boat4%
- Open — no brand owns it (3 brands, 7%)
Demand
Spf 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.7×
Search terms
Top Spf 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spf 413K/yr
- spf 4 tanning lotion5K/yr
- spf 4 sunscreen6K/yr
- sunscreen spf 44K/yr
- suntan lotion spf 44K/yr
- spf 63K/yr
- coppertone spf 43K/yr
- hawaiian tropic spf 43K/yr
Reviews and returns
What reviews say buyers love and hate about Spf 4
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
weird smell
Smells Awful
unpleasant smell
Very expensive
Little pricey
WASTE OF MONEY
I was so pale
barely a shade darker
I feel I shouldve gotten darker
This doesnt do anything
Didn't work
Doesn't work as expected
Just becareful because it is a bit greasy
makes everything else oily
it feels pretty oily
Love
Smells like Summer
Strong fragrance
Great scent
That makes it any better than any other lotion you can buy
Zero complaints
Excellent product
Good value
Great Value
much less expensive
It makes your skin feel wonderful
absorbs into your skin nicely
feels so nice on my skin
Good color
What I love most is how natural the color develops
This stuff is awesome makes you dark dark
Return
0.5% Return rate 23% Fixable by listing
weird smell
Smells Awful
unpleasant smell
False Title. says Tanning but not a Tanning lotion
The listing needs to be corrected because its misleading
Not as advertised
This doesnt do anything
Didn't work
Doesn't work as expected
Just becareful because it is a bit greasy
makes everything else oily
it feels pretty oily
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spf 4 questions
Answered from the same tracked data.