Is spf 15 sunscreen spray profitable to sell on Amazon United States?

The niche generates $223K/yr across 15 tracked products. 90-day search growth is +124.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the spf 15 sunscreen spray niche?

7 brands and 102 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in spf 15 sunscreen spray?

Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.

When does demand for spf 15 sunscreen spray peak?

Demand peaks in May–Jun–Jul; the busiest month runs 11.6× the quietest.

What does it cost to enter the spf 15 sunscreen spray niche?

Listings span $7.03–$33.25; the average listing price is $15.16 (sweet spot $15–$100). The average incumbent carries 3,430 reviews — the moat a new listing must climb.

spf 15 sunscreen spray

Worth a look

Shows searches that convert (19.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+124.3%

90-day search growth — must beat 0% to launch

Avg price

Great$15.16

avg listing price — sweet spot $15–$100

Price range

Good$7.03–$33.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$223K

$223K/yr · 77K searches

Review moat

Okay3,429.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, spf 15 sunscreen spray is a $223K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

spf 15 sunscreen spray market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $190K–$227K; units × avg price
Conversion rate: 19.1%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.8%
Avg brand age: 66 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

102

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Coppertone35%
Hawaiian Tropic32%
Australian Gold16%
Sun Bum9%
Banana Boat5%
Panama Jack3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +124.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.6×

Open Trend

Top spf 15 sunscreen spray search terms

spf 15 sunscreen spray33K/yr +121.0%13.9% conv.
15 spf sunscreen spray11K/yr +141.3%15.7% conv.
spf 15 spray8K/yr +142.6%12.7% conv.
sunscreen spray 155K/yr +113.7%15.4% conv.
sunscreen spray spf 155K/yr +147.6%13.4% conv.
15 sunscreen spray4K/yr +118.7%17.8% conv.
sunscreen 15 spf spray4K/yr +74.1%16.8% conv.
spray sunscreen spf 153K/yr +179.3%14.1% conv.
sunscreen spray 15 spf waterproof3K/yr +89.5%17.9% conv.

All search terms

Top spf 15 sunscreen spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 15 6oz Twin Pack Hawaiian Tropic Sunscreen SPF 15 Sunblock Oxybenzone Free Sunscreen Spray On Sunscreen Pack 6 oz each

Hawaiian Tropic$18.454.8★1,327 rev

Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz

Coppertone$8.234.7★6,556 rev

Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce

Australian Gold$8.534.6★7,333 rev

Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz Pack of 3

Coppertone$23.874.8★1,127 rev

Coppertone Sport Sunscreen Spray Broad Spectrum SPF 15 Water Resistant Spray Sunscreen 5.5 Oz Pack of 3

Coppertone$28.814.8★417 rev

Newest

by launch date

Sun Bum Original SPF 15 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz (Pack of 2)

Sun Bum$33.252,397 rev

1y ago

Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz

Hawaiian Tropic$9.83530 rev

1y ago

Alba Botanica Sunscreen Spray for Face and Body Broad Spectrum SPF 15 Sunscreen Hawaiian Coconut Water Resistant and Biodegradable 5 fl. oz. Bottle

Alba Botanica$8.18107 rev

3y ago

Coppertone Sport Sunscreen Spray Broad Spectrum SPF 15 Water Resistant Spray Sunscreen 5.5 Oz Pack of 3

Coppertone$28.81417 rev

4y ago

Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 15 6oz Twin Pack Hawaiian Tropic Sunscreen SPF 15 Sunblock Oxybenzone Free Sunscreen Spray On Sunscreen Pack 6 oz each

Hawaiian Tropic$18.451,327 rev

5y ago

What buyers say about spf 15 sunscreen spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“The smell is summer”

Quality-Overall13%

“Simply the best sunscreen/tanning product I have ever used”

Value For Money9%

“Great value for the money”

Efficiency4%

“Just spray it on and rub it in and it's fast and does the job”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As advertised”

Suitability Combination Skin3%

“Good product to use to protect your skin from the sun”

Oily/Greasy3%

“Smooth and non-greasy”

Protection3%

“Excellent coverage and great protection”

Brightness/Shine/Glow3%

“gives a nice glow”

What buyers complain about

Smell11%

“it smelled like a charred crayon”

Functionality-Overall10%

“Cans don't work”

Leak-Proof8%

“liquid would pour out”

Oily/Greasy7%

“Its a gel not oil”

Natural Resource Wastage4%

“Wasted product”

Quality-Overall4%

“It's not the best”

Adhesion/Stickiness3%

“a little sticky for me”

Ease Of Cleaning3%

“It isnt the cleanest”

Value For Money3%

“Wasn't worth the money if I can't use it”

Motor Power3%

“wont pump”

Top return reasons

Leak-Proof26%

Smell15%

Advertised Vs Actual Product13%

Functionality-Overall6%

Defective Material/Parts5%

Oily/Greasy5%

Value For Money4%

Motor Power4%

Size-Overall3%

Certifications2%

Common questions

Is spf 15 sunscreen spray profitable to sell on Amazon United States?: The niche generates $223K/yr across 15 tracked products. 90-day search growth is +124.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the spf 15 sunscreen spray niche?: 7 brands and 102 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in spf 15 sunscreen spray?: Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
When does demand for spf 15 sunscreen spray peak?: Demand peaks in May–Jun–Jul; the busiest month runs 11.6× the quietest.
What does it cost to enter the spf 15 sunscreen spray niche?: Listings span $7.03–$33.25; the average listing price is $15.16 (sweet spot $15–$100). The average incumbent carries 3,430 reviews — the moat a new listing must climb.