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Spf 15

Pass

Spf 15 scores 66 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +133.1% this quarter, and returns run at 0.2% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$1.2M/yr566K searches / yr
90-day growth
+133.1%search demand this quarter
Competition
42%top-5 click share · 5 brands · 145 sellers

Flapen Score

Spf 15 against its category

The dotted line is the Beauty & Personal Care average. Past it, Spf 15 is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spf 15 market on Amazon at a glance

Shoppers on Amazon United States searched for Spf 15 566K times last year and spent an estimated $1.2M. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +133.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
566K
Growth, 90 days vs prior 90
+133.1%
Conversion, latest week
14.9%
Market size, estimated
$1.2Ma year
Peak month
June12.4× the quietest month
Top search term
coppertone sunscreen222K searches a year

02 · Price

A sale here is worth $13.62.

Listings sell for $13.62 on average, from $4.64 to $33.25. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $13.62 that is $34K to $41K a year per listing.

Average price
$13.62under the $15 to $100 sweet spot
Price range
$4.64–$33.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$34K–$41K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Sunscreens & Tanning Products. It carries 4,881 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Sunscreens & Tanning Products
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,881per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Spf 15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$46K$92K$138K$184K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

145

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

0%

  • Coppertone70%
  • Hawaiian Tropic14%
  • Sun Bum10%
  • Australian Gold5%
  • Absolutely Natural1%
  • Open — no brand owns it (0%)

Demand

Spf 15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 12.4×

Search terms

Top Spf 15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coppertone sunscreen222K/yr
  • coppertone67K/yr
  • spf 1550K/yr
  • spf 15 sunscreen spray33K/yr
  • sunscreen spf 1523K/yr
  • spf 15 sunscreen23K/yr
  • sunscreen coppertone18K/yr
  • sunscreen 1515K/yr
  • sunscreen 15 spf13K/yr
  • spf 15 sunscreen lotion12K/yr

Reviews and returns

What reviews say buyers love and hate about Spf 15

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Jamming/Clogging9%−0.04

Clogs up

Clogged

Nozzle get clogged

Allergies9%−0.03

Allergic reaction

it makes me itchy

Skin rash

Functionality-Overall9%−0.04

Cans don't work

Didn't work

I forgot how poorly it works

Smell7%+0.78

It kinda smells like old school hairspray

The fragrance was too strong for me

Awful smell

Value For Money5%+0.64

Waste of money

Wish it was somewhat cheaper

Not worth it

Love

Smell16%+0.78

Love the scent

The smell is summer

the smell is divine

Value For Money12%+0.64

Great Deal

Great value for the money

GOOD DEAL

Quality-Overall11%+0.62

This was highly rated by Consumer Reports

Simply the best sunscreen/tanning product I have ever used

Excellent product

Brightness/Shine/Glow6%

Nice shimmer

gives your skin the most beautiful glow

gives a nice glow

Advertised Vs Actual Product6%+0.27

as advertised

As described

works exactly as it should

Return

0.2% Return rate 30% Fixable by listing

Leak-Proof21%▃█▇▇▆▆

liquid would pour out

The bottle leaks

it leaked

Advertised Vs Actual Product14%█▄▃▅▅▅
Size-Overall10%█▇▆▅▆▆

Not fit for human use

Smaller than expected

Very small

Smell10%▆▇█▇█▆

It kinda smells like old school hairspray

The fragrance was too strong for me

Awful smell

Value For Money8%▁▅▆█▃▆

Waste of money

Wish it was somewhat cheaper

Not worth it

FAQ

Common Spf 15 questions

Answered from the same tracked data.