spf 15
Launch itA $1.2M/yr market growing +133.1% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Growth
Incredible+133.1%90-day search growth — must beat 0% to launch
Market size
Great$1.2M$1.2M/yr · 566K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.64–$33.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Review moat
Bad4,880.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spf 15 is a $1.2M/yr Amazon United States market (566K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
spf 15 market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
145
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
0%
- Coppertone70%
- Hawaiian Tropic14%
- Sun Bum10%
- Australian Gold5%
- Absolutely Natural1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +133.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 12.4×
Top spf 15 search terms
- coppertone sunscreen222K/yr
- coppertone67K/yr
- spf 1550K/yr
- spf 15 sunscreen spray33K/yr
- sunscreen spf 1523K/yr
- spf 15 sunscreen23K/yr
- sunscreen coppertone18K/yr
- sunscreen 1515K/yr
- sunscreen 15 spf13K/yr
- spf 15 sunscreen lotion12K/yr
Top spf 15 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coppertone Tanning Sunscreen Lotion SPF 15 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle
Coppertone$7.174.7★6,319 rev
Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz
Coppertone$8.234.7★6,556 rev
Hawaiian Tropic Sunscreen Sheer Touch Broad Spectrum Sun Care Sunscreen Lotion - SPF 15 8 Ounce
Hawaiian Tropic$9.264.8★2,725 rev
Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 15 6oz Twin Pack Hawaiian Tropic Sunscreen SPF 15 Sunblock Oxybenzone Free Sunscreen Spray On Sunscreen Pack 6 oz each
Hawaiian Tropic$18.454.8★1,327 rev
Coppertone Sport Sunscreen Spray SPF 50 Sweat Heat and Water Resistant Sunblock Lightweight Oxybenzone Free Spray Sunscreen Bulk Pack 5.5 Oz Bottle Pack of 3
Coppertone$18.914.8★21,073 rev
Newest
by launch date
Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz
Hawaiian Tropic$9.83530 rev
Coppertone Every Tone Sunscreen Lotion SPF 50 Lightweight Rubs on Clear Sunscreen for All Skin Tones Formulated with Nourishing Vitamin E 7 Fl Oz Tube
Coppertone$10.591,480 rev
Coppertone Sport Sunscreen Lotion Broad Spectrum SPF 50 Sunscreen Multi Pack 7 Fl Oz Pack of 2
Coppertone$16.181,782 rev
Coppertone Sunscreen Tanning Lotion SPF 8 Lightweight and Non Greasy Sunscreen Water Resistant Oxybenzone Free Sun Tan Lotion Moisturizes Skin for a Radiant Tan 8 Fl Oz Bottle Pack of 2
Coppertone$14.802,328 rev
Coppertone Sport Sunscreen Spray Broad Spectrum SPF 15 Water Resistant Spray Sunscreen 5.5 Oz Pack of 3
Coppertone$28.81417 rev
Trending
90-day click momentum
Coppertone Sport Sunscreen Spray SPF 30 Water Resistant Spray Sunscreen for Body 5.5 Oz (Packaging May Vary)
Coppertone$7.174.7★
Coppertone WaterBabies Baby Sunscreen Lotion SPF 50 Hypoallergenic Sunscreen for Babies Water Resistant Pediatrician Recommended 8 Fl Oz Bottle
Coppertone$8.404.7★
Coppertone Glow Shimmering Sunscreen Spray with Broad Spectrum SPF 50 5 oz
Coppertone$11.074.1★
Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz
Coppertone$8.234.7★
Coppertone Sport SPF 30 Sunscreen Spray Body Sunscreen Water Resistant Spray Sunscreen 5.5 Oz Pack of 2 (Packaging May Vary)
Coppertone$11.734.7★
What buyers say about spf 15
What buyers praise and complain about, mined from review topics.What buyers love
“Love the scent”
“Great Deal”
“This was highly rated by Consumer Reports”
“Nice shimmer”
“as advertised”
“absorbs into your skin nicely”
“EXCELLENT SKIN PROTECTION”
“applies quickly”
“Easy to use”
“Did the job”
What buyers complain about
“Clogs up”
“Allergic reaction”
“Cans don't work”
“It kinda smells like old school hairspray”
“Waste of money”
“I did not even get pink”
“liquid would pour out”
“One of the 3 bottles is defective”
“Not fit for human use”
“they broke out in hives within 24 hours”
Top return reasons
Common questions
- Is spf 15 profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 31 tracked products. 90-day search growth is +133.1%. Flapen's verdict: Launch it (66/100).
- How competitive is the spf 15 niche?
- 5 brands and 145 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spf 15?
- Top complaints mined from reviews: Jamming/Clogging, Allergies, Functionality-Overall. The return rate is 0.2%.
- When does demand for spf 15 peak?
- Demand peaks in Jun–Jul; the busiest month runs 12.4× the quietest.
- What does it cost to enter the spf 15 niche?
- Listings span $4.64–$33.25; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 4,881 reviews — the moat a new listing must climb.