Spazazz

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

8.0%

Market size, estimated

$421Ka year

Peak month

December2.2× the quietest month

Top search term

hot tub scents28K searches a year

Listings sell for $28.69 on average, from $8.65 to $150.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $28.69 that is $7K to $14K a year per listing.

Average price

$28.69inside the $15 to $100 sweet spot

Price range

$8.65–$150.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Bath & Bathing Accessories. It carries 879 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#303in Bath & Bathing Accessories

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

879per listing

Listings tracked

52

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months