Sparkle Nail Polish

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

493K

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

2.9%

Market size, estimated

$110Ka year

Peak month

December2.1× the quietest month

Top search term

glitter nail polish quick dry59K searches a year

Listings sell for $7.58 on average, from $1.03 to $14.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $7.58 that is $758 to $2K a year per listing.

Average price

$7.58under the $15 to $100 sweet spot

Price range

$1.03–$14.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$758–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #256 within Nail Polish. It carries 7,470 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

98%

Out of stock, average day

4.6%

Average rank

#256in Nail Polish

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

7,470per listing

Listings tracked

93

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months