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Spa Day Essentials

Maybe

The top 5 brands take only 36% of clicks. But the average product has 9,327 reviews to catch up to, so Spa Day Essentials is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$109K/yr224K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
28%top-5 click share · 60 brands · 134 sellers

Flapen Score

Spa Day Essentials against its category

The dotted line is the Beauty & Personal Care average. Past it, Spa Day Essentials is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spa Day Essentials market on Amazon at a glance

Shoppers on Amazon United States searched for Spa Day Essentials 224K times last year and spent an estimated $109K. The top 5 brands take 36% of clicks. Demand peaks in Feb–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.6%
Market size, estimated
$109Ka year
Peak month
February1.8× the quietest month
Top search term
spa day essentials205K searches a year

02 · Price

A sale here is worth $18.84.

Listings sell for $18.84 on average, from $3.67 to $73.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $18.84 that is $0 to $2K a year per listing.

Average price
$18.84inside the $15 to $100 sweet spot
Price range
$3.67–$73.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #198 within Eyes. It carries 9,327 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#198in Eyes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,327per listing
Listings tracked
79

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Spa Day Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 falling

Sellers

134

Top-5 brand share

36%

Top 20: 75%

Top-5 click share

28%

Top 20: 65%

Open market

59%

  • KONEUK10%
  • Naisture8%
  • SpaLife6%
  • Eakroo6%
  • Whaline6%
  • Kitsch5%

Demand

Spa Day Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 1.8×

Search terms

Top Spa Day Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spa day essentials205K/yr
  • at home spa day10K/yr
  • spa supplies for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Spa Day Essentials

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%−0.05

Bad Smell

Strong odor

Chemical smell

Value For Money6%

Price high

very expensive

Expensive

Durability5%−0.05

Breaks easily

breaks apart

Falls apart

Allergies5%−0.03

Very irritating

Severe allergic reaction

Allergic reaction

Functionality-Overall5%−0.05

No Results

Not functional at all

Did not work

Love

Quality-Overall10%+0.50

AMAZING QUALITY

The product is lovely

very good quality Ive had them for a little over 3 months

Soft Feel10%

Leaves skin soft

Leaves skin soft

Material is soft and breathable

Moist/Dry10%+0.57

Great moisturizer

Super hydrating

Dries fast

Smell9%−0.05

Great fragrance

Lightly scented

Best fragrance

Value For Money6%

Best value

much cheaper

Great deal

Return

0.9% Return rate 42% Fixable by listing

Size-Overall19%▇█▇██▇

Doesnt fit

TOO BIG

really short

Advertised Vs Actual Product10%▇▇▇▇█▇
Functionality-Overall10%▇▇██▇▇

No Results

Not functional at all

Did not work

Value For Money8%▄▄▄▅▄█

Price high

very expensive

Expensive

Smell7%█▆▅▅▆▅

Bad Smell

Strong odor

Chemical smell

FAQ

Common Spa Day Essentials questions

Answered from the same tracked data.