Is soybean oil profitable to sell on Amazon United States?

The niche generates $73K/yr across 21 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).

How competitive is the soybean oil niche?

16 brands and 574 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in soybean oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.1%.

When does demand for soybean oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the soybean oil niche?

Listings span $3.96–$79.56; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 5,430 reviews — the moat a new listing must climb.

soybean oil

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.43

avg listing price — sweet spot $15–$100

Price range

Great$3.96–$79.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,429.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 75K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, soybean oil is a $73K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

soybean oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $61K–$82K; units × avg price
Conversion rate: 4.7%
Avg BSR: #651
Page quality: 0%
Prime: 71%
Sponsored: 57%
Out of stock: 4.0%
Avg brand age: 92 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

574

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

26%

velona26%
Amazon Grocery15%
BIRCH & MEADOW10%
Plant Guru9%
Amazon Basics9%
Well's Oil6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top soybean oil search terms

soybean oil28K/yr +1.3%5.2% conv.
amazon basics oil9K/yr -10.0%0.8% conv.
amazon oil11K/yr -26.0%4.5% conv.
soy bean oil3K/yr +25.9%5.8% conv.
soy oil4K/yr +15.3%5.2% conv.
soybean oil cooking2K/yr -71.1%8.3% conv.

All search terms

Top soybean oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

velona Soybean Oil - 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Cooking Baking Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results

velona$30.204.4★32 rev

Amazon Grocery Vegetable Oil 48 Fl Oz

Amazon Grocery$3.964.8★30,245 rev

Birch & Meadow 16 fl oz of Soybean Cooking Oil Mild & Neutral Taste

BIRCH & MEADOW$13.204.5★70 rev

Amazon Basics Body Oil Gel with Cocoa Butter Paraben Free for Very Dry Skin 6.8 Fl Oz 1-Pack (Previously Solimo)

Amazon Basics$4.604.6★24,516 rev

velona Soybean Oil - 8 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Cooking Baking Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results

velona$10.324.4★32 rev

Newest

by launch date

Plant Guru Soybean Oil 8 fl. oz. Cold Pressed 100% Pure & Natural Carrier for Skin Face Body Hair & Cooking. Great for DIY Creams Lotions and Lip Balms.

Plant Guru$8.8430 rev

1y ago

KITCH 24/7 Commercial Soybean Frying Oil 35 Pounds High Smoke Point Bulk Kitchen Container

KITCH24/7$79.563 rev

1y ago

Soybean Oil 32 fl oz White Plastic Jug Multipurpose Use

GreenHealth$18.9491 rev

2y ago

365 by Whole Foods Market Vegetable Oil 32 Fl Oz

365 by Whole Foods Market$4.223,610 rev

3y ago

Birch & Meadow 16 fl oz of Soybean Cooking Oil Mild & Neutral Taste

BIRCH & MEADOW$13.2070 rev

4y ago

What buyers say about soybean oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“The scent is subtle and lovely”

Value For Money13%

“Worth every penny”

Moist/Dry12%

“Very moisturizing”

Quality-Overall10%

“Good Quality”

Soft Feel5%

“skin feels smooth”

Oily/Greasy5%

“Works great without being oily”

Suitability Dry Skin4%

“EXCELLENT for dry scaly skin”

Advertised Vs Actual Product3%

“As advertised”

Absorbency2%

“Absorbs well”

Brightness/Shine/Glow2%

“Nice skin glow”

What buyers complain about

Smell23%

“Very strong odor”

Oily/Greasy13%

“It was greasy”

Allergies7%

“Allergic reaction”

Size-Overall4%

“When I first got it I thought the bottle looked kind of small”

Absorbency4%

“does not absorb well”

Taste-Overall3%

“Taste, smells like, and smokes like vegetable oil”

Adhesion/Stickiness2%

“It has a weird sticky consistency”

Texture/Consistency-Overall2%

“The consistency was a lil tacky”

Moist/Dry2%

“I have very dry skin”

Skin Health1%

“Be careful if you have sensitive skin”

Top return reasons

Smell28%

Leak-Proof13%

Oily/Greasy10%

Advertised Vs Actual Product9%

Absorbency5%

Size-Overall4%

Defective Material/Parts4%

Value For Money3%

Moist/Dry3%

Adhesion/Stickiness3%

Common questions

Is soybean oil profitable to sell on Amazon United States?: The niche generates $73K/yr across 21 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
How competitive is the soybean oil niche?: 16 brands and 574 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in soybean oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.1%.
When does demand for soybean oil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the soybean oil niche?: Listings span $3.96–$79.56; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 5,430 reviews — the moat a new listing must climb.