Is south of france bar soap profitable to sell on Amazon United States?

The niche generates $61K/yr across 64 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the south of france bar soap niche?

21 brands and 674 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in south of france bar soap?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.4%.

When does demand for south of france bar soap peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the south of france bar soap niche?

Listings span $5.50–$38.04; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 3,181 reviews — the moat a new listing must climb.

south of france bar soap

Worth a look

Shows low returns (0.4%), but a small market ($61K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great$16.47

avg listing price — sweet spot $15–$100

Price range

Good$5.50–$38.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,181.22

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 63K searches

According to Flapen's Amazon United States niche tracking, south of france bar soap is a $61K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

south of france bar soap market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 5.9%
Avg BSR: #1,051
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 7.8%
Avg brand age: 81 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

674

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 67%

Open market

17%

South Of France38%
Olivia Care24%
Pre de Provence9%
Australian Botanical Soap5%
BELA3%
hipamus3%
Open — no brand owns it (15 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top south of france bar soap search terms

triple milled bar soap14K/yr +41.6%2.0% conv.
triple milled soap13K/yr -20.2%1.4% conv.
olivia care bar soap12K/yr +6.4%4.1% conv.
south of france bar soap11K/yr -1.3%10.4% conv.
south of france soap5K/yr +37.4%7.6% conv.
south of france4K/yr +32.4%2.3% conv.
olivia care soap4K/yr -2.3%3.8% conv.

All search terms

Top south of france bar soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

South Of France Natural Body Care Triple Milled Large 6OZ Bar Soap (Variety Pack 1 8 Bars)

South Of France$38.044.6★174 rev

Pre de Provence Artisanal Soap Bar Natural French Skincare Enriched with Organic Shea Butter Quad Milled for Rich Smooth & Moisturizing Lather Olive Oil & Lavender 12.3 Ounce

Pre de Provence$11.434.6★12,437 rev

SoF Triple Milled Bar Soap - With Coconut Oil & Organic Shea Butter- Vegan & Non GMO- Free From Phthalates Sulfates & Parabens- Shea Butter - 6 oz Bar 4 Bars

South Of France$17.504.5★1,130 rev

Coconut Magnesium Organic Bar Soap - Natural Moisturizing Body Soap for Sensitive Skin - Triple Milled Soap with Coconut Oil - Plastic Free 3 Pack

Olivia Care$13.964.4★508 rev

South Of France SoF Triple Milled Bar Soap - With Coconut Oil & Organic Shea Butter- Vegan & Non GMO- Free From Phthalates Sulfates & Parabens- Shea Butter - 6 oz Bar 6 Bars

South Of France$25.464.5★443 rev

Newest

by launch date

Carolina Castile Soap Patchouli Bergamot Bar Soap Triple Milled for a Smooth Silky Lather Made with Unsaponified Olive Oil & Fair-Trade Cocoa Butter for a Soft Daily Wash for Men and Women 5 oz

Carolina Castile Soap$7.941,312 rev

7mo ago

Coconut Magnesium Organic Bar Soap - Natural Moisturizing Body Soap for Sensitive Skin - Triple Milled Soap with Coconut Oil - Plastic Free 3 Pack

Olivia Care$13.96508 rev

7mo ago

Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)

Duke Cannon Supply Co.$7.591,664 rev

1y ago

BELA Soap Variety Pack 3.3 OZ Pack of 6 Long Lasting French Triple Milled Bar Soap with Organic Shea Butter Hand Face and Body Wash Bar Made in Australia

BELA$19.492,922 rev

1y ago

BELA Triple Milled Soap Variety Pack 3.3 OZ Pack of 6 Long Lasting French Triple Milled Bar Soap with Organic Shea Butter Hand Face and Body Wash Bar Made in Australia

BELA$19.632,922 rev

2y ago

What buyers say about south of france bar soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“mild smell”

Quality-Overall9%

“Beautifully made”

Lather8%

“Amazing Lather”

Soft Feel6%

“Amazing and soft”

Value For Money5%

“Good for the money”

Cleansing5%

“It cleans well”

Suitability Combination Skin5%

“Good for your skin”

Efficiency4%

“It continues to do a great job on my skin”

Moist/Dry3%

“Super soft and hydrating”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Smell20%

“Scent is too strong”

Functionality-Overall8%

“No results”

Value For Money6%

“Not really worth the cost”

Allergies6%

“Allergic Reactions”

Lather5%

“Doesn't lather”

Size-Overall4%

“a little large”

Moist/Dry4%

“my skin has been really dry”

Symptom Reduction3%

“never achieved results”

Advertised Vs Actual Product3%

“False advertisement”

Suitability Dry Skin2%

“does not dry my skin”

Top return reasons

Smell44%

Advertised Vs Actual Product14%

Value For Money7%

Size-Overall6%

Functionality-Overall4%