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Soothe Silk

Fail

Shoppers spend an estimated $4K a year here, so Soothe Silk is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$4K/yr32K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
70%top-5 click share · 14 brands · 23 sellers

Flapen Score

Soothe Silk against its category

The dotted line is the Beauty & Personal Care average. Past it, Soothe Silk is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soothe Silk market on Amazon at a glance

Shoppers on Amazon United States searched for Soothe Silk 32K times last year and spent an estimated $4K. The top 5 brands take 74% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
0.3%
Market size, estimated
$4Ka year
Top search term
soothesilk15K searches a year

02 · Price

A sale here is worth $45.59.

Listings sell for $45.59 on average, from $9.14 to $108.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $45.59 that is $0 to $5K a year per listing.

Average price
$45.59inside the $15 to $100 sweet spot
Price range
$9.14–$108.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #6,858 within Makeup Brushes & Tools. It carries 1,480 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#6,858in Makeup Brushes & Tools
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,480per listing
Listings tracked
16

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Soothe Silk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

14

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • Brand 126%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 59%
  • Brand 66%

Demand

Soothe Silk search demand

Weekly searches over the year. Pick a range.

600400Spike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Soothe Silk

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Allergies”
1.5%of orders come back
“Itchy”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soothe Silk questions

Answered from the same tracked data.