Is soon jung toner profitable to sell on Amazon United States?

The niche generates $32K/yr across 3 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (38/100).

How competitive is the soon jung toner niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in soon jung toner?

Top complaints mined from reviews: Allergies, Hard Feel, Skin Health. The return rate is 0.2%.

When does demand for soon jung toner peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the soon jung toner niche?

Listings span $17.12–$28.48; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

soon jung toner

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Incredible$17.12–$28.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.03

avg listing price — sweet spot $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,107

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 28K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, soon jung toner is a $32K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

soon jung toner market data

Units sold / yr: 3K–3K; avg 750–1,000/product
Revenue / yr: $55K–$66K; units × avg price
Conversion rate: 5.2%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ETUDE100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +11.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top soon jung toner search terms

soon jung toner13K/yr +23.7%5.2% conv.
etude toner4K/yr +39.3%6.2% conv.
soonjung toner4K/yr +20.8%8.6% conv.
etude house soonjung ph 5.5 relief toner5K/yr -53.0%7.9% conv.
etude house toner1K/yr -7.7%6.8% conv.

All search terms

Top soon jung toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (6.76 Fl Oz)

ETUDE$17.124.6★1,107 rev

ETUDE SoonJung pH5.5 Relief Toner for Face Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (11.83 Fl Oz)

ETUDE$20.494.6★1,107 rev

ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (16.90 Fl Oz)

ETUDE$28.484.6★1,107 rev

Newest

by launch date

ETUDE SoonJung pH5.5 Relief Toner for Face Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (11.83 Fl Oz)

ETUDE$20.491,107 rev

3y ago

ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (16.90 Fl Oz)

ETUDE$28.481,107 rev

3y ago

ETUDE SoonJung pH5.5 Relief Toner Hydrating Toner for Sensitive Skin Vegan Face Toner Panthenol Madecassoside Moisturizer Korean Skin Care Korean Toner Beauty (6.76 Fl Oz)

ETUDE$17.121,107 rev

5y ago

What buyers say about soon jung toner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great Product”

Moist/Dry12%

“Love this toner for my dry skin”

Suitability Dry Skin12%

“Good for dry skin”

Durability11%

“The bottle is generous and lasts a long time, too”

Smell9%

“Fragrance free for sensitive skin”

Suitability Combination Skin8%

“Its a great combo for sensitive skin, rosacea prone skin, dry winter skin, etc”

Weight Light8%

“is super lightweight”

Soft Feel5%

“The pH5.5 formula feels balanced”

Adhesion/Stickiness3%

“I like that I can layer it without it ever feeling heavy or sticky”

Absorbency3%

“absorbs quickly into the skin”

What buyers complain about

Allergies34%

“have tried countless toners that either overly dry my skin or cause irritation”

Hard Feel7%

“Many I tried were too harsh”

Skin Health7%

“Well, it broke my skin out something awful”

Functionality-Overall7%

“Didn't work for me”

Suitability Dry Skin7%

“Well, it broke my skin out something awful”

Top return reasons

Leak-Proof22%

Suitability Combination Skin15%

Size-Overall11%

Suitability Dry Skin11%

Moist/Dry11%

Advertised Vs Actual Product7%