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Soon Jung Toner

Fail

The top 5 products take 100% of clicks, so Soon Jung Toner is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$32K/yr28K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Soon Jung Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Soon Jung Toner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soon Jung Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Soon Jung Toner 28K times last year and spent an estimated $32K. One brand takes every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
5.2%
Market size, estimated
$32Ka year
Peak month
August1.9× the quietest month
Top search term
soon jung toner13K searches a year

02 · Price

A sale here is worth $22.03.

Listings sell for $22.03 on average, from $17.12 to $28.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At $22.03 that is $17K to $22K a year per listing.

Average price
$22.03inside the $15 to $100 sweet spot
Price range
$17.12–$28.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
750–1,000
Revenue per listing a year
$17K–$22K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Toners & Astringents. It carries 1,107 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#123in Toners & Astringents
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,107per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Soon Jung Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Soon Jung Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Soon Jung Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soon jung toner13K/yr
  • etude toner4K/yr
  • soonjung toner4K/yr
  • etude house soonjung ph 5.5 relief toner5K/yr
  • etude house toner1K/yr

Reviews and returns

What reviews say buyers love and hate about Soon Jung Toner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Allergies”
0.2%of orders come back
“have tried countless toners that either overly dry my skin or cause irritation”
A buyer, on “Allergies”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soon Jung Toner questions

Answered from the same tracked data.