Sonic Facial Cleansing Brush
FailPrices span $4.03–$13.25, mostly outside the sweet spot, so Sonic Facial Cleansing Brush is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $41K/yr90K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 38 sellers
Flapen Score
Sonic Facial Cleansing Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Sonic Facial Cleansing Brush is stronger. Inside it, weaker.
Market
The Sonic Facial Cleansing Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Sonic Facial Cleansing Brush 90K times last year and spent an estimated $41K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $41Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- facial brushes65K searches a year
02 · Price
A sale here is worth $7.97.
Listings sell for $7.97 on average, from $4.03 to $13.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.97 that is $797 to $2K a year per listing.
- Average price
- $7.97under the $15 to $100 sweet spot
- Price range
- $4.03–$13.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $797–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #24 within Makeup Brushes & Tools. It carries 1,861 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #24in Makeup Brushes & Tools
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,861per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sonic Facial Cleansing Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
38
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
33%
- Brand 130%
- Brand 210%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Sonic Facial Cleansing Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Sonic Facial Cleansing Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- facial brushes65K/yr
- soft face brush9K/yr
- soft bristle face brush5K/yr
- soft facial brush6K/yr
- manual face cleansing brush5K/yr
Reviews and returns
What reviews say buyers love and hate about Sonic Facial Cleansing Brush
We read the reviews and the return reasons for every product selling here.
“NOT soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonic Facial Cleansing Brush questions
Answered from the same tracked data.









