Solid Gel Polish

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +108.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

+108.3%

Conversion, latest week

1.4%

Market size, estimated

$65Ka year

Peak month

June2.0× the quietest month

Top search term

solid gel nail polish167K searches a year

Listings sell for $12.73 on average, from $5.80 to $29.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.73 that is $0 to $1K a year per listing.

Average price

$12.73under the $15 to $100 sweet spot

Price range

$5.80–$29.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #840 within Gel Polish. It carries 732 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#840in Gel Polish

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

732per listing

Listings tracked

35

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months