Is solid gel polish profitable to sell on Amazon United States?

The niche generates $65K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +108.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the solid gel polish niche?

15 brands and 23 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in solid gel polish?

Top complaints mined from reviews: Functionality-Overall, Skin Health, Allergies. The return rate is 1.0%.

When does demand for solid gel polish peak?

Demand peaks in Apr–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the solid gel polish niche?

Listings span $5.80–$29.88; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.

solid gel polish

Worth a look

Shows demand growing +108.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+108.3%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good731.6

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$5.80–$29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.73

avg listing price — sweet spot $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$65K

$65K/yr · 365K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, solid gel polish is a $65K/yr Amazon United States market (365K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

solid gel polish market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $76K–$102K; units × avg price
Conversion rate: 1.4%
Avg BSR: #840
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 10.0%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

27%

ABAC21%
JODSONE19%
CurvLife12%
KUPA9%
eodci7%
Gelish5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +108.3% search growth over the last 90 days.

Peak months: Apr, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top solid gel polish search terms

solid gel nail polish167K/yr +137.4%0.9% conv.
solid gel polish50K/yr +98.8%0.8% conv.
nailsala solid gel polish10K/yr >1,000%0.8% conv.
solid nail polish17K/yr +124.5%0.8% conv.
cream gel nail polish37K/yr +15.7%0.5% conv.
nail sala solid gel polish7K/yr >1,000%0.4% conv.
solid gel polish for nails9K/yr +187.7%0.8% conv.
cream gel polish11K/yr +33.7%0.2% conv.
solid nail gel polish18K/yr -49.5%0.8% conv.
solid gel nail polish kit4K/yr +253.6%0.8% conv.

All search terms

Top solid gel polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JODSONE 32 Colors Solid Paint Nail Art Gel Polish Set painting Drawing Gel Nail Polish for DIY Nails Art Design

JODSONE$19.914.5★33 rev

CurvLife Solid Gel Nail Art Polish Nail Art DIY Design Jelly Gel Nail Polish Cream Neon Pastel Gel Nail Polish Set Soak Off UV LED for Nail Art Beginner DIY Home/Salon (Eleanos 4 color)

CurvLife$9.883.6★184 rev

KUPA KULR Solid Cream Gel Nail Polish Joshua Tree Collection - 8 Highly Pigmented Colors for Smooth Coverage No Bleeding Flawless Application 1 Brush Included

KUPA$14.704.2★26 rev

ABAC Solid Jelly Gel Nail Polish Set Hema Free Sheer 24 Colors w/Dual Brush - Nude Pink Shades Non-Toxic & Transparent Long-Lasting Soak-Off Gel Kit for Home & Salon Use-Spring/Summer Nails

ABAC$14.104.2★19 rev

ABAC 24 Color Solid Gel Nail Polish Ombre Gel Nail Polish Pat Paint Nail Gel- Hema-Free No-Spill Formula w/Pro Brush Christmas NYE Party Nails DIY Gift Set Clump-Free Shimmer

ABAC$15.124.2★201 rev

Newest

by launch date

JODSONE 32 Colors Solid Paint Nail Art Gel Polish Set painting Drawing Gel Nail Polish for DIY Nails Art Design

JODSONE$19.9133 rev

11mo ago

GELLAKTIK 9 Color Cat Eye Gel Polish Set - Magnetic Nail Polish Kit with Strong Magnet & Brush Holographic Shimmer Gel for DIY & Salon Manicure at Home

GELLAKTIK$13.9529 rev

1y ago

KUPA KULR Solid Cream Gel Nail Polish Joshua Tree Collection - 8 Highly Pigmented Colors for Smooth Coverage No Bleeding Flawless Application 1 Brush Included

KUPA$14.7026 rev

1y ago

GAOY Olive Green Gel Nail Polish Set 6 Glitter Cat Eye Mixed Shades UV Gel Polish with Magnet for Salon Manicure & Nail Art DIY Serenity Forest

GAOY$8.75352 rev

1y ago

GAOY Pastel Gel Nail Polish Set 6 Shades Including White Pink Blue Green Cream for Gel Manicure Nail Art DIY & Color Painting Lollipop Luster

GAOY$8.82352 rev

1y ago

What buyers say about solid gel polish

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to work with”

Quality-Overall12%

“Otherwise, the set is nice with great variety”

Color12%

“Cute colors”

Efficiency12%

“Works ok”

Advertised Vs Actual Product6%

“Works just as advertised”

Value For Money5%

“Good price”

Ease Of Application4%

“Application is so beautiful”

Ease Of Cleaning3%

“It's super easy to clean”

Paint Quality2%

“Great set for painting”

Soft Feel2%

“It goes on smooth”

What buyers complain about

Functionality-Overall18%

“DOESN'T WORK”

Skin Health9%

“Also, it does burn if it touches my skin”

Allergies6%

“Burning sensation on skin”

Ease Of Use5%

“Too hard to use”

Quality-Overall4%

“whatever is in this is NOT good for you”

Flammable3%

“burns”

Color3%

“Colors not as shown”

Sensitivity-Overall3%

“it burns my skin”

Ease Of Application3%

“difficult to apply”

Thickness3%

“Way too thick and contains semi-solid floater”

Top return reasons

Functionality-Overall42%

Advertised Vs Actual Product11%

Damage/Burn Hair5%

Color4%

Defective Material/Parts4%

Moist/Dry3%

Value For Money3%

Leak-Proof2%

Product Condition2%

Hard Feel2%

Common questions

Is solid gel polish profitable to sell on Amazon United States?: The niche generates $65K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +108.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the solid gel polish niche?: 15 brands and 23 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in solid gel polish?: Top complaints mined from reviews: Functionality-Overall, Skin Health, Allergies. The return rate is 1.0%.
When does demand for solid gel polish peak?: Demand peaks in Apr–Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the solid gel polish niche?: Listings span $5.80–$29.88; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.

solid gel polish

solid gel polish market data

Competition & brand share

Demand & seasonality

Top solid gel polish search terms

Top solid gel polish products on Amazon

Top sellers

Newest

Trending

What buyers say about solid gel polish

What buyers love

What buyers complain about

Top return reasons

Common questions

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