Is solid cologne men profitable to sell on Amazon United States?

The niche generates $316K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the solid cologne men niche?

7 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in solid cologne men?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.9%.

When does demand for solid cologne men peak?

Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the solid cologne men niche?

Listings span $8.95–$30.46; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.

solid cologne men

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.07

avg listing price — sweet spot $15–$100

Price range

Good$8.95–$30.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$316K

$316K/yr · 395K searches

Review moat

Okay1,774.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, solid cologne men is a $316K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

solid cologne men market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $361K–$452K; units × avg price
Conversion rate: 4.4%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 72 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Viking Revolution60%
Duke Cannon Supply Co.23%
BushKlawz6%
ALPLUG4%
THEMANCODE4%
Handy Hound1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top solid cologne men search terms

solid cologne91K/yr +12.0%3.5% conv.
solid cologne men145K/yr -32.6%4.0% conv.
mens solid cologne40K/yr -16.5%3.3% conv.
lucky cat cologne12K/yr +30.6%2.1% conv.
viking revolution cologne21K/yr -9.4%5.3% conv.
duke cannon solid cologne15K/yr +20.2%6.4% conv.
solid cologne for men12K/yr +10.3%3.4% conv.
viking revolution solid cologne12K/yr -37.0%6.5% conv.
viking cologne5K/yr +23.7%2.5% conv.
viking cologne for men8K/yr -26.8%3.3% conv.

All search terms

Top solid cologne men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viking Revolution 4 Pack Mens Solid Colognes 0.5 Oz - Men Solid Perfume with Cedar Wood Clary Sage Vetiver Sandalwood Cologne for Mens - Travel Cologne Wax Gifts for Men

Viking Revolution$10.054.2★10,724 rev

Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz

Duke Cannon Supply Co.$20.804.6★3,764 rev

Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)

Viking Revolution$11.194.3★256 rev

Viking Revolution 4 Pack Mens Colognes - 0.5 Oz Solid Perfume with Spiced Vanilla Sweet Tobacco Majestic Oud Bergamot - Travel Wax Balm Cologne

Viking Revolution$11.204.0★2,395 rev

Viking Revolution Solid Cologne 12pk for Men - Mens Cologne Gift Set with Sandalwood Vetiver Palo Santo Coffee Whiskey Spiced Vanilla Bourbon Suede - Travel Size Gifts for Men (0.5 Oz each)

Viking Revolution$26.744.2★10,724 rev

Newest

by launch date

ALPLUG 6 Pack Solid Cologne Gifts for Men Mens Cologne Gift with Cedar Wood Bergamot Sandalwood Clary Sage Vetiver Ocean Perfume Birthday Gifts for Him Dad Husband Boyfriend Travel Gift

ALPLUG$9.5459 rev

2mo ago

Duke Cannon Supply Co. Proper Cologne Sampler Discovery Set - (3 Pack) 0.3 fl oz - Eau de Parfum Cologne for Men - Sawtooth Seawolf + Palomino Scents - Classic Masculine Fragrances

Duke Cannon Supply Co.$19.057 rev

6mo ago

Viking Revolution Solid Cologne 12pk for Men - Mens Cologne Gift Set with Sandalwood Vetiver Palo Santo Coffee Whiskey Spiced Vanilla Bourbon Suede - Travel Size Gifts for Men (0.5 Oz each)

Viking Revolution$26.7410,724 rev

10mo ago

The Man Brand Mini-Tin Solid Cologne Sample Set in Vintage Slide Tin Solid Perfume with a Sweet Tobacco Citrus Bergamot and Sandalwood Mens Fragrance (3 Pack of 0.33 Ounce Each)

The Man Brand$9.9615 rev

11mo ago

Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)

Viking Revolution$11.19256 rev

11mo ago

What buyers say about solid cologne men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Light smell”

Value For Money7%

“Good for the money”

Quality-Overall5%

“The brushes have amazing quality”

Gifting Purpose4%

“nice for a gift”

Durability3%

“Very effective for long term use”

Ease Of Application2%

“the ease of application”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“Great size”

Advertised Vs Actual Product1%

“As described”

Allergies1%

“I personally noticed no irritation to my skin”

What buyers complain about

Smell47%

“No smell”

Durability8%

“short duration”

Size-Overall7%

“Small sized containers”

Strength4%

“Very weak”

Quality-Overall3%

“Where is your produce quality control”

Value For Money3%

“expensive”

Advertised Vs Actual Product2%

“Misrepresentation”

Ease Of Use2%

“Very almost impossible to open initially”

Functionality-Overall1%

“This did not work for me”

Moist/Dry1%

“rather faintly like a wet baby diaper”

Top return reasons

Smell72%

Advertised Vs Actual Product8%

Size-Overall7%

Durability2%

Value For Money1%

Product Condition1%

Defective Material/Parts1%

Quality-Overall1%

Strength1%

Ingredients-Overall1%

Common questions

Is solid cologne men profitable to sell on Amazon United States?: The niche generates $316K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the solid cologne men niche?: 7 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in solid cologne men?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.9%.
When does demand for solid cologne men peak?: Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the solid cologne men niche?: Listings span $8.95–$30.46; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.