Solid Cologne Men

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months

395K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

4.4%

Market size, estimated

$316Ka year

Peak month

December5.2× the quietest month

Top search term

solid cologne91K searches a year

Listings sell for $18.07 on average, from $8.95 to $30.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $18.07 that is $23K to $27K a year per listing.

Average price

$18.07inside the $15 to $100 sweet spot

Price range

$8.95–$30.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$27K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #121 within Men's. It carries 1,774 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#121in Men's

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

1,774per listing

Listings tracked

20

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

72 months