Is sol de janeiro shampoo and conditioner profitable to sell on Amazon United States?

The niche generates $153K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (47/100).

How competitive is the sol de janeiro shampoo and conditioner niche?

1 brands and 2 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sol de janeiro shampoo and conditioner?

Top complaints mined from reviews: Value For Money, Oily/Greasy, Size-Overall. The return rate is 1.1%.

When does demand for sol de janeiro shampoo and conditioner peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the sol de janeiro shampoo and conditioner niche?

Listings span $11.69–$66.22; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.

sol de janeiro shampoo and conditioner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$29.70

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$11.69–$66.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,012.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.2%

90-day search growth — must beat 0% to launch

Market size

Okay$153K

$153K/yr · 57K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sol de janeiro shampoo and conditioner is a $153K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sol de janeiro shampoo and conditioner market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $119K–$149K; units × avg price
Conversion rate: 9.1%
Avg BSR: #554
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.5%
Avg brand age: 55 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Sol de Janeiro100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top sol de janeiro shampoo and conditioner search terms

sol de janeiro shampoo and conditioner30K/yr +8.3%7.6% conv.
sol de janeiro shampoo22K/yr +21.3%8.5% conv.
sol de janeiro shampoo and conditioner set5K/yr +39.8%10.6% conv.

All search terms

Top sol de janeiro shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set

Sol de Janeiro$46.844.5★930 rev

Sol de Janeiro Shampoo | Brazilian Joia Strengthening & Smoothing Shampoo 10 fl oz.

Sol de Janeiro$24.324.6★1,598 rev

Sol de Janeiro$23.714.7★696 rev

SOL DE JANEIRO Brazilian Joia Damage Repairing Shampoo & Conditioner Travel Set

Sol de Janeiro$23.534.5★930 rev

Sol de Janeiro Brazilian Joia Damage Repairing Shampoo 90mL/3.0 fl oz.

Sol de Janeiro$11.704.6★1,598 rev

Newest

by launch date

Sol de Janeiro Hair Repair Set Brazilian Joia Shampoo Conditioner Leave-In Conditioner Spray

Sol de Janeiro$66.2236 rev

4mo ago

Sol de Janeiro$23.71696 rev

1y ago

Sol de Janeiro Ultimate Shower Bundle | Travel Size Mini Brazilian Play Moisturizing Shower Cream Gel Body Wash + Brazilian Joia Damage Repairing Shampoo and Conditioner Set | Amazon Exclusive

Sol de Janeiro$35.01267 rev

2y ago

SOL DE JANEIRO Brazilian Joia Damage Repairing Shampoo & Conditioner Travel Set

Sol de Janeiro$23.53930 rev

2y ago

Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set

Sol de Janeiro$46.84930 rev

2y ago

What buyers say about sol de janeiro shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“smells yummy”

Soft Feel7%

“they're smooth”

Moist/Dry6%

“doesnt dry my skin out”

Quality-Overall5%

“everything feels really well made”

Cleansing3%

“actually makes you feel clean”

Lather3%

“It lathers really well”

Value For Money2%

“Worth every penny”

Brightness/Shine/Glow2%

“adds a beautiful shine”

Suitability Dry Skin1%

“It also helps keep my skin smooth over time instead of just being a basic wash that does nothing extra”

Suitability Curly Hair1%

“I have dry, curly hair and this product has been amazing for keeping it shiny, soft, and hydrated”

What buyers complain about

Value For Money10%

“pricey”

Oily/Greasy8%

“left my hair greasy”

Size-Overall8%

“Three bottles were so tiny I was barely”

Ease Of Cleaning3%

“The shampoo needs to cleanse without being harsh”

Moist/Dry3%

“Dried my hair out”

Smell3%

“Does not have a scent that lasts”

Hair Related2%

“I have the worlds most unfortunate hair that is processed”

Weight Heavy2%

“is a heavy product”

Suitability Straight Hair2%

“Didn't work for my hair”

Residue2%

“Leaves heavy residue”

Top return reasons

Size-Overall32%

Smell15%

Advertised Vs Actual Product7%

Oily/Greasy7%

Value For Money5%

Moist/Dry5%

Product Condition4%

Damage/Burn Hair3%

Functionality-Overall3%

Hair Related3%

Common questions

Is sol de janeiro shampoo and conditioner profitable to sell on Amazon United States?: The niche generates $153K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (47/100).
How competitive is the sol de janeiro shampoo and conditioner niche?: 1 brands and 2 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sol de janeiro shampoo and conditioner?: Top complaints mined from reviews: Value For Money, Oily/Greasy, Size-Overall. The return rate is 1.1%.
When does demand for sol de janeiro shampoo and conditioner peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the sol de janeiro shampoo and conditioner niche?: Listings span $11.69–$66.22; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.

sol de janeiro shampoo and conditioner

sol de janeiro shampoo and conditioner market data

Competition & brand share

Demand & seasonality

Top sol de janeiro shampoo and conditioner search terms

Top sol de janeiro shampoo and conditioner products on Amazon

Top sellers

Newest

Trending

What buyers say about sol de janeiro shampoo and conditioner

What buyers love

What buyers complain about

Top return reasons

Common questions

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