Is sol de janeiro lip balm profitable to sell on Amazon United States?

The niche generates $266K/yr across 36 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the sol de janeiro lip balm niche?

7 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sol de janeiro lip balm?

Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.5%.

When does demand for sol de janeiro lip balm peak?

Demand peaks in Feb–Mar–Apr–May–Jul; the busiest month runs 4.1× the quietest.

What does it cost to enter the sol de janeiro lip balm niche?

Listings span $5.08–$37.32; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.

sol de janeiro lip balm

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$15.58

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.08–$37.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$266K

$266K/yr · 334K searches

Review moat

Okay1,895.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sol de janeiro lip balm is a $266K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr–May–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sol de janeiro lip balm market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $234K–$312K; units × avg price
Conversion rate: 5.1%
Avg BSR: #624
Page quality: 0%
Prime: 92%
Sponsored: 47%
Out of stock: 6.4%
Avg brand age: 52 months
Avg seller age: 120 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

Saltair50%
Billie21%
Athena Club15%
Bodycology9%
Generic3%
Olay1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jul · busiest ÷ quietest = 4.1×

Open Trend

Top sol de janeiro lip balm search terms

saltair salt water vanilla37K/yr +62.9%3.3% conv.
bodycology body wash51K/yr +6.2%0.9% conv.
saltair vanilla44K/yr +43.6%4.5% conv.
billie body wash50K/yr -19.4%11.7% conv.
athena club body wash33K/yr -25.6%1.9% conv.
salt water vanilla saltair13K/yr +38.8%3.1% conv.
olay spoonful of sugar body wash16K/yr -8.7%1.7% conv.
athena golden vanilla body wash13K/yr -45.9%2.5% conv.
athena body wash vanilla11K/yr -22.1%1.5% conv.
body cology body wash6K/yr +39.7%0.4% conv.

All search terms

Top sol de janeiro lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Saltair Body Wash 2-Pack Salt Water Vanilla Moisturizing Body Wash with Multi-Algae Complex Scented Shower Gel for Women and Men 2x 17oz Vegan Cruelty-Free Paraben-Free

Saltair$25.914.4★3,105 rev

Saltair Body Oil - Luxurious Salt Water Vanilla After Shower and Bath Oil for Women and Men. Botanical Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin 4oz Bottle

Saltair$22.204.5★6,259 rev

Billie Bounce Hydrating Body Wash Hyaluronic Acid + Peptides Hydrating & Replenishing 18Fl Oz

Billie$7.714.4★448 rev

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz

Athena Club$12.124.7★83 rev

Saltair Body Lotion - 2 Pack Moisturizing Lotion For Dry Skin. Salt Water Vanilla Scented Hydrating Body Cream with Nourishing Moisturizer Formula. Skin Care for Women and Men. 2x 10oz Tubes

Saltair$26.614.6★788 rev

Newest

by launch date

Newly Golden Vanilla Body Wash - Hydrating Skin Cleanser for Dry Skin - 18 Oz (Pack of 1)

Generic$17.450 rev

4mo ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz

Athena Club$12.1283 rev

6mo ago

Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Shea Soleil 10oz

Saltair$20.842,029 rev

6mo ago

Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz

Saltair$23.75863 rev

7mo ago

Olay Body Wash for Women Hydrating & Moisturizing Holiday Edition With Plant Based Cleansers B3 Complex For All Skin Types Spoonful of Sugar with Glazed Crme & Vanilla Custard Scent 22 fl oz

Olay$6.065,127 rev

11mo ago

What buyers say about sol de janeiro lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Fragrance is wonderful”

Soft Feel9%

“leaves skin soft”

Moist/Dry8%

“Great Moisturizer”

Quality-Overall4%

“The bottle is high quality”

Value For Money3%

“Best Value”

Lather3%

“Exfoliation and lather is great”

Suitability Dry Skin2%

“Good for dry skin”

Suitability Combination Skin2%

“Good for your skin”

Cleansing2%

“Fresh clean”

Absorbency1%

“Absorbs well”

What buyers complain about

Smell38%

“scent is strong”

Leak-Proof5%

“spilled everywhere”

Allergies4%

“Irritated skin”

Moist/Dry3%

“not great moisturizing”

Value For Money2%

“a little pricey”

Suitability Dry Skin2%

“It wasn't exceptional in helping dry skin”

Quality-Overall1%

“Honestly kind of cheap”

Thickness1%

“its thinner than I thought it would be”

Skin Health1%

“This soap did not make my skin feel good”

Size-Overall1%

“The bottle size is quite large – bigger than I expected”

Top return reasons

Smell52%

Leak-Proof26%

Advertised Vs Actual Product5%

Product Condition3%

Defective Material/Parts2%