Sol De Janeiro Lip Balm

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months

334K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

5.1%

Market size, estimated

$266Ka year

Peak month

July4.1× the quietest month

Top search term

saltair salt water vanilla37K searches a year

Listings sell for $15.58 on average, from $5.08 to $37.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $15.58 that is $8K to $12K a year per listing.

Average price

$15.58inside the $15 to $100 sweet spot

Price range

$5.08–$37.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.5%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #624 within Cleansers. It carries 1,895 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

92%

Out of stock, average day

6.4%

Average rank

#624in Cleansers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,895per listing

Listings tracked

36

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

52 months