Is sol de janeiro hair oil profitable to sell on Amazon United States?

The niche generates $17K/yr across 58 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the sol de janeiro hair oil niche?

41 brands and 162 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in sol de janeiro hair oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.9%.

When does demand for sol de janeiro hair oil peak?

Demand peaks in Mar–Apr; the busiest month runs 2.2× the quietest.

What does it cost to enter the sol de janeiro hair oil niche?

Listings span $2.90–$47.53; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 9,652 reviews — the moat a new listing must climb.

sol de janeiro hair oil

Worth a look

Shows low returns (0.9%), but a small market ($17K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great$18.20

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Good$2.90–$47.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,652.12

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$17K

$17K/yr · 45K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sol de janeiro hair oil is a $17K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sol de janeiro hair oil market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 2.1%
Avg BSR: #301
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 8.5%
Avg brand age: 50 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

162

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

33%

Top 20: 72%

Open market

45%

Sol de Janeiro20%
BANANAL10%
SAHIPUB8%
Shea Moisture7%
BEAUTE DE PROVENCE6%
Gisou5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Open Trend

Top sol de janeiro hair oil search terms

sol de janeiro hair oil19K/yr +28.8%1.3% conv.
scented hair oil18K/yr +1.1%2.4% conv.
hair fragrance oil3K/yr -13.9%1.3% conv.
good smelling hair oil3K/yr +5.3%2.6% conv.
hair oil sol de janeiro1K/yr +71.8%0.8% conv.

All search terms

Top sol de janeiro hair oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAHIPUB Hair Perfume Oil for Women 40 Portable Bottles Hair Oil with 10 Scents Hair Fragrance Gift Set 2-in-1 Leave-In Hair Serum for Frizzy Dry Hair Lightweight Non-Greasy Long-Lasting Scent

SAHIPUB$28.234.3★332 rev

Sol de Janeiro Brazilian Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair

Sol de Janeiro$25.984.6★4,184 rev

Shea Moisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Softens And Hydrates Hair With Manketti And Coconut Oil For A Lightweight Texture 3.3 Fl Oz

Shea Moisture$9.814.4★1,315 rev

BANANAL 2-in-1 Hair Serum & Perfume Oil - Korean Hair Care Moroccan Argan Oil & 12 Amino Acids for Dry Damaged Hair Anti-Frizz Glass Hair Shine Paraben-Free Baby Powdery Musk 3.38 fl oz

BANANAL$14.764.3★879 rev

BEAUTE DE PROVENCE Honey Suckle Multi-Use Face Body & Hair Oil - Hydrates Skin Restores Shine - With Apricot Coconut Oil & Vitamin E - 4 Fl Oz

BEAUTE DE PROVENCE$12.604.5★25,651 rev

Newest

by launch date

Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 62)

Sol de Janeiro$15.8946 rev

4mo ago

Palmers Cocoa Butter Formula Tahitian Vanilla Hair & Scalp Oil (5.1 Fl Oz) Hydrating & Nourishing Oil with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types

Palmer's$6.64135 rev

10mo ago

Soothing House Vanilla Sugar Sandalwood Body & Hair Oil Inspired Warm Gourmand Scent Hydrating & Nourishing Oil for Skin Hair & Cuticles Lightweight Fast-Absorbing 4 fl oz

Soothing House$19.23916 rev

10mo ago

Gisou Honey Infused Hair Oil Mini - Hydrating & Frizz Control Luxury Treatment with Mirsalehi Honey Adds Shine & Heat Protectant Color Safe for All Hair Types 0.7 Fl Oz

Gisou$23.521,210 rev

10mo ago

SAHIPUB Hair Perfume Oil for Women 40 Portable Bottles Hair Oil with 10 Scents Hair Fragrance Gift Set 2-in-1 Leave-In Hair Serum for Frizzy Dry Hair Lightweight Non-Greasy Long-Lasting Scent

SAHIPUB$28.23332 rev

1y ago

What buyers say about sol de janeiro hair oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Intoxicating fragrance”

Quality-Overall9%

“Excellent Product”

Soft Feel8%

“Makes my skin so soft”

Moist/Dry5%

“Hydrates hair”

Hair Growth4%

“helps my hair after I am”

Brightness/Shine/Glow4%

“Amazing shine”

Value For Money4%

“Good deal”

Oily/Greasy3%

“this helped a lot without making it too oily”

Weight Light2%

“Lightweight in my hair”

Hair Styling2%

“My curls look very nice”

What buyers complain about

Smell20%

“Strong smell”

Oily/Greasy10%

“Made my hair greasy”

Value For Money7%

“It is expensive”

Hair Related4%

“my hair is too soft”

Size-Overall4%

“Really big”

Leak-Proof3%

“Leaked Out”

Moist/Dry3%

“Def not moisturizing”

Allergies2%

“Allergic Reaction”

Durability2%

“breaking like crazy”

Suitability Short Hair2%

“Made my hair thinner and shorter”

Top return reasons

Smell26%

Oily/Greasy14%

Advertised Vs Actual Product8%

Size-Overall7%

Leak-Proof7%

Functionality-Overall6%

Value For Money5%

Suitability Short Hair4%

Damage/Burn Hair2%

Defective Material/Parts2%

Common questions

Is sol de janeiro hair oil profitable to sell on Amazon United States?: The niche generates $17K/yr across 58 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the sol de janeiro hair oil niche?: 41 brands and 162 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in sol de janeiro hair oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.9%.
When does demand for sol de janeiro hair oil peak?: Demand peaks in Mar–Apr; the busiest month runs 2.2× the quietest.
What does it cost to enter the sol de janeiro hair oil niche?: Listings span $2.90–$47.53; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 9,652 reviews — the moat a new listing must climb.

sol de janeiro hair oil

sol de janeiro hair oil market data

Competition & brand share

Demand & seasonality

Top sol de janeiro hair oil search terms

Top sol de janeiro hair oil products on Amazon

Top sellers

Newest

Trending

What buyers say about sol de janeiro hair oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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