Sol De Janeiro Hair Oil

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

2.1%

Market size, estimated

$17Ka year

Peak month

April2.2× the quietest month

Top search term

sol de janeiro hair oil19K searches a year

Listings sell for $18.20 on average, from $2.90 to $47.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $18.20 that is $2K to $5K a year per listing.

Average price

$18.20inside the $15 to $100 sweet spot

Price range

$2.90–$47.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #301 within Hair Treatment Oils. It carries 9,652 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

8.5%

Average rank

#301in Hair Treatment Oils

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

9,652per listing

Listings tracked

58

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

50 months