Sol De Janeiro Hair

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+52.4%

Conversion, latest week

4.0%

Market size, estimated

$35Ka year

Peak month

December2.5× the quietest month

Top search term

sol de janeiro hair19K searches a year

Listings sell for $28.23 on average, from $13.16 to $66.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $28.23 that is $3K to $7K a year per listing.

Average price

$28.23inside the $15 to $100 sweet spot

Price range

$13.16–$66.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #379 within Conditioners. It carries 5,489 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

15.4%

Average rank

#379in Conditioners

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,489per listing

Listings tracked

14

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months