Is sol de janeiro hair profitable to sell on Amazon United States?

The niche generates $35K/yr across 14 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Skip it (45/100).

How competitive is the sol de janeiro hair niche?

2 brands and 6 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sol de janeiro hair?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.

When does demand for sol de janeiro hair peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the sol de janeiro hair niche?

Listings span $13.16–$66.22; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 5,489 reviews — the moat a new listing must climb.

sol de janeiro hair

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.23

avg listing price — sweet spot $15–$100

Price range

Great$13.16–$66.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+52.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,488.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$35K

$35K/yr · 31K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, sol de janeiro hair is a $35K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sol de janeiro hair market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $35K–$42K; units × avg price
Conversion rate: 4.0%
Avg BSR: #379
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 15.4%
Avg brand age: 51 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Sol de Janeiro94%
Marc Anthony6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top sol de janeiro hair search terms

sol de janeiro hair19K/yr +64.7%3.8% conv.
sol de janeiro hair products8K/yr +35.9%4.0% conv.
sol de janeiro dry shampoo2K/yr +14.4%0.7% conv.
sol de janeiro hair care1K/yr +14.8%2.0% conv.
dry shampoo sol de janeiro166/yr +50.0%0.0% conv.

All search terms

Top sol de janeiro hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 62)

Sol de Janeiro$15.904.1★68 rev

Sol de Janeiro Brazilian Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair

Sol de Janeiro$26.244.6★4,196 rev

Sol de Janeiro$23.714.7★696 rev

Sol de Janeiro Brazilian Joia Damage Repairing Shampoo & Conditioner Set

Sol de Janeiro$46.844.5★930 rev

Sol de Janeiro Hair Repair Set Brazilian Joia Shampoo Conditioner Leave-In Conditioner Spray

Sol de Janeiro$66.224.7★36 rev

Newest

by launch date

Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (7.1 Ounce Cheirosa 62)

Sol de Janeiro$29.8368 rev

1mo ago

Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 62)

Sol de Janeiro$15.9068 rev

4mo ago

Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 59)

Sol de Janeiro$15.9368 rev

4mo ago

Sol de Janeiro Milky Leave-In Conditioner | Fights Frizz | Detangles | Heat Protection Spray For Hair | Vegan Formula (2.03 Ounce Cheirosa 68)

Sol de Janeiro$15.9568 rev

4mo ago

Sol de Janeiro Hair Repair Set Brazilian Joia Shampoo Conditioner Leave-In Conditioner Spray

Sol de Janeiro$66.2236 rev

4mo ago

What buyers say about sol de janeiro hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Amazing fragrance”

Soft Feel5%

“my hair feels softer”

Quality-Overall5%

“Good product for women”

Value For Money4%

“Good value”

Moist/Dry4%

“super hydrating”

Ease Of Use2%

“easy to use”

Size-Overall1%

“Great size”

Advertised Vs Actual Product1%

“As offered”

Weight Light1%

“It feels lightweight right away”

Durability1%

“And it lasts all day”

What buyers complain about

Smell17%

“it was wayyy too strong of a scent”

Value For Money11%

“too expensive”

Durability6%

“just wants to break”

Size-Overall6%

“The bottle is on the small side”

Oily/Greasy5%

“almost greasy feeling”

Hair Related3%

“my hair became more difficult to style after each use”

Moist/Dry3%

“Dried my hair out”

Weight Heavy2%

“is a heavy product”

Thickness1%

“These mini conditioners are thicker than I expected”

Quality-Overall1%

“The shampoo is NOT good though”

Top return reasons

Smell23%

Size-Overall14%

Oily/Greasy10%

Functionality-Overall8%

Advertised Vs Actual Product6%

Suitability Short Hair5%

Value For Money5%

Defective Material/Parts4%

Moist/Dry4%

Hair Related3%

Common questions

Is sol de janeiro hair profitable to sell on Amazon United States?: The niche generates $35K/yr across 14 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Skip it (45/100).
How competitive is the sol de janeiro hair niche?: 2 brands and 6 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sol de janeiro hair?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
When does demand for sol de janeiro hair peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the sol de janeiro hair niche?: Listings span $13.16–$66.22; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 5,489 reviews — the moat a new listing must climb.

sol de janeiro hair

sol de janeiro hair market data

Competition & brand share

Demand & seasonality

Top sol de janeiro hair search terms

Top sol de janeiro hair products on Amazon

Top sellers

Newest

Trending

What buyers say about sol de janeiro hair

What buyers love

What buyers complain about

Top return reasons

Common questions

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