Is sol de janeiro body oil profitable to sell on Amazon United States?

The niche generates $696K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (45/100).

How competitive is the sol de janeiro body oil niche?

3 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sol de janeiro body oil?

Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.

When does demand for sol de janeiro body oil peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.3× the quietest.

What does it cost to enter the sol de janeiro body oil niche?

Listings span $12.07–$77.39; the average listing price is $36.39 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.

sol de janeiro body oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.39

avg listing price — sweet spot $15–$100

Price range

Great$12.07–$77.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$696K

$696K/yr · 259K searches

Review moat

Okay1,942.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sol de janeiro body oil is a $696K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sol de janeiro body oil market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $546K–$728K; units × avg price
Conversion rate: 7.4%
Avg BSR: #259
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 8.5%
Avg brand age: 51 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Sol de Janeiro73%
Palmer's25%
OSEA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×

Open Trend

Top sol de janeiro body oil search terms

sol de janeiro body oil65K/yr +6.2%3.3% conv.
sol de janeiro oil30K/yr +19.0%5.0% conv.
palmers brazilian cocoa oil41K/yr -66.9%2.9% conv.
bum bum body oil12K/yr +14.0%7.1% conv.
brazilian body oil13K/yr -18.4%0.6% conv.
palmers brazilian coco firming oil12K/yr -15.6%3.6% conv.
palmers firming body oil9K/yr +24.6%2.2% conv.
brazilian coco firming oil11K/yr -37.1%2.3% conv.
bum bum oil8K/yr +21.7%7.5% conv.
brazilian oil5K/yr +4.1%1.0% conv.

All search terms

Top sol de janeiro body oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Bum Bum Firmeza Body Oil - Stretch Mark Oil

Sol de Janeiro$48.114.7★2,707 rev

Palmers Brazilian Coco Hot Mama Firming Kit Coconut Oil Formula Skin Care Duo with Firming Body Cream (8.8 Oz) + Body Oil (6.6 Fl Oz) Helps Tone Bum Belly & Thighs Provides 48 Hour Moisture

Palmer's$20.104.7★144 rev

SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz

Sol de Janeiro$48.024.6★281 rev

Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))

Sol de Janeiro$34.044.6★2,310 rev

Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved

Palmer's$13.614.7★1,958 rev

Newest

by launch date

Sol de Janeiro Bum Bum Cream and Firmeza Body Oil Bundle

Sol de Janeiro$77.3934 rev

4mo ago

Palmers Brazilian Coco Hot Mama Firming Kit Coconut Oil Formula Skin Care Duo with Firming Body Cream (8.8 Oz) + Body Oil (6.6 Fl Oz) Helps Tone Bum Belly & Thighs Provides 48 Hour Moisture

Palmer's$20.10144 rev

1y ago

Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved

Palmer's$13.611,958 rev

1y ago

SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz

Sol de Janeiro$48.02281 rev

1y ago

Sol de Janeiro Delicia Drench Shower Oil 13 fl oz

Sol de Janeiro$24.781,447 rev

1y ago

What buyers say about sol de janeiro body oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Amazing Scent”

Moist/Dry11%

“Super hydrating”

Soft Feel9%

“Silky Soft”

Quality-Overall4%

“The Firmeza Body Oil is a fantastic addition to the cream”

Brightness/Shine/Glow4%

“Gives a great glow”

Absorbency3%

“They absorb well”

Suitability Combination Skin3%

“great for my skin”

Value For Money3%

“reasonably priced”

Suitability Dry Skin3%

“very effective for dry skin”

Oily/Greasy2%

“absorbs well without feeling greasy”

What buyers complain about

Smell26%

“Dislike the smell”

Value For Money10%

“Too expensive”

Oily/Greasy4%

“Very greasy”

Moist/Dry3%

“Not very hydrating”

Leak-Proof2%

“This kind of leaks when you turn it on its side”

Size-Overall2%

“Tiny Bottle”

Functionality-Overall2%

“Didn't work for me”

Thickness2%

“It goes on thick”

Skin Health2%

“Rather sticky and thick for my sensitive skin,”

Suitability Dry Skin1%

“I've always had a problem with dry skin”

Top return reasons

Smell38%

Leak-Proof14%

Oily/Greasy7%

Advertised Vs Actual Product6%

Product Condition5%

Color5%

Value For Money4%

Motor Power3%

Functionality-Overall2%

Moist/Dry2%

Common questions

Is sol de janeiro body oil profitable to sell on Amazon United States?: The niche generates $696K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (45/100).
How competitive is the sol de janeiro body oil niche?: 3 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sol de janeiro body oil?: Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.
When does demand for sol de janeiro body oil peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.3× the quietest.
What does it cost to enter the sol de janeiro body oil niche?: Listings span $12.07–$77.39; the average listing price is $36.39 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.

sol de janeiro body oil

sol de janeiro body oil market data

Competition & brand share

Demand & seasonality

Top sol de janeiro body oil search terms

Top sol de janeiro body oil products on Amazon

Top sellers

Newest

Trending

What buyers say about sol de janeiro body oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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