Sol De Janeiro 71

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

1.6%

Market size, estimated

$78Ka year

Peak month

December15.5× the quietest month

Top search term

caramel perfume65K searches a year

Listings sell for $25.72 on average, from $5.02 to $65.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.72 that is $3K to $6K a year per listing.

Average price

$25.72inside the $15 to $100 sweet spot

Price range

$5.02–$65.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

0.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #303 within Men's. It carries 5,274 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

89%

Out of stock, average day

14.2%

Average rank

#303in Men's

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

5,274per listing

Listings tracked

28

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

44 months