Is sol de janeiro 71 profitable to sell on Amazon United States?

The niche generates $78K/yr across 28 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).

How competitive is the sol de janeiro 71 niche?

15 brands and 156 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in sol de janeiro 71?

Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.1%.

When does demand for sol de janeiro 71 peak?

Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 15.5× the quietest.

What does it cost to enter the sol de janeiro 71 niche?

Listings span $5.02–$65.88; the average listing price is $25.72 (sweet spot $15–$100). The average incumbent carries 5,274 reviews — the moat a new listing must climb.

sol de janeiro 71

Skip it

Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.72

avg listing price — sweet spot $15–$100

Price range

Great$5.02–$65.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,274.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$78K

$78K/yr · 192K searches

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, sol de janeiro 71 is a $78K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sol de janeiro 71 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $103K–$129K; units × avg price
Conversion rate: 1.6%
Avg BSR: #303
Page quality: 0%
Prime: 89%
Sponsored: 82%
Out of stock: 14.2%
Avg brand age: 44 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

156

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

21%

Paris Corner19%
zimaya15%
PHLUR13%
Lattafa13%
Al-Rehab11%
SCENT BEAUTY8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 15.5×

Open Trend

Top sol de janeiro 71 search terms

caramel perfume65K/yr -15.3%1.3% conv.
ice cream perfume9K/yr +7.7%0.2% conv.
molten caramel perfume18K/yr -13.5%2.7% conv.
carmel perfume15K/yr -16.6%1.5% conv.
phlur caramel skin8K/yr -8.0%5.3% conv.
caramel vanilla perfume8K/yr -10.3%1.6% conv.
caramel perfume for women7K/yr -15.1%1.1% conv.
caramel latte perfume6K/yr -1.0%0.0% conv.
tiramisu caramel perfume15K/yr -68.6%3.8% conv.
zimaya tiramisu caramel perfume4K/yr +22.9%4.8% conv.

All search terms

Top sol de janeiro 71 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

zimaya Tiramisu Caramel for Unisex Eau De Parfum 3.4 Fl. Oz

zimaya$27.144.4★540 rev

Paris Corner | Molten Caramel Perfume 3.4 Fl Oz | Sweet Gourmand Unisex Perfume for Men & Women | Creamy White Chocolate Milky Caramel Vanilla Notes | Long-Lasting Fragrance for All

Paris Corner$27.314.2★284 rev

PHLUR Caramel Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women

PHLUR$35.834.0★245 rev

Sabrina Carpenter Eau de Parfum - Caramel Dream - 1 fl oz

SCENT BEAUTY$27.584.4★1,010 rev

Al-Rehab Caramello Eau de Parfum Spray 1.69 Fl Oz (50 ml)

Al-Rehab$10.163.8★99 rev

Newest

by launch date

PHLUR Caramel Skin Body Mist 3 Fl Oz Hair and Body Perfume for Women

PHLUR$29.1619 rev

2mo ago

Molten Caramel by Paris Corner for Unisex - 3.4 oz EDP Spray

Paris Corner$33.464 rev

3mo ago

Bodycology Long-Lasting Fragrance Body Mist Caramel Indulgence 8 fl oz

Bodycology$5.02112 rev

5mo ago

Sttes Caramel Toast Eau de Parfum Warm Gourmand Fragrance with Vanilla Coffee Chocolate Notes 100ml

Sttes$25.7733 rev

5mo ago

eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz

eos$12.522,544 rev

8mo ago

What buyers say about sol de janeiro 71

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Clean smell”

Value For Money4%

“Cant beat this price”

Durability4%

“It has good longevity”

Quality-Overall2%

“Bottle quality is really nice”

Size-Overall1%

“Great size”

Soft Feel1%

“it's very soft”

Advertised Vs Actual Product1%

“Exactly what I wanted”

Gifting Purpose1%

“Nice Gift”

Ease Of Use1%

“It goes on easy”

Weight Light0%

“The spray is lightweight”

What buyers complain about

Smell61%

“Smells like coconut”

Durability7%

“Can broken though”

Alcohol Content4%

“Smells like alcohol”

Value For Money3%

“Expensive”

Advertised Vs Actual Product2%

“Very deceiving”

Strength1%

“Not strong”

Leak-Proof1%

“Leaked everywhere”

Quality-Overall1%

“Cheap made”

Size-Overall1%

“Really big”

Allergies1%

“Irritation to my skin”

Top return reasons

Smell72%

Leak-Proof6%

Advertised Vs Actual Product5%

Size-Overall3%

Product Condition3%

Functionality-Overall2%

Defective Material/Parts2%

Oily/Greasy1%