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Sol De Janeiro 68

Fail

The top 5 brands take 100% of clicks, so Sol De Janeiro 68 is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$120K/yr141K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
92%top-5 click share · 3 brands · 4 sellers

Flapen Score

Sol De Janeiro 68 against its category

The dotted line is the Beauty & Personal Care average. Past it, Sol De Janeiro 68 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sol De Janeiro 68 market on Amazon at a glance

Shoppers on Amazon United States searched for Sol De Janeiro 68 141K times last year and spent an estimated $120K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
3.1%
Market size, estimated
$120Ka year
Peak month
December13.8× the quietest month
Top search term
cheirosa 6826K searches a year

02 · Price

A sale here is worth $27.83.

Listings sell for $27.83 on average, from $9.93 to $58.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $27.83 that is $21K to $28K a year per listing.

Average price
$27.83inside the $15 to $100 sweet spot
Price range
$9.93–$58.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14,327 within Women's. It carries 8,010 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14,327in Women's
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
8,010per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sol De Janeiro 68 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Sol De Janeiro 68 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Sol De Janeiro 68 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheirosa 6826K/yr
  • 68 perfume20K/yr
  • sol janeiro 6811K/yr
  • rio de janeiro 685K/yr
  • sol de janeiro 68 mini7K/yr
  • perfume 684K/yr
  • soldejaneiro 682K/yr
  • sdj 682K/yr
  • brazilian crush perfume 68805/yr

Reviews and returns

What reviews say buyers love and hate about Sol De Janeiro 68

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.1%of orders come back
“Very artificial smell”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sol De Janeiro 68 questions

Answered from the same tracked data.