Is sol de janeiro 68 profitable to sell on Amazon United States?

The niche generates $120K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).

How competitive is the sol de janeiro 68 niche?

3 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sol de janeiro 68?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.

When does demand for sol de janeiro 68 peak?

Demand peaks in Nov–Dec; the busiest month runs 13.8× the quietest.

What does it cost to enter the sol de janeiro 68 niche?

Listings span $9.93–$58.52; the average listing price is $27.83 (sweet spot $15–$100). The average incumbent carries 8,010 reviews — the moat a new listing must climb.

sol de janeiro 68

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.83

avg listing price — sweet spot $15–$100

Price range

Great$9.93–$58.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$120K

$120K/yr · 141K searches

Review moat

Bad8,010.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sol de janeiro 68 is a $120K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sol de janeiro 68 market data

Units sold / yr: 4K–5K; avg 750–1,000/product
Revenue / yr: $111K–$139K; units × avg price
Conversion rate: 3.1%
Avg BSR: #14,327
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Sol de Janeiro94%
Splash Brothers Customized3%
MeiPlumLai3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 13.8×

Open Trend

Top sol de janeiro 68 search terms

cheirosa 6826K/yr +22.8%5.6% conv.
68 perfume20K/yr -14.7%4.8% conv.
sol janeiro 6811K/yr +54.7%5.7% conv.
rio de janeiro 685K/yr +3.8%4.3% conv.
sol de janeiro 68 mini7K/yr -26.5%2.3% conv.
perfume 684K/yr -8.5%3.5% conv.
soldejaneiro 682K/yr -1.3%6.6% conv.
sdj 682K/yr +8.3%2.6% conv.
brazilian crush perfume 68805/yr -10.8%2.7% conv.

All search terms

Top sol de janeiro 68 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Sol de Janeiro$24.474.6★20,835 rev

Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist 240mL/8.1 fl oz.

Sol de Janeiro$34.854.6★20,835 rev

SOL DE JANEIRO Beija Flor Jet Set

Sol de Janeiro$30.204.7★19,389 rev

Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)

Sol de Janeiro$25.563.9★176 rev

68th Birthday Decorations for Women Men Adjustable Embroidered Vintage 1956 Hat Limited Edition Turning 68 Year Old Dad Mom Gifts Baseball Cap Funny 68 Year Old Birthday Gifts for Grandpa Grandma

Splash Brothers Customized$14.364.7★54 rev

Newest

by launch date

Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)

Sol de Janeiro$25.56176 rev

3mo ago

MeiPlumLai Perfume Fragrance Mist Hair & Body Perfume Spray Set Long-Lasting Fresh Fruity Spray for Women Travel Size Mini Fragrance Mist Gift Set 5 Scents(40.59.62.68.71)

MeiPlumLai$9.93339 rev

1y ago

Sol de Janeiro Cheirosa Hair & Body Fragrance Mist Full Size and Travel Size Set - Home and Away Bundle - 8.1 & 3 fl oz Duo (Cheirosa 68)

Sol de Janeiro$58.5273 rev

1y ago

68th Birthday Decorations for Women Men Adjustable Embroidered Vintage 1956 Hat Limited Edition Turning 68 Year Old Dad Mom Gifts Baseball Cap Funny 68 Year Old Birthday Gifts for Grandpa Grandma

Splash Brothers Customized$14.3654 rev

2y ago

Sol de Janeiro Beija Flor Body Wash 385mL/13.0 fl oz.

Sol de Janeiro$24.742,381 rev

2y ago

What buyers say about sol de janeiro 68

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“scent is subtle”

Value For Money4%

“Worth the money”

Size-Overall3%

“Its a perfect size to carry in my bag”

Quality-Overall3%

“Excelente kit muy bueno”

Durability2%

“lasts throughout the day”

Advertised Vs Actual Product2%

“Read description well”

Ease Of Use2%

“really easy to use”

Soft Feel2%

“Its a soft”

Ease Of Application1%

“Application is simple”

Adhesion/Stickiness1%

“absorbs well without being sticky”

What buyers complain about

Smell44%

“Very artificial smell”

Value For Money8%

“Not worth price”

Size-Overall6%

“So small”

Durability5%

“Broke immediately”

Quality-Overall3%

“terrible quality broke inmediatly”

Advertised Vs Actual Product2%

“Not the same”

Moist/Dry2%

“What's worse is that it got me soaked when I opened it”

Defective Material/Parts2%

“Product arrived broken very sad”

Adhesion/Stickiness1%

“The stick broke in two days of using it”

Texture/Consistency-Overall1%

“Bad consistency”

Top return reasons

Smell52%

Size-Overall15%

Durability8%

Defective Material/Parts7%

Advertised Vs Actual Product7%

Adhesion/Stickiness3%

Value For Money2%

Product Condition1%