sol de janeiro
Launch itA $13.0M/yr market growing +1.8% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$13.0M$13.0M/yr · 16.6M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$31.19avg listing price — sweet spot $15–$100
Price range
Great$9.93–$91.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,549.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sol de janeiro is a $13.0M/yr Amazon United States market (16.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sol de janeiro market data
- Units sold / yr
- 400K–500K
- avg 10,000–12,500/product
- Revenue / yr
- $12.5M–$15.6M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.9%
- Avg brand age
- 47 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 76%
Open market
0%
- Sol de Janeiro99%
- MeiPlumLai1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 44 weeks — +1.8% search growth over the last 90 days.Top sol de janeiro search terms
- sol de janeiro11.3M/yr
- sol de janeiro 62843K/yr
- bum bum cream402K/yr
- sol de janeiro perfume1.1M/yr
- sol de janeiro set774K/yr
- rio de janeiro perfume359K/yr
- rio de janeiro202K/yr
- sol de janeiro 39245K/yr
- sol de janeiro 48149K/yr
- bum bum cream sol de janeiro153K/yr
Top sol de janeiro products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz
Sol de Janeiro$34.194.7★52,449 rev
Sol de Janeiro Bum Bum Jet Set
Sol de Janeiro$30.124.7★19,389 rev
Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.504.7★52,449 rev
Sol de Janeiro Brazilian Bum Bum Cream 240ml
Sol de Janeiro$43.854.6★54,922 rev
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.
Sol de Janeiro$27.604.7★827 rev
Newest
by launch date
Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)
Sol de Janeiro$17.22182 rev
Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Refresco Paraso)
Sol de Janeiro$16.96134 rev
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.60222 rev
Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive
Sol de Janeiro$38.62259 rev
Sol de Janeiro Double Date Beauty Gift Set | Travel Size Brazilian Bum Bum Body Cream 1.7 fl oz & Cheirosa 59 Perfume Mist Mini 1 fl oz | Limited Edition Beauty Minis Trial Set
Sol de Janeiro$18.81108 rev
Trending
90-day click momentumSol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)
Sol de Janeiro$17.224.6★
Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Refresco Paraso)
Sol de Janeiro$16.964.3★
Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)
Sol de Janeiro$25.604.0★
Sol de Janeiro Double Date Beauty Gift Set | Travel Size Brazilian Bum Bum Body Cream 1.7 fl oz & Cheirosa 59 Perfume Mist Mini 1 fl oz | Limited Edition Beauty Minis Trial Set
Sol de Janeiro$18.814.6★
Sol de Janeiro Cheirosa 76 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$23.814.6★
What buyers say about sol de janeiro
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great deal”
“is the perfect size to fit in my bag”
“It does seem like really good quality lotion”
“Very soft”
“super hydrating”
“stays quite well”
“As expected”
“Easy to use”
“The color is very cute”
What buyers complain about
“Scent doesn't last”
“expensive”
“Does not last”
“Very small container”
“Not much moisturizing”
“But it is not the level of quality that Id hoped for”
“It doesnt match the description”
“the jelly is sticky”
“Very weak”
“no results”
Top return reasons
Common questions
- Is sol de janeiro profitable to sell on Amazon United States?
- The niche generates $13.0M/yr across 40 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Launch it (56/100).
- How competitive is the sol de janeiro niche?
- 2 brands and 5 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sol de janeiro?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- What does it cost to enter the sol de janeiro niche?
- Listings span $9.93–$91.10; the average listing price is $31.19 (sweet spot $15–$100). The average incumbent carries 10,549 reviews — the moat a new listing must climb.