Is softball hair ties profitable to sell on Amazon United States?

The niche generates $39K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +116.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the softball hair ties niche?

26 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in softball hair ties?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Quality-Overall, Suitability Long Hair. The return rate is 0.5%.

When does demand for softball hair ties peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.9× the quietest.

What does it cost to enter the softball hair ties niche?

Listings span $3.52–$23.65; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.

softball hair ties

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+116.1%

90-day search growth — must beat 0% to launch

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Great496.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.16

avg listing price — sweet spot $15–$100

Price range

Okay$3.52–$23.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 59K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, softball hair ties is a $39K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

softball hair ties market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $33K–$45K; units × avg price
Conversion rate: 5.9%
Avg BSR: #1,216
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.8%
Avg brand age: 30 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 81%

Open market

38%

WILLBOND32%
Norme10%
Chuangdi7%
Waydress6%
HipGirl4%
Suncalla3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +116.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.9×

Open Trend

Top softball hair ties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20 Pieces Softball Scrunchies Gifts for Girls Softball Party Favors Hair Ties Bulk Hair Accessories for Girls Women Goodie Bags Favors

WILLBOND$8.394.6★1,283 rev

WILLBOND 32 Pcs Softball Hair Ties for Girls Softball Hair Scrunchies Accessories Elastic Sports Ribbon Bracelet for Players Coaches Teams Stocking Stuffers

WILLBOND$7.954.7★980 rev

Chuangdi 100 Pcs Softball Elastic Hair Ties for Girls and Women Nylon Hairband Elastics Ponytail Soft Hairband No Crease Damage for Girls Thick Straight Curly Hair Multi Colored

Chuangdi$11.734.3★17 rev

WILLBOND 24 Pcs Softball Hair Accessories Baseball Hair Ties Sports Elastic Headband Girls Accessories for Girls Softball Baseball Players (Classic Color)

WILLBOND$6.674.6★1,373 rev

Norme 12 Pcs Softball Hair Ties Softball Mom Gifts Sports Elastic Hair Accessories Ribbons Scrunchies Headbands Ponytail Holders Party Favor Goodie Bag Stuffer Gear for Team Player Women Multicolor

Norme$6.774.6★1,946 rev

Newest

by launch date

Riceshoot 24 Pcs Ice Cream Drip Softball Scrunchies for Women Softball Ice Cream Drip Party Favors for Team Women Sport Birthday Gifts Sport Supplies

Riceshoot$12.045 rev

4mo ago

Suncalla 24 Set Golden Softball Hair Ties Bracelets with Card High School Softball Senior Night Hair Accessories Game Day with Black Elastics Girls Gifts for Teen Sport Lovers

Suncalla$12.047 rev

7mo ago

AXEN 16PCS Softball Hair Scrunchies Sport Elastics Hair Ties Silk Scrunchies for Cheerleading Sports Fans

AXEN$8.7912 rev

10mo ago

Softball Hair Ties 12 Pieces Hair Accessories No Crease Hair Elastics Set for Women Girls Players - Team Gifts Baseball Party Favors (Yellow Softball Style)

FOJOO$5.9120 rev

1y ago

Chuangdi 100 Pcs Softball Elastic Hair Ties for Girls and Women Nylon Hairband Elastics Ponytail Soft Hairband No Crease Damage for Girls Thick Straight Curly Hair Multi Colored

Chuangdi$11.7317 rev

1y ago

What buyers say about softball hair ties

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Color13%

“The colors are super pretty and cute”

Value For Money10%

“Good price”

Gifting Purpose9%

“Great gift”

Stretchability/Expandability/Elasticity9%

“Nice stretch”

Durability8%

“do not break easily”

Suitability Straight Hair8%

“Beautiful silky hair ties great for gift/snack bags for softball teams”

Ease Of Use5%

“easy to use”

Soft Feel5%

“They have a soft, silky texture”

Advertised Vs Actual Product4%

“Exactly as described”

What buyers complain about

Stretchability/Expandability/Elasticity36%

“Zero stretch”

Quality-Overall21%

“Not as good of a quality as I normally expect”

Suitability Long Hair11%

“theres not a lot of fabric so on adult hair the fabric gets a bit lost”

Functionality-Overall9%

“need more work done”

Durability9%

“broke after a few wears”

Advertised Vs Actual Product3%

“Misrepresented”

Value For Money3%

“definitely not worth the price for what I received”

Top return reasons

Size-Overall19%

Quality-Overall14%

Color10%

Material Quality9%

Advertised Vs Actual Product9%

Stretchability/Expandability/Elasticity7%

Value For Money5%

Suitability Colored Hair5%

Strength3%

Suitability Long Hair3%

Common questions

Is softball hair ties profitable to sell on Amazon United States?: The niche generates $39K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +116.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the softball hair ties niche?: 26 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in softball hair ties?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Quality-Overall, Suitability Long Hair. The return rate is 0.5%.
When does demand for softball hair ties peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.9× the quietest.
What does it cost to enter the softball hair ties niche?: Listings span $3.52–$23.65; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.