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Softball Bows

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $51K a year here, so Softball Bows is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$51K/yr235K searches / yr
90-day growth
+21.2%search demand this quarter
Competition
32%top-5 click share · 36 brands · 42 sellers

Flapen Score

Softball Bows against its category

The dotted line is the Beauty & Personal Care average. Past it, Softball Bows is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softball Bows market on Amazon at a glance

Shoppers on Amazon United States searched for Softball Bows 235K times last year and spent an estimated $51K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+21.2%
Conversion, latest week
1.9%
Market size, estimated
$51Ka year
Peak month
May13.9× the quietest month
Top search term
softball hair accessories69K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $5.83 to $22.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.19 that is $0 to $1K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$5.83–$22.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #934 within Elastics & Ties. It carries 1,047 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#934in Elastics & Ties
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,047per listing
Listings tracked
54

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Softball Bows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

42

Top-5 brand share

40%

Top 20: 86%

Top-5 click share

32%

Top 20: 67%

Open market

54%

  • OAOLEER12%
  • DEEKA10%
  • YHXX YLEN7%
  • Miroksh6%
  • HipGirl5%
  • MTLEE5%

Demand

Softball Bows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 13.9×

Search terms

Top Softball Bows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • softball hair accessories69K/yr
  • softball bows62K/yr
  • softball bow31K/yr
  • softball hair bows26K/yr
  • softball bows for girls23K/yr
  • softball hair16K/yr
  • softball hair bow7K/yr

Reviews and returns

What reviews say buyers love and hate about Softball Bows

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.14

Didn't last

Falls apart

Break easily

Size-Overall11%−0.05

Undersized

very large

The container is small

Quality-Overall7%+1.34

Not good quality

Cheap cheap not good

The wax itself was poor quality

Adhesion/Stickiness6%−0.03

Mediocre adhesion

The stick is not sticky

The stick isnt that great

Value For Money5%−0.02

Waste of money

Highly overpriced

Not worth the price

Love

Quality-Overall17%+1.34

Amazing quality

Love the variety

Good quality, comes with case

Ease Of Use8%+0.76

Easy to put on

Ease of use

easy to remove

Durability8%−0.14

they do not break

Sturdy and durable

they stay in all day

Value For Money7%−0.02

Great value

Good for price

Worth the money

Color6%+0.14

Colors are beautiful

The colors are vibrant

Beautiful colors

Return

0.7% Return rate 45% Fixable by listing

Size-Overall26%██▆▇▇▆

Undersized

very large

The container is small

Suitability Long Hair19%████▆▅
Adhesion/Stickiness7%▄▂▂▄▅█

Mediocre adhesion

The stick is not sticky

The stick isnt that great

Advertised Vs Actual Product6%▃▇█▆▆▅
Functionality-Overall5%▅▇▄▅██

It doesnt work well for me

Doesn't work

Did not work as good as I thought it should of

FAQ

Common Softball Bows questions

Answered from the same tracked data.