Soft Wax

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $523K a year.

Searches, last 12 months

432K

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

6.4%

Market size, estimated

$523Ka year

Peak month

July1.5× the quietest month

Top search term

soft wax279K searches a year

Listings sell for $18.95 on average, from $9.96 to $70.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $18.95 that is $28K to $38K a year per listing.

Average price

$18.95inside the $15 to $100 sweet spot

Price range

$9.96–$70.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$28K–$38K

Returns

0.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #52 within Women's. It carries 1,755 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#52in Women's

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,755per listing

Listings tracked

12

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months