soft wave brush
Worth a lookShows low returns (1.3%), but soft demand (-1.4% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$4.00–$25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 346K searches
Review moat
Okay2,968.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Avg price
Bad$8.60avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, soft wave brush is a $211K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
soft wave brush market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $172K–$215K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.2%
- Avg brand age
- 54 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
64
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
25%
- Diane22%
- GOODY21%
- Annie12%
- SWEET VIEW8%
- Samnyte7%
- GranNaturals5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top soft wave brush search terms
- hard brush73K/yr
- soft brush72K/yr
- soft brush for hair36K/yr
- hard brush for black women29K/yr
- diane brush25K/yr
- smoothing brush for slick back hair21K/yr
- hard hair brush17K/yr
- ponytail brush12K/yr
- hard hair brush for black women11K/yr
- stiff bristle hair brush9K/yr
Top soft wave brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody x Total Texture Smoothing Brush - Vegan Boar Bristles Help Condition and Smooths Hair Cuticles for Enhanced Shine Shine - For Natural and Textured Hair - Non-Slip Grip
GOODY$5.694.6★2,503 rev
Diane Premium 100% Boar Bristle 2-Sided Club Brush for Men Medium Firm Bristles for Thick Curly or Coarse Hair Mens Brush for Detangling Smoothing Wave Styles Soft on Scalp Restores Shine
Diane$9.584.6★19,398 rev
SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
SWEET VIEW$7.834.6★10,597 rev
Diane 7-Row Boar Bristle Wave Brush Soft 100% Boar Bristles for Fine to Medium Hair 360 Waves Smoothing & Polishing Gentle on Scalp Real Wood Handle Beard & Mustache Styling
Diane$7.524.4★11,921 rev
Goody Detangle It Boar Bristle Hair Brush Use as a Detangling or Styling Brush Conditions & Boosts Shine Helps Tackle Knots & Reduce Frizz For Wet or Dry Hair Brown/Grey
GOODY$5.764.5★1,454 rev
Newest
by launch date
Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Hair Comb Edge Brush Teasing Brush Rat Tail Comb for Girls Kids Women & Men
Goiple$7.2945 rev
FRAMAR Slick Back Hair Brush Boar Bristles Slick Back Brush Smoothing Hair Brush For Women Boar Bristle Hair Brush For Fine Hair Slickback Brush For Volume and Shine - Brown Velvet
FRAMAR$14.75742 rev
SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
SWEET VIEW$7.8310,597 rev
STYLEMATE Soft Boar Bristle Hair Brush for Women Men Natural Slick Back Hair Brush for Thin & Fine Hair Medium Hardness Smoothing Hairbrush for Polishing Deepening & Styling
STYLEMATE$9.54544 rev
EcoTools Slick Back Hairbrush Small Brush For The Perfect Ponytail Or Bun Tease Smooth & Style Hair Tame Frizz & Flyaways Renewable Bamboo Handle & Vegan Boar Bristles Cruelty-Free 1 Count
EcoTools$7.71461 rev
Trending
90-day click momentum
Peach Wood Boar Bristle Slick Back Hair Brush & Rat Tail Comb Set - Controls Frizz Smooths Flyaways Restores Shine - Creates Sleek Ponytails Buns & Edge Control Teasing for Women & Kids
Samnyte$6.444.4★
Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Hair Comb Edge Brush Teasing Brush Rat Tail Comb for Girls Kids Women & Men
Goiple$7.294.6★
Torino Pro Wave Brushes By Brush King #1 Hard brush for 360 waves - Great for wolfing
TORINO PRO WAVE BRUSHES BY BRUSH KING$25.334.7★
SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
SWEET VIEW$7.834.6★
Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Hair Comb Edge Brush Teasing Brush Styling Accessories for Girls Kids Women & Men
Goiple$9.484.6★
What buyers say about soft wave brush
What buyers praise and complain about, mined from review topics.What buyers love
“Soft brush”
“Really soft”
“the overall build quality is solid”
“Great deal”
“As advertised”
“Gets my hair nice”
“Shine when styling”
“Easy to Use”
“it fits into the hand well”
“These work well for my child's curly hair”
What buyers complain about
“Broke easily”
“not right for me too soft”
“Quality as cheap as the price”
“When I started brushing my finger against it even more bristles started falling out”
“Small in size”
“Only works on very short hair”
“Pulled my hair out”
“They are not strong”
“a little too soft for my hair”
“Seems like its plastic”
Top return reasons
Common questions
- Is soft wave brush profitable to sell on Amazon United States?
- The niche generates $211K/yr across 34 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the soft wave brush niche?
- 20 brands and 64 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in soft wave brush?
- Top complaints mined from reviews: Durability, Hard Feel, Quality-Overall. The return rate is 1.3%.
- When does demand for soft wave brush peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the soft wave brush niche?
- Listings span $4.00–$25.33; the average listing price is $8.60 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.