soft serve after shave oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$22.82avg listing price — sweet spot $15–$100
Price range
Great$10.15–$30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,509.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 73K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soft serve after shave oil is a $96K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
soft serve after shave oil market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $46K–$57K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 45 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Truly95%
- Dosoecse5%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -12.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 29.6×
Top soft serve after shave oil search terms
- soft serve after shave oil50K/yr
- truly soft serve15K/yr
- truly after shave6K/yr
- soft serve after shave oil strawberry789/yr
- soft serve after shave oil vanilla strawberry734/yr
- after shave oil - strawberry & vanilla scent668/yr
Top soft serve after shave oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly$29.974.5★4,790 rev
Truly Beauty Smooth Legend After Shave Serum | Reduces Bumps KP & Strawberry Skin | Hydrating Treatment with Peptides Hyaluronic Acid & Aloe Extract | Smooths & Calms Skin (3.1 Fl Oz)
Truly$30.334.4★1,891 rev
Truly Beauty Soft Serve Hydrating Lip Gloss | High Shine & Tinted Infused with Hyaluronic Acid Jojoba Oil & Shea Butter
Truly$11.043.8★21 rev
Truly Beauty Soft Serve After Shave Plump Cream | Hydrating & Plumping Cream for Post-Shave Smoothness | With Hyaluronic Acid & Peptides for Firm Youthful Skin | Strawberry Vanilla & Amber Scent
Truly$29.264.5★157 rev
Truly SOFT SERVE PERFUME MIST
Truly$26.224.4★125 rev
Newest
by launch date
Truly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz
Truly$14.6338 rev
Truly Beauty Soft Serve Hydrating Lip Gloss | High Shine & Tinted Infused with Hyaluronic Acid Jojoba Oil & Shea Butter
Truly$11.0421 rev
Truly Beauty Soft Serve After Shave Plump Cream | Hydrating & Plumping Cream for Post-Shave Smoothness | With Hyaluronic Acid & Peptides for Firm Youthful Skin | Strawberry Vanilla & Amber Scent
Truly$29.26157 rev
Dosoecse Strawberry Vanilla After Shave Oil women for Smooth Skin Soft Serve After Shave Oil Prevent Ingrown Hairs & Dryness 1bottle
Dosoecse$10.15267 rev
Truly SOFT SERVE PERFUME MIST
Truly$26.22125 rev
Trending
90-day click momentumTruly Beauty Soft Serve Hydrating Lip Gloss | High Shine & Tinted Infused with Hyaluronic Acid Jojoba Oil & Shea Butter
Truly$11.043.8★
Truly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz
Truly$14.634.5★
Truly SOFT SERVE PERFUME MIST
Truly$26.224.4★
Truly Beauty Soft Serve After Shave Plump Cream | Hydrating & Plumping Cream for Post-Shave Smoothness | With Hyaluronic Acid & Peptides for Firm Youthful Skin | Strawberry Vanilla & Amber Scent
Truly$29.264.5★
Truly Beauty Smooth Legend After Shave Serum | Reduces Bumps KP & Strawberry Skin | Hydrating Treatment with Peptides Hyaluronic Acid & Aloe Extract | Smooths & Calms Skin (3.1 Fl Oz)
Truly$30.334.4★
What buyers say about soft serve after shave oil
What buyers praise and complain about, mined from review topics.What buyers love
“soft smell”
“it has a soft hydration”
“leaves your skin feeling incredibly soft”
“Excellent product”
“It works great for sensitive skin”
“I jave not had any irritation at all”
“The color is subtle”
“Definitely worth the price”
“it dries quick so you dont have to worry about being greasy”
“I love the applicator”
What buyers complain about
“Very strong scent”
“it didn't work for me”
“causing an abscess that landed me in the emergency room”
“Truly aftershave oil”
“IMPOSSIBLE TO OPEN”
“It truly is a waste of money”
“Watered down”
“Takes too long to dry”
“the bottle is large so it should last a while”
“after shave my skin needs hydration”
Top return reasons
Common questions
- Is soft serve after shave oil profitable to sell on Amazon United States?
- The niche generates $96K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the soft serve after shave oil niche?
- 2 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in soft serve after shave oil?
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.7%.
- When does demand for soft serve after shave oil peak?
- Demand peaks in Mar; the busiest month runs 29.6× the quietest.
- What does it cost to enter the soft serve after shave oil niche?
- Listings span $10.15–$30.93; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 1,510 reviews — the moat a new listing must climb.