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Soft Serve After Shave Oil

Fail

The top 5 brands take 100% of clicks, so Soft Serve After Shave Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$96K/yr73K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
89%top-5 click share · 2 brands · 7 sellers

Flapen Score

Soft Serve After Shave Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Soft Serve After Shave Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Serve After Shave Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Serve After Shave Oil 73K times last year and spent an estimated $96K. All 2 brands take every click. Demand peaks in Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
5.8%
Market size, estimated
$96Ka year
Peak month
March29.6× the quietest month
Top search term
soft serve after shave oil50K searches a year

02 · Price

A sale here is worth $22.82.

Listings sell for $22.82 on average, from $10.15 to $30.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $22.82 that is $6K to $11K a year per listing.

Average price
$22.82inside the $15 to $100 sweet spot
Price range
$10.15–$30.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #304 within Oils. It carries 1,510 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#304in Oils
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,510per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Soft Serve After Shave Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Soft Serve After Shave Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 29.6×

Search terms

Top Soft Serve After Shave Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft serve after shave oil50K/yr
  • truly soft serve15K/yr
  • truly after shave6K/yr
  • soft serve after shave oil strawberry789/yr
  • soft serve after shave oil vanilla strawberry734/yr
  • after shave oil - strawberry & vanilla scent668/yr

Reviews and returns

What reviews say buyers love and hate about Soft Serve After Shave Oil

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
0.7%of orders come back
“Very strong scent”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Soft Serve After Shave Oil questions

Answered from the same tracked data.